SXSWi 2014 - All about the food swag

How marketing helps form our emotional relationship with food

I was thrilled to speak at Food Vision, which took place in Cannes, France on 2nd – 4th March 2016. It was very exciting to be part of an occasion that brought leaders in the global food, drink and nutrition industries together to discuss the future and share insights. I was particularly happy about the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, looked at marketing’s power to form and alter our emotional relationships with food. This is something I’ve put a lot of thought into over the last year and I’m still on a mission to deepen my understanding of.

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How is ‘#FoodPorn’ changing our emotional relationship with food?

What started out as a fun piece of research into the use of the #tag '#foodporn' has resulted in a much bigger question about how we ‘experience food’. How is the sharing of food experiences in a ‘social’ context changing our beliefs around food, eating and health and the impacting on food purchasing and consumption. This Slideshare has been put together to accompany my submission for the #SXSW2015 Panel Picker. I hope to share research undertaken for my book #FoodPorn and open up the debate in a group discussion during the SXSW interactive event. Fingers crossed for sharing more in Texas! Vote for the session here: http://panelpicker.sxsw.com/vote/39284

Why do people share food photographs via social media channels?

The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.

When you look on social networks you will see hundreds of thousands of images posted of food within the last month. Many people actually take photos and upload to a social network with the hashtag foodporn before they’ve even take a bite of food. But what is this doing for the hospitality industry? Is it a fantastic way of promoting a chef or restaurant? Does it create conversations about dining out? Or is it spoiling the dining experience for some? Research results and panel discussion with Tom Aikens @TomAikens Ed Butcher Square Meal @SquareMeal Daniel Doherty Duck& Waffle @DanDoherty_ Jonathan Doughty FCSI and Coverpoint Food @CoverpointFood Claire Wilson Le Manoir @LeManoir

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How do chefs use social media? Mars Foodservice Social Chef Report

During October 2013, over 300 chefs took part in the Social Chef survey which Mars Foodservice ran in association with the Craft Guild of Chefs. The report was authored by Digital Blonde. >> Nine out of ten chefs agree that social media increases footfall to an establishment. >> Six out of ten chefs say they have bought from a supplier they have seen on social media. >> 84.9% of chefs use social media for work with the top three networks used being Twitter, Facebook and LinkedIn. >> Chefs most like to follow or ‘like’ other chefs, industry news and recipe sites. >> 78.8% of chefs have attended an event because they read about it on social media.

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(Final)how to market your hotel & restaurant in the digital age?

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It is an exciting and historic time to be in Manila when the entire food, travel and lifestyle industry is booming in the Social Media Capital of the World. As the internet penetration reaches 50% in Manila, there is still a big gap with only 10% penetration of hotels and restaurants engaging in digital marketing. Digital is not a fad, not a strategy, or not just a tool. We are in the Digital Age which is a shift from the traditional ways of the Industrial Age. Digital is a mindset and a paradigm shift on the way we engage brand consumers and clients. Thank you to the Hotel and Restaurant Association of the Philippines for inviting me to share my knowledge on "How to Market your Hotel and Restaurant in the Digital Age." I got an overwhelming appreciation on my talk that I decided to share the presentation with you. Here are 8 practical tips and a case study to empower your business to compete in the digital age: How to Market your Hotel & Restaurant in the Digital Age? (8 Practical Tips + A Case Study) http://www.ourawesomeplanet.com/awesome/2015/08/social-media-marketing-for-restaurants.html

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The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top? We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.

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Chefs being active on social media is as important as a restaurant or a hotel being on it. They are the brand that leads to more footfalls, engagements and word of mouth. I have uploaded this presentation, The Art of Social Media Gastronomy, which I had presented to Marriott Chefs across India at the JW Marriott Mumbai Juhu with the aim of helping them understand the importance of being on social media and hand-holding them through setting up their presence. Here's to seeing many more Chefs leveraging themselves to a greater advantage! I'd love to hear your feedback on the presentation.

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