Consumers are asking for tomorrow, today. Hence it is important to engage and understand customers to deliver personalized shopping experiences. The following study from IBM talks about how brands can leverage the power of Big Data and Analytics to optimise and deliver omni-channel retail experiences.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
Leading media outlet RETHINK Retail spoke with top retail executives and industry thought leaders about how luxury is shifting into a more digital, personal, and sustainable industry.
See the full article on RETHINK Retail's website: https://bit.ly/37l4fj2
You’ll hear from:
Ron Thurston, VP of Stores at INTERMIX; Author of “Retail Pride”
Line Tousignant, VP Strategy & Experience at Valtech
Shannon Ryan, EVP North America at Valtech
Wolfgang Hoffmann, President of Jaguar Land Rover Canada
Fabiola Velarde, Senior Director Emporio Armani Retail Americas at Giorgio Armani
Ludovic Baussan, Co-Founder & Head of Strategy at 2nd AVE
Elinor Noble, Global Head of Retail Excellence at LOEWE (LVMH)
Francois-Xavier Hotier, President of Ulysse Nardin Americas and Kering Luxury Watches
Sandrine Crener, Program Director at Harvard Business School
Marie Driscoll, Managing Director Luxury & Fashion at Coresight Research
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
Consumers are asking for tomorrow, today. Hence it is important to engage and understand customers to deliver personalized shopping experiences. The following study from IBM talks about how brands can leverage the power of Big Data and Analytics to optimise and deliver omni-channel retail experiences.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
Leading media outlet RETHINK Retail spoke with top retail executives and industry thought leaders about how luxury is shifting into a more digital, personal, and sustainable industry.
See the full article on RETHINK Retail's website: https://bit.ly/37l4fj2
You’ll hear from:
Ron Thurston, VP of Stores at INTERMIX; Author of “Retail Pride”
Line Tousignant, VP Strategy & Experience at Valtech
Shannon Ryan, EVP North America at Valtech
Wolfgang Hoffmann, President of Jaguar Land Rover Canada
Fabiola Velarde, Senior Director Emporio Armani Retail Americas at Giorgio Armani
Ludovic Baussan, Co-Founder & Head of Strategy at 2nd AVE
Elinor Noble, Global Head of Retail Excellence at LOEWE (LVMH)
Francois-Xavier Hotier, President of Ulysse Nardin Americas and Kering Luxury Watches
Sandrine Crener, Program Director at Harvard Business School
Marie Driscoll, Managing Director Luxury & Fashion at Coresight Research
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
Defining the role of packaging as part of the online shopping experience
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Why Beacons need to be a part of your 2016's Media Startegyencircle.io
This infographic explains companies why they need to include beacons as a part of their 2016's media strategy. With beacon technology creating waves across industries, companies need to start adopting this revolutionary technology.
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
With consumer packaged goods increasingly moving to digital shelves, brand providers will need to rethink product value, meet consumers’ digital and physical ‘moments of need’ and enhance visibility in their demand-based fulfillment models.
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Defining the role of packaging as part of the online shopping experience
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Why Beacons need to be a part of your 2016's Media Startegyencircle.io
This infographic explains companies why they need to include beacons as a part of their 2016's media strategy. With beacon technology creating waves across industries, companies need to start adopting this revolutionary technology.
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
With consumer packaged goods increasingly moving to digital shelves, brand providers will need to rethink product value, meet consumers’ digital and physical ‘moments of need’ and enhance visibility in their demand-based fulfillment models.
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
The purpose was to ensure the proper disposal of devices, equipment, computers, and media that have come into contact with protected health information or confidential data.
Information Security Awareness
Tips to improve infosec awareness in any organization
To learn more visit http://www.SnapComms.com/solutions/employee-security-awareness
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
Veeam Backup & Replication Tips and TricksVeeam Software
VMworld 2012
Featured speakers:
- Anton Gostev, Veeam Software, @Gostev
- Doug Hazelman, Veeam Software, @VMDoug
Learn more about Veeam Backup & Replication - http://www.veeam.com/vmware-esx-backup.html
Veeam® Backup & Replication™ provides powerful, easy to use, and affordable data protection for virtualized applications and data on VMware vSphere. It unifies backup and replication in a single solution, and its patented vPower® technology leverages virtualization to reinvent data protection. There are no agents to manage, no need to babysit backup jobs, and you can verify the recoverability of every backup, every time. Veeam Backup & Replication supports vSphere 5.1.
View highlights from the 2015 American Pantry Study, which tracks consumer shopping patterns based on input from 4,013 survey respondents.
To access results of the survey, please visit: http://deloi.tt/2flmABk
The next generation user experience should move to customer engagement zones along their preferred channels with desired action to outcome approaches. With scores of information ranging from inventory to inquiry, weather to warehouse alerts, product to promotion info at disposal, enterprise digitization can create value at every customer touch point. Attendees witnessed the manifestation of TCS’ Thought Leadership in the Game of Retail.
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
Informe Total Retail 2015 sobre el futuro de las compañías del sector #retail y #consumo. Descubre con qué frecuencia y a través de qué canales compran los #consumidores actuales.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Digital Shopping Behavior in an ‘Internet of Everything’ WorldHiten Sethi
Cisco's annual study on consumer shopping behavior once again pushes the envelop to establish a well-known fact - the store has gone 'digital'! We saw a 64% rise in the Uber Digital population that now frequently uses smartphones and tablets to shop! A new-wave is coming in digital shopping, and we hope that retailers are awake.
The mobile world is evolving at a remarkable rate, and as a result it is important for advertisers to position themselves ahead of what is sure to become a media landscape dominated by the mobile user. The new whitepaper by Catalyst & groupM Next lends insight into the way the new mobile consumers is behaving in the Canadian market, and provides recommendations for a shift towards a more contextual type of thinking for advertisers.
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. 2 launchfire.com
THERE IS
NO OFFLINE
Digital influence on in-store sales has been on the rise since
2012, jumping from 12%1
to an estimated 49% by the end
of 20163
.
Consumers are embracing the wealth of information available
to them online, but according to a study by Deloitte1
, there’s
a gap between consumers’ behaviour and brands’ ability to
deliver desired experiences.
And it looks like companies are missing out.
According to Forrester2
, online experiences influenced about
US$1.3 trillion of in-store sales in 2015 — over 5 times more
than e-commerce sales, which raked in US$0.3 trillion. And
78% of respondents to a PwC survey said that they were
influenced in some way by social media in 20154
.
This indicates that digital experiences are now an integral part
of their shopping journey. And the influence is only growing.
While digital solutions are necessary to connect with this new
consumer, there isn’t a simple one size fits all solution. Digital
influence and the resulting digital needs vary by demographic
and industry.
1
3. DEMOGRAPHICS
INDUSTRY
18 to 24 year olds are the most digitally influenced age
range, but that’s not the only demographic consideration:
ethnicity, socio-economic status, and location all impact the
level of digital influence.
Consumers are using digital at different points during their
shopping journeys in each industry. The level of influence
digital has also varies depending on industry, and even
product category within that industry.
3 launchfire.com
4. 4 launchfire.com
Digital Influence isn’t just happening before heading
into a store either — consumers have started to use their
smartphones in-store to continue carving their own
shopping journeys, looking up additional information,
price-matching, and reading reviews all of which Deloitte
refers to as “mobile influence.”
In 2015 34% — or US$1 trillion — of in-store sales in
the US were influenced by mobile content3
, and ¾ of
the 23,000 global online shoppers surveyed by PwC
indicated they used their device while in-store4
.
MAKE IT MOBILE
5. WHAT ARE
THEY DOING?
36% - comparing prices with competitors
36% - researching products
31% - accessing a coupon/promo code
25% - checking reviews
And the numbers are even higher for millennials.
8 in 10 millennials (age 18-34) use mobile while in-store
35% - more likely to compare prices than shoppers over 35
43% - more likely to research product than shoppers over 35
38% - more likely to access coupon than shoppers over 35
5 launchfire.com
6. 2
Digital influence in the CPG sector depends on product
category, but sales in most product categories are at least
50% influenced by digital experiences, reaching as high
as 62% for electronics. On average, digital influence is
also most relevant during the pre-purchase stages of the
shopping journey: Inspiration, Browse/Research, and
Select/Validate.
The main exception to these findings is the Food and
Beverage category.
A CLOSER
LOOK AT CPG
6 launchfire.com
7. Digital influence in the food and beverage category is
lower than other categories, but it’s growing: 31% of sales
were digitally influenced according to Deloitte1
. And that
influence is taking place predominantly on consumers’
smartphones while they are in-store.
food
and beverage
7 launchfire.com
43% - look for coupons
39% - do price comparisons
37% - look up recipes
20% - read product reviews
And the stats are even higher for Millennials:
51% - find coupons
35% - compare prices
43% - look up recipes
38% - read product reviews
Respondents to a survey by allrecipes.com5
indicated that:
8. Gamify your recipe marketing with
Spin, Match & Win
8 launchfire.com
GET MORE INFO
9. How People
Shop is Also
Changing:
9 launchfire.com
Deloitte reported in 2014 that 67% of shoppers already
know what and where they want to buy1
, indicating that
pre-shopping and the earlier stages of the consumer
shopping journey are less important to food and beverage
shoppers.
For Food and Beverage brands that are sold in grocery
stores, this change is of particular importance. A more
recent study by the Food Marketing Institute found that
millennials in particular are “last-minute” grocery shoppers,
with nearly 37% of respondents saying they only make a
grocery list right before going to the grocery store6
.
10. It’s an important trend to note. Millennials are going to
have the most buying power by 2017, and they look for
food and beverages in distinctly different ways:
1) They Change it Up
Most Millennials shop by recipe or meal and are less likely
to buy the same staples every week8
.
2) Where it Comes from Matters
Millennials are more interested in local, organic food with
recognizable ingredients and they like knowing where their
food comes from7
.
3) Value is Important
Millennials shop for low prices. 85% will change brands
based on price and 56% switch brands to save money with
coupons8
.
10 launchfire.com
11. Cut through the clutter with
Flip to Win
11 launchfire.com
FIND OUT MORE
12. creating
an impact
12 launchfire.com
Since shoppers — especially Millennials — typically don’t do
a lot of pre-shopping when looking for food and beverages,
targeting consumers via mobile at the Browse/Select and
Purchase/Pay stages of the consumer journey is the most
effective option.
13. The Bottom Line
Digital Influence in the CPG sector is growing -- and
brands need to evaluate their product offering in
order to identify appropriate strategies for connecting
with this new consumer. Connecting with consumers
at the right moments along the path to purchase and
providing product information as well as discounts will
be key for brands moving forward.
Sources: 1 https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-v2-051315.pdf 2 https://www.luxurydaily.com/mobiles-in-
fluence-on-offline-sales-continues-to-grow-forrester/ 3 http://www.mediapost.com/publications/article/268210/mobile-influence-on-store-sales-tops-1-trillion.html 4 http://www.pwc.com/us/en/
retail-consumer/publications/assets/Total-Retail-Global-Report.pdf 5 http://www.pwc.com/us/en/retail-consumer/publications/assets/Total-Retail-Global-Report.pdf http://press.allrecipes.com/wp-con-
tent/uploads/2015/12/Allrecipes_2015_Grocery-Shopping-Digital_Trends_Measuring_Cup_low-res_26AUG2015.pdf 6 http://www.fmi.org/research-resources/u-s-grocery-shopper-trends-2015
http://awgadvertising.com/millennials-grocery-shopping-habits-the-list-low-prices-and-convenience/ 7 http://www.foodnavigator.com/Trends/Marketing/Who-made-my-tea-Stories-help-brands-reach-
savvy-millennials 8 http://awgadvertising.com/marketing-to-millennials-as-a-grocery-retailer/
1 • 800 • 896 • 4115
Drive Awareness
and Increase Sales
LET US HELP!