Dharti Food Products Private Limited is a snacks and sweets manufacturing company located in Surat, Gujarat, India. It was founded in 1993 as a small-scale business and became a private limited company in 2008. The company has two directors and produces a variety of namkeen snacks and sweets. It has departments for finance, marketing, human resources, production, quality assurance, and purchasing. The finance department manages accounts, budgets, and financial software. Marketing utilizes various tools including exhibitions, pamphlets and banners. The production process involves dough mixing, extrusion, frying and packaging. Quality assurance implements good documentation and manufacturing practices.

1. DHARTI FOOD PRODUCTS PRIVATE LIMITED
Presented at SDJ International College, Vesu
PANCHAL MANAN (227)
PATIL BHUMIKA (493)
PREMANI HIYA (494)
DAVE AYUSHI (411)
PATEL NISHIT (260)

2. Ch -1 General
Information
“Dharti Namkeen” was started on a small scale in the year 1993. It was
started by Pratapmal purohit in the year 1993. The company has been
running through 30 years already. Dharti Food Products Private Limited is
an unlisted private company incorporated on 19 June, 2008. It is classified
as a private limited company and is located in Surat, Gujarat. Its authorized
share capital is INR 10.00 lac and the total paid-up capital is INR 7.20 lac. It
is a partnership firm.
Dharti Food Products Pvt. Ltd. Has two directors – Shankarlal Bherulal Dave
& Babulal Pratapmal Purohit. With the cooperation of all of you, “Dharti
Namkeen” created a new name and a new identity in the year 2008, which
became known as “Dharti Food Products Pvt. Ltd.”.

3. MISSION:-
• Minimization of cost
• To continue providing good quality of products for years to come
VISION:-
• To be ranked highest in taste and quality of products.
• To make products in such a way that it could satisfy needs of buyers of all level

4. • Finance department is headed by Mr. Rakesh Dave.
• The main role of finance department is to prepare and provide information regarding
their financial performance. Other than this they perform following tasks
• Preparing Annual financial accounts (Trading, P&L and Balance sheets)
• Preparing Cash Budgets
• Maintaining records of their International transactions
• Completes Tax returns
• For Financial records they are using the following software's.
• Tally Prime
• Systems, Applications & Products in Data Processing (SAP)
Ch – 2 Finance department

5. Financial Ratios:
CURRENT RATIO
SOLVENCY RATIO
DEBT-EQUITY RATIO
TRADE RECEIVABLES TURNOVER RATIO
CR is 1.22:1 in 2021 and In 2022, it is 1.33:1 Debt-equity ratio is 1.51:1 in 2021 and In 2022 it is 1.35:1
Solvency ratio is 1:1 in 2021 and In 2022 it is 1:1
Trade receivables turnover is 92.84:1 in 2021 & In
2022 it is 68.90:1

6. Other Financial ratios :
Sr.no Ratios 2021 2022
1. PROPRIETARY RATIO 0.4:1 0.42:1
2. FIXED ASSET TO PROPRIETARY RATIO 1.44:1 1.15:1
3. INVENTORY TURNOVER RATIO 18.03:1 13.50:1
4. TRADE PAYABLES TURNOVER RATIO 15.83:1 17.68:1
5. NET CAPITAL TURNOVER RATIO 54.20:1 37.48:1
6. NET PROFIT RATIO 1.48:1 1.28:1
7. GROSS PROFIT RATIO 32.51:1 19.05:1
8. OPERATING RATIO 0.54:1 0.08:1

7. Ch – 3 Marketing department
Tools used for marketing at Dharti
Exhibitions Pamphlets Banners

8. In Surat –
Retail: approx. 4000 customers
* Service by distributors (distribution network)
* Self-service outlet: daily every 5000 people food fall out of 4 outlet
• Basket value :750 Rs
Overseas: 4 outlets
a. Australia
b. South Africa:
* Pretoria
* Johannesburg
c. USA:
* New Jersey
* Chicago
d. North Africa

9. PRICING METHOD:-
Dharti uses marketing-based pricing method
Market pricing is a strategy companies can use to establish costs for their goods and services based on other sellers' prices within their
market. Market pricing depends on key elements like consumer demand, competitor activity, brand loyalty and the value of goods sold.
In distribution network:
Base price of the product + 50% is MRP
But the retailer not sell at accurate MRP of its product. Retailer sell on 30% average of the price of that product.
Different margins are set according to different states:
50% margin in south Gujarat state
45% margin in rest of other cities of Gujarat
40% margin in Maharashtra
35% margin in All over India
It includes Transportation Cost and Packing Cost

10. HUMAN RESOURCES MANAGEMENT
• Functions: Recruitment, Training, Motivation and Maintenance
• Dharti food Pvt. Ltd. has about 35 employees in the organization.
• Training Process: trainee is placed on regular job and is taught necessary
skills.
• The HR also has well maintained safety equipment’s for the employees.
• Dharti has few policies for their employees such as:
1. Workplace health & safety policy
2. Dress code policy
3. Child labor policy
4. Company data protection policy
• The employee or worker does receive a pay increase despite the fact that
there is no regulation against promotion or transfer.
Ch – 4 HR department

11. SOURCES OF RECRUITMENT
DHARTI FOOD PRODUCTS PRIVATE LIMITED does not required high qualified labours so they don’t
follow any specific recruitment process as well as selection process. They hire labour who aren’t
qualified or have any specific educational degree without interview.
SOURCES OF RECRUITMENT
INTERNAL SOURCES:
1. Present Employees
2. Employee Referrals
3. Former Employees
EXTERNAL SOURCES:
1. Advertisement
2. Employment exchanges
3. Walk-ins, Write-is and Talk-ins

12. Advertisement Personal Interview
Salary Negotiation
Employee confirm
DHARTI Recruitment and selection process:

13. • Production unit of Dharti is divided in two floors where the production is
continuously on for 8-9 hours.
• The first floor consist of manufacturing of all the varieties of Namkeen
production and second floor is of various Sweets production they produce.
Ch – 5 Production department

14. PRODUCTION PROCESS OF NAMKEEN:
Dough Mixer Extrusion Cater Fryer
Nitrogen Packing Machine Namkeen Mixer Machine

15. Manual Packing Machine Metal Detector
Continuous Process Machine:
These machines are designed to handle continuous
flows of food ingredients, allowing for efficient and
consistent processing, cooking, or packaging of food
products. In Dharti, this type of machine is specially
used on events or festival such as on Diwali.

16. Safety Department -
* There are total 14 fire extinguishers in the company.
There are 2 types of fire extinguisher which are used at the production place
1. Class F fire extinguisher
2. Electrical fire extinguisher
In DHARTI FOOD PRODUCTS PRIVATE LIMITED, they provide bouffant cap and gloves to the workers while working in the production
department.
List of General Insurance Policies:
1. Fire insurance
2. Marine insurance
3. Burglary insurance
Workmen’s Compensation policy: -
The Workmen's Compensation policy provides payment for legal compensation to Employees or their dependants in case of injury and
accident of the employees at workplace (including certain occupational disease) arising out of and in the course of employment and
resulting in disablement or death.
YES, the company provides this policy to their employees.
Ch – 6 Other specific
department

17. PURCHASE DEPARTMENT –
As Dharti is manufacturing industry so it mainly purchases the raw materials. The raw material purchased such as oil, salt, besan,
etc. All of them are purchased from branded company only as they consider the quality of their product as best.
As Dharti is food manufacturing industry, the company order raw material like:
Major Raw Material:1. Gram flour 2. Oil 3. Salt 4. Sugar
Minor Raw Material:1. Red chilli powder 2. Turmeric powder 3. Chaat masala 4. Coriander 5. Potato chips- Potato powder 6. Other
seasoning
The Purchase process at DHARTI FOOD PRODUCT PRIVATE LIMITED includes purchasing of raw material such as oil which is been
purchased from ADANI OILS; TATA salt is been used for production of namkeen; sugar that is used in production is purchased
from NILKANTH and spices are purchased from Gandhi Private Ltd.
Dharti re-order whenever the stock of raw material is about to get finished, the re-ordering time can differ as per the demand, it
can be early too and can also be late than previous one.

18. Quality and Assurance (Q&A) DEPARTMENT –
(A) Good Documentation Practises (GDP)
1) Yield report (Profit report)
2) Production report
In Dharti, this type of method is done on daily & monthly & yearly based.
3) Quality report
• Personal hygiene
4) Water Total Dissolve Solid (TDS)
5) Oil Testing
(1) Free Fatty Acid (FFA)
(2) Peroxide Value
(3) Acid Value
Moisture content
(B) Good Manufacturing Practises
(1) Cleaning in Process
(2) Care and Handling

19. DHARTI Food is an organization that takes care of the needs of each
and every one of its customers and also takes care of the health of
the consumers. In the field of snacks and sweets, Dharti Namkeen
Sanstha was the first to start a large showroom and self service
(mall) from a small shop in Surat city. The Dharti family of Surat
residents express their heartfelt thanks for this fame.
Ch – 7 Conclusion -

20. THANK YOU