1. The document discusses different types of frozen, packaged, and processed foods including fishsticks, pizza, ice cream, meat, and chocolate. It provides details on the industrial production processes and compares them to homemade alternatives. 2. Homemade versions generally have fewer and simpler ingredients while industrial foods contain additives for texture, shelf-life and flavoring. 3. Surveys in the document find that consumers prioritize taste, price and ingredients when choosing food items, and some prefer supporting fair trade and organic standards. Home preparation and sourcing quality ingredients are presented as healthier options.

1. Food for Thought

2. Content
1. Frozen Food
2. Pizza
3. Ice-cream
4. Meat
5. Chocolate

3. 1.Frozen Food

4. 1. Frozen Food: Fishsticks
• Machines remove the fillets from the fish
• Fillets are formed into frozen blocks
• Through batter and breadcrumbs these blocks double their
thickness to the known form of fishsticks
• After passing them through hot vegetable oil the sticks are frozen
again
• After packaging the fishsticks are stored at -28°C

5. 1.Frozen Food: Ingredients
Industrial fishsticks Homemade fishsticks
Saithe fillet Saithe fillet
Breadcrumps Breadcrumps
Rapeseedoil Eggs
Wheat flour Pepper
Salt Salt
Starch
-NO additives-

6. 34%
2%
64%
Of frozen food I expect that it
tastes good
is cheap
is prepared quickly
and easily
1.Frozen Food

7. 45%
27%
18%
10%
When I buy frozen food, I buy
vegetables/ fruit
pre-baked goods
ready-to-serve-meals
fish
1.Frozen Food

8. 39%
33%
10%
9%
9%
Statistics - which additives are most accepted
artificial colouring
flavour
preservative
pesticide
none
1.Frozen Food

9. 2. Pizza

10. Frozen Pizza Home-made Pizza
time takes 20min
(without purchasing)
takes 1h
(without purchasing)
pastry consists of flour/yeast/salt/oil/sugar/ water consists of water/yeast/flour/salt/oil
production - pastry is milled
- formed
- freezer
- tomato sauce
- cheese
- covering
- oven to melt the cheese
- sausage at the end
- freezer for 30 min
-> you can eat it for 11 months
- packaging
-mix all the ingredients
-formed
-[no freezer]
-tomato sauce
-covering (as well sausage)
-cheese
- oven to bake the pizza
-[no freezer]
-> you can eat it for 3 days
The energy input of the home-made
pizza is less, because you don‘t freeze
it. Thus, home-made pizza is not just
more delicious than frozen pizza, it is
also better for our environment.
2. Pizza: Comparison

11. 29%
10%
37%
25%
If I eat pizza, I…
...use home-made
pastry
…use pastry from the
supermarket
…eat a pizza from a
pizzeria
…eat frozen pizza
2. Pizza: survey consumption

12. 11%
17%
47%
6%
19%
What aspects are important when I eat pizza?
ingredients
price
quality
origin
other
2. Pizza: survey consumption

13. The most bought frozen pizza in Germany:
“Wagner Steinofen Pizza” (with salami)
Ingredients: wheat flour, cut up tomatoes (28%), edam cheese
(17%), salami (12%) , water, rape oil, full-cream milk powder, yeast,
salt, sugar, herb , soya lecithin (also called E322) and dextrose
(emulsifiers: are needed for mixing water and oil)
→ No additives for better taste
→ No additives for longer storage
2. Pizza: survey consumption

14. • people who suffer from lactose intolerance cannot eat full-cream milk
powder
• people who are allergic to soya cannot eat soya lecithin
• sugar and dextrose are unhealthy and people get used to this sweet food
that is not good for their health
• they use cheap products (edam cheese and rape oil) instead of quality
ones (Emmenthaler and olive oil)
Frozen pizza is not the worst option for “emergency food” but
with home-made pizza you can choose your own ingredients and
have fun preparing it.
2. Pizza- problems: additives

15. 3. Ice-cream

16. 3. Ice-cream: production (industrial)
• Mixing
• Pasteurization
• Homogenising
• Taste
• Freezing
• Packaging
• Hardening
 THE ICE-CREAM IS READY TO BE DELIVERED !!!

17. home-made Industry
Milk Skimmed milk, butterfat
Cream whey
Sugar Glucose, syrup
Pulp of a vanille pod Vanilla essence
Fruit Fruit aroma
Salt Salt
Egg yolk Chemical additives of a natural origin
30% cream 6% cream
Possible additives:
Emulsifier: Mono-und Diglyceride of
fatty acids (plant-based)
Stabilizer: carob bean gum, guar gum
Colouring plant- based essence ( e.g.
carot)
3. Ice-cream: home-made vs industrial

18. • sustained concept
• fair products and ingredients
• responsible economic trading
• social commitment for society
• intern quality assurance lab
• B&J „Caring Diary“ programme:
• individual help for farmers in order to use
their resources ecologically
• criteria: control of organic substances in
the ground, crop rotation, use of fertilizer,
animal husbandry, ….
3. Ice-cream: Ben & Jerry´s

19. 34%
8%
58%
Do you know what ice-cream consists of?
yes
no
a little bit
3. Ice-cream: survey

20. 50%
20%
16%
14%
What are important aspects?
Taste
Price
Ingredients
brand
3. Ice-cream: survey

21. 4. Meat

22. 4. Meat: production
Production process:
• rearing of animals
• transport
• butchering
• packing of meat products
• check of qualitiy

23. Organic farming vs factory farming
Organic farming factory farming
• good living conditions • bad living conditions
• a lot of space • limited space
• healthy food • Food with additves
• partly lack of hygiene
• organic seal for good conditions • a lot of meat in short time
4. Meat

24. 5. Chocolate

25. 5. Chocolate: Production Process
• cocoa beans are dried in order to get the typical cocoa flavor and
colour
• beans are grinded up until they become a thick mash
• sugar and cocoa butter are added and everything is blended together
• most important task: the liquid chocolate is stirred at a low
temperature really slowly for hours on end
• the mass is filled into moulds and cooled down

26. 5. Ingredients and Additives
• main ingredients: cocoa mass and sugar
• High quality chocolate made of real vanilla and cocoa butter
• cheap chocolate made of artificial vanilla and clarified butter
• milk chocolate: added milk powder or cream
• white chocolate: only cocoa butter
• only additive: soya lecithin

27. 5. Chocolate: Zotter
• located in Austria
• one of the oldest fair and biological
chocolate producers in the world
• 1999: decision to focus on chocolate only
• philosophy: produce chocolate that is all
fair traded, biological and creative
• famous for their bean-to-bar production

28. 4%
9%
9%
59%
18%
1%
What are you paying attention to when buying chocolate ?
ingredients
price
origin
quality
fair-traded
others
5. Chocolate

29. 4%
9%
9%
59%
18%
1%
Which type of chocolate do you prefer ? ingredients
price
origin
quality
fair-traded
others
5. Chocolate

30. Food for Thought