Here is where I have my font designs displayed

1. Why I like this font: I like this font because it’s unique and creative. It shows the
essence of hip hop music. This is the kind of font I initially imagined to be my masthead
Why I don’t like this font: It’s a too bulky in my opinion, but I still really like this font
Why it’s appropriate for my genre: I think it’s appropriate because it has somewhat of
an old skool look to it – which is what I want my masthead to look like
Why it’s appropriate for my audience: Its appropriate for my audience because it gives
a clear demonstration of what hip hop is all about: bold, bright and out there.
Why I like this font: I like this font because its quite bold yet subtle
Why I don’t like this font: I’m a bit hesitant about it because it wasn’t the initial concept I
was going for, so now I feel like when I re-draft my design the masthead will most likely
change
Why it’s appropriate for my genre: I think it’s appropriate because it gives off that kind
of old skool feel
Why it’s appropriate for my audience: Its appropriate for my audience because it
effectively stands out and clearly makes the brand known

2. Why I like this font: I like this font because it seems fun therefore appears exciting and
free
Why I don’t like this font: I don’t like this font because it’s not in capital letters - which is
what my original design included
Why it’s appropriate for my genre: I think it’s appropriate because bubble writing s
commonly used in hip hop magazines
Why it’s appropriate for my audience: Its appropriate for my audience because it
doesn’t specify to a specific gender or age: it appeals to everyone
Why I like this font: I like this font because it seems quite edgy yet as a sense of
elegance as it is italic
Why I don’t like this font: I don’t like this font because I don’t feel like it’s bold enough,
as I imagined something more in your face
Why it’s appropriate for my genre: I think it’s appropriate because it’s different and I’ve
seen in other hip hop magazines that similar fonts have been used
Why it’s appropriate for my audience: It’s appropriate for my audience because its
easy to comprehend as the font is easy to read

3. Why I like this font: I like this font because its very simple yet is so unique
Why I don’t like this font: I don’t like this font because for me it doesn’t stand out as
much as I had hoped
Why it’s appropriate for my genre: I think it’s appropriate because it effectively creates
the look I was going for – as its simplistic creates such elegance yet it still displays a
classical hip hop look
Why it’s appropriate for my audience: Its appropriate for my audience because it is
readable as well as appears interesting
Why I like this font: I like this font because I think it’s very unique and is something
different
Why I don’t like this font: I don’t like this font because I feel like the extra detail in the
background may clash with the rest of the background features

4. Why it’s appropriate for my genre: I think it’s appropriate because it represents hip hop
well and during my research I found that this font is often used
Why it’s appropriate for my audience: Its appropriate for my audience because