The document discusses font choices for an action film title. It examines 3 fonts: 1) "College" font which is meant to seem classic and reputable to entice audiences. 2) "American Captain" font which is bold but seems too oriented towards the army. 3) "Market Deco" font which uses red and black contrast like the title and a red bullet to make audiences think and reflect, following genre conventions of capitalized, bold letters for action films. This font was deemed the most appropriate choice.

1. EXPLORATION OF FONTS

2. RESEARCH
Where action films are concerned, the type of font can determine a lot about the genre, what kind of
action film it may be, spy, thriller, comedy. In order to achieve the most reflective font for our film, I
have researched a variation of fonts within previous films to ensure that the one we chose is suitably
reflective.
With regard to spy films, typically the letters are more spaced out and simplistic, this is due to the fact it
possibly reflects class and maturity. This is shown within Kingsman and the James Bond franchise as
they are typically basic fonts which I believe are more effective and appealing to the target audience of
18-25 year olds as if the font was childish it would reflect to a younger audience and so I believe that
more simplistic basic fonts would be more fitting to our production. Furthermore, the Spectre font
connotes closely to the film and the film genre as it shows themes of violence through the smashed
glass from the bullet hole, I like how this is portrayed as dangerous and possibly risky as it creates
excitement.

3. Font #1
The first font we thought was appropriate was
“college” we believed that this font could be
appropriate for our title as it is shown as strong and
rather old fashioned which reflects the idea that our
film has connotations of a classic in which have a
good reputation, making the audience enticed and
want to watch the film. The use of the bold capitals
create a sense of duty and importance which could
juxtapose against the title name as red represents
love which could be a distraction from the idea of
duty and profession thus, giving the audience a
sense of what the film is about. Ashleigh put the
idea forward that the font also may reflect a car
number plate which is an action convention and
prop which is used to create drama and possibly an
escape, making the film appear like a war between
two things of some sort, again making the font
appropriate. Overall we thought that this font was
good however not excellent due to its simplicity.

4. Font #2
The following font be discussed was this second
one called “American Captain” this, we believed
was a strong font, as Jess had done research she
discovered that most fonts were bold and dark
with some sort of prop underneath, for
example James Bond’s 007 with the gun, we
ventured out and found a larger bullet in which
to incorporate within the design to relate it with
action films to allow the audience to get an
immediate impression of what the film is about
and what genre it focuses on. We decided
overall that despite its bold look we believed it
would relate too much to the army, therefore
giving the audience a false reputation of the film
and perhaps aiming at the wrong, older, target
audience.

5. Finally, the last font we discussed was the
“market deco” designed font. We believed that
this font was most appropriate as the use of the
red and the black contrast against each other,
just like the title is juxtaposed. The fact that the
bullet is in red suggests that this action will
make the audience think and reflect making the
production have an overall impact even after
they have watched it. The use of the capitalised
letters are a common feature of action films we
have found out through research, making the
font appear bolder and more professional
giving the audience a reflecting of how
intriguing the film would be alongside
connoting action so they are aware.
Font #3