The document examines different fonts used on movie DVD covers and posters to summarize their effectiveness and appropriateness for the targeted genre and audience. Key points analyzed include font style, color, simplicity, and how well each draws attention and reflects the film's tone. After reviewing several options, the author decides a plain block font like that of Title Choice 1 best suits their abusive drama film while maintaining readability.

1. CHOOSING A FONT Looking into film titles to examine each of the fonts.

2. Extract taken from the back of the Kill Bill volume 1 DVD Kill Bill volume 1 stars Uma Thurmn, Lucy Liu and Vivica A. Fox in an astonishing, action packed thriller about brutal betrayal and an epic vendetta! Four years after taking a bullet in the head at her own wedding, the bride emerges from a coma and decides its time for payback…with a vengeance. Having been gunned down by her former boss and his deadly squad of international assassins, it’s a kill or be killed fight she didn’t start but is determined to finish. Loaded with explosive action and outrageous humour, it’s a must see motion picture event that have critics everywhere raving! KILL BILL vol.1 & vol.2 RATED 18

3. The bright contrasting colour of the yellow behind the blocky black text makes the cover of this film noticeable. If you were to look for this film in a shop, it would be much easier to spot than a film with decorative calligraphy writing and a plain cover for example. I feel that it goes well with the genre of the film and gives off a ‘no messing’ atmosphere with it. To me the plain yellow and black indicates that this film could be about something legal as number plates on cars are this colour and become a legal document for anyone who drives a vehicle.

4. Extract taken from the back of the Mean Girls DVD Raised in the African bush country by her zoologist parents, Cady thinks she knows all about the ‘survival of the fittest.’ but the law of the jungle takes on a whole new meaning when the home-school 15 year old enters public high school for the first time. Trying to find her place among jocks, mathletes, and other subcultures, Cady crosses paths with the meanest species of all the queen bee AKA the cool and calculating leader of the schools most fashionable clique the Plastics. When Cady falls for Regina's ex-boyfriend, the queen bee is stung and she schemes to ruin Cady’s social future. Cady’s own claws soon come out as she leaps into a hilarious ‘girl world’ war that has the whole school running for cover. MEAN GIRLS RATED 12

5. I feel that Mean Girls has a very appropriate cover for the audience it is trying to attract. By having this plain and simple font it has been transformed into an ‘all girls’ font by the fact that it is pink and purple. The DVD and cinema poster cover is also entirely pink meaning this will draw the target audience to the poster and film to see what it is about. I feel that this is a good font as an influence as Mean Girls is said to be one of the most quotable films around. This could be down to the fact that everybody has bought the DVD and the film has fully succeeded.

6. Extract taken from the back of the Elf DVD Once upon a Christmas Eve, an orphan baby crawled into Santa's bag of gifts and was taken to the north pole. Raised by Papa elf, Buddy comes to realize he doesn’t fit in with the other elves. Determined to find a place where he belongs, Buddy searches for his real dad in New York City! In the Big Apple, Buddy finds out why his dad is on the naughty list! But most importantly, he sees the world is seriously lacking in Christmas spirit, which causes Santa all kinds of problems! So with the help of a beautiful department store elf, Buddy tries to teach his dad and the world the true meaning of Christmas spirit and to prove to everyone that Santa really exists! ELF

7. By writing about Elf, I am showing how each film, whatever genre has a plain and block font. The red lowercase large font against the white background, makes it easy to read as well as giving enough information about the film on the cover. The younger end of the target audience will find this easy to read and would easily be able to spot the DVD cover in a shop or the movie poster on a billboard.

8. Extract taken from the back of the Angus Thongs and Perfect snogging DVD On the verge of turning 15, grown up to be Georgia sets her sights on the new guy at school, “gorgeous sex god” Robbie, band member of the Stiff Dylans. Unfortunately, Robbie happens to be already dating Georgia's evil arch enemy: blonde and perfect Lindsay. With the help of her well meaning but clueless parents, her flamboyantly dressed cat Angus and her girl posse the Ace Gang, Georgia sets her mad schemes in motion to nab a snogtastic boyfriend and have the best birthday ever! ANGUS THONGS AND PERFECT SNOGGING RATED 12

9. Rated as a 12 for moderate language and sex references, this film is clearly aimed at pre teens to young teens rather than a younger child audience. The photograph of the girl, draws girls aged 12 and up to the cover. The rounded lower case pink font resembles that of a teenage girls handwriting as well as being filled in pink – a very obvious ‘girly’ colour. The hearts, stars and lips surrounding the title and the DVD cover also add to the fact that this film is aimed at teenage girls. This gives me a more obvious opinion that however plain a font, the colour and title are very important to the genre of the film.

10. Extract taken from the back of the Ice Age DVD Twenty thousand years ago, at the dawn of the Ice Age, three completely mismatched creatures have been brought together by a twist of fate. Sid, a fast talking and comical sloth, Manfred, a moody woolly mammoth and Diego, a sinister saber toothed tiger reluctantly team up to help return a human baby to his father. Before their incredible journey ends, this unlikely trio will confront boiling lava pits, escape treacherous ice tunnels and meet a pre-historic squirrel-rat name Scrat who is frantically trying to bury his beloved acorn. ICE AGE RATED U

11. The font from Ice Age, I feel is very genre appropriate. Although silver in colour, it reminds me of a very dummed down version of a pre-historic font similar to that of ‘The Flintstones.’ to me it looks like stones or boulders that have been put together to make up the words in the title. The silver makes the font more up to date. The title is short and easy to remember which means that everybody has heard of this film and through word of mouth, most people have also seen the film. The style of the font shows that this is likely to be an animation. To support this, the covers and posters also show various characters from the film to show that this is an animation.

12. Extract taken from the back of the Romper Stomper DVD Violent but never gratuitous, emotionally powerful and never afraid to portray the ugly, destructive face of importance and prejudice, Romper Stomper excites, disturbs and boldly challenges the viewer. Its angry, raw story about a brutal, lawless group of skinheads is a savage kick in the guts. This is no simplistic street gang film, but a riveting portrayal of the hopelessness and blind hatred of youth that is both controversial and profound. It is, quiet simply unlike any film you have ever seen before. ROMPER STOMPER RATED 18

13. Romper Stomper is rated 18 due to its very strong violence and language. In ways the font could be suited to the previous three films I have looked into as this font is not as serious as the film appears and in many way, does not reflect the atmosphere that is given off throughout the film. I do like this font as it is more of an unusual font however I am unsure where I am influenced by this as I would like a straight font as apposed to one that is slightly arched like this one .

14. Extract taken from the back of the This is England DVD This is England tells the story of Shaun, an 11 year old kid growing up in the North of England. Set during the summer holidays in 1983, it follows his journey from a shaggy haired ruffian grieving the loss of his father into a shaven headed thug whose anger and pain are embraced by the local skinhead fraternity. THIS IS ENGLAND RATED 18

15. Britain is what this film screams out. As my biggest influence in terms of content, I feel that it may possibly also become one of my biggest influences in terms of fonts. The red, white and blue colours in the title make this more unusual than other film fonts, however it gives the best idea of that the film involves. The capital letters in this give off the same look as Kill Bill vol 1 &2 which I examined earlier and send out the fact that this is a ‘no messing’ film.

16. Extract taken from the back of The Pianist DVD They were degraded, they were hoarded up and they were sent to die. A few brave fought back, but one man would not be beaten, would not be taken and would stay and hide. Wladslaw Szpiliman, a brilliant Polish pianist, a Jew, escapes deportation. Forced to live in the heart of the Warsaw ghetto, he shares the suffering, the humiliation and the struggles, and manages to escape and hides I in the ruins of the capital. THE PIANIST RATED 15

17. The Pianist is the only rated 15 film that I have looked into. It also holds the simplest font. I feel that it is the most sombre of all the films that I have looked at and feel that this is reflected through the white font on the black background shown on both the DVD cover and movie posters. As my film features abusive natures, I am considering using a plain black background a it will make for easier reading and add more drama however I am yet to decide on a final result for how I want the outcome of my film titles .

18. MY OPTIONS

19. Through looking at all of these fonts from various different films, I feel that I have now proven that plain and simple block fonts are most appropriate to use in all genres of film. I will now begin to compare and contrast fonts and backgrounds that I am considering using on my own teaser trailer, putting into practise everything that I have learnt from the research I have conducted. AFTER LOOKING INTO FILM FONTS

20. TITLE CHOICE 2 I like that this font is all in lower case just like Elf and Angus Thongs and Perfect Snogging. I feel that this adds something unusual to the font as there are not a lot of fonts that have only lower case in them. When looking more and more at this font I am unsure to what extent I actually like it. When first saving it, I thought it might be appropriate however now I do not feel that it is as it doesn’t look angry or serious enough for the content involved in my film.

21. TITLE CHOICE 3 In actual terms of just liking fonts, this one has to be my favourite of the ones I have chosen to look at on this presentation. It is different and quiet quirky however it is definitely not for my film. At first I thought that perhaps I could use it in some way as the scribbles could be ‘angry scribbles’ from Abel however thinking about it again this is not what I am after. So after much consideration I’m afraid to say that this font is ruled out!

22. TITLE CHOICE 4 There is not a lot that I feel I can say about this font. I have chosen it because I liked it however I do not think that it adds any impact to the title any more than the font stencil might for example. This is not a definate ‘no font’ however for the time being I am going to have to also abandon this font until I have done experiments with other fonts and found that I do not like them, therefore this is going to become my ‘plan B’ or a back up plan .

23. This is the first font I have began to look at. Although it is not completely plain, it is block and it is simple. I feel that this would add a good atmosphere to the words in the titles. I would not be able to use this font throughout the whole film however as I feel that the parts where there is facts in between clips, having this font might be too hard to read however it is possible to try it and if it doesn’t work I can simply not use this font or use this for the final titles and a simpler font for the facts throughout the film. I think that this is my favourite font out of the four I have looked at and will experiment with it to see what kind of credits and titles I can make from it . TITLE CHOICE 1