The document discusses typeface research for a film poster titled "Rosie Black". Several typefaces are considered for the film title and production credits. Factors like clarity, memorability, gender appeal, and relating to the horror genre are evaluated. Based on the research, the document concludes that distinctive, clear, memorable and bold typefaces that are also stylised to connote danger will be selected for the film title and credits to maximize audience appeal and relate to the film's genre.

1. Typeface
Research
For
Rosie Black Poster…
I have researched and considered typefaces to use
for the title and production credits on my
‘Rosie Black’ film poster.
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2. Typeface
- Film Title -
This font is called ‘Random House’. The letters are distinctive from one
another and collectively create a sense of distortion. This could be an
ideal choice for a horror movie poster and I have learnt from my market
research that target audiences appreciate a poster font that is
characteristic and memorable. However, the use of dark backgrounds for
some letters and light backgrounds for others might make the font
difficult to read or understand straightaway and it is important for a
posters font to be immediately understandable thus I am uncertain if this
font will be used.
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3. Typeface
- Film Title -
This font is called ‘Sex Pistols’. The letters differ from bold and large to tall,
slim and small. This, combined with some of the letters being slanted gives the
font a sense of strangeness that would compliment Rosie Black’s
psychological-thriller genre. However, the overall font is not bold and hard-
hitting, although my target audience would appreciate its memorable and
sleek elements. The font can be interpreted as more appealing to females due
to its sophistication and neatness. However, the slant of some of the lettering
creates the surrealistic vibe that male and female target audiences would be
attracted to.
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4. Typeface
- Film Title -
This font is called ‘Blessed Day’. This is one of the more elegant choices I
have considered for the film’s poster title. The word ‘Rosie’ connotates
feminism and the word ‘Black’ connotates a more masculine darkness.
However, through my research, I have gathered that my target audience
often only recall part of a films title. By displaying the film’s title in an
elegant and neat font, the target audience may be able to create a firm
visual image of the films title- increasing chances of them anticipating it.
However, this typeface is not bold and strong thus it may not be an ideal
choice for the poster.
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5. Typeface
- Film Title -
The font above is called ‘Ethon’. Ethon is immediate and direct, the letters
are straight, organised , sleek and clear. This allows it to be understood
straightaway. The lettering has sharp edges- connotating danger- which
enables it to relate to the films horror genre. By using this font, I would
maximise my target audiences likeliness of remembering the films name and
anticipating the film itself. Also, through my market research, I have gathered
that my target audience prefer a typeface that is simple, bold but distinctive.
Keeping that in mind, this font could be an ideal choice as the sharpness of
the letters allows it to be distinctive but not visually challenging or over-
complicated.
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6. Typeface
- Film Title -
The typeface I have looked at here is named ‘Scorchflash’. The letters
differ from each other- some being large whilst others small. They
appear to be damaged and sharp whilst connotating a sense of threat
and danger (firmly relating it to the horror genre of Rosie Black).
However, this typeface is not hard-hitting or bold- thus target audiences
may not appreciate it. Also, posters are observed whilst ‘passing-by’
them at times when viewers are likely not to have time to focus. Thus, it
is essential for the typeface to be memorable- this has been
strengthened by target audiences mentioning memorable typefaces in
my market research and the damaged-style of this font enables it to be
memorable, making it a possible choice for the film poster.
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7. Typeface
- Film Title -
This sophisticated font is called ‘Avanti’. The lettering is thin, tall and
organised- connotating feminism. However, overall the fonts
origination and tidiness connotates a sense of surreal behaviour and a
strangely controlled mindset- possibly belonging to the protagonist
character, Rosie. This could be an ideal choice for the poster as the
way the letters are separated from one another allows them to be clear
and immediately comprehendible, consequently making the films title
memorable and easily recognisable. In relation to my research, this
typeface is likely to be appreciated for its simplicity and clarity.
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8. Typeface
- Film Title -
This typeface is called ‘Stenstreet’. It is highly stylised and the lettering is
block but placed at different levels, some of the lettering is ‘smudged’ whilst
other characters are missing parts and others are partially covered behind
scratch-like deigns. This is one on the more complex typefaces I have
researched but it works well because of its boldness and neutral appeal to
both genders. Also, my research shows that target audiences prefer typefaces
that are distinctive or unique- allowing this font to be an ideal choice.
However, the letters are not totally clear thus they may not be instantly
understandable- this is a drawback for the poster and the film but the fonts
boldness and deranged-styling may be the essential tool to attract target
audiences.
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9. Typeface
- Credits -
The other textual element on the film poster would be the production
credits/actors names/age ratings/incentive reviews that are
conventionally displayed near the bottom of the posters canvas. I have
researched some typefaces that would work effectively for this text. This
typeface is called ‘Bebas’ the lettering is capitalised and separate from
each other- allowing it to be clear. The clarity is vital as the production
credits are conventionally in a small size. For example, a curly font is
likely to make the text unreadable or difficult to understand when it is
small. The smooth, neat lettering is likely to be appreciated by my target
audience and this could be an ideal choice for my film poster.
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10. Typeface
- Credits -
This typeface is called ‘Europe Underground’. The lettering is very thin
and neat, the letters are close together and on the same level creating
clear, organised text. However, for the conventionally small-sized
production credits, this may not be the ideal font as its clarity will
decrease with its size and the closeness of the lettering will become
tightness that may not allow target audiences to fully understand or
appreciate the text. However, it is simple and neat (as primary research
shows, audiences prefer) thus it currently cannot be entirely rejected as
a possibility.
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11. Typeface
- Credits -
This typeface is named ‘JECR’. The lettering used here is bold and curvy
but separate from each other- allowing it to be understandable and clear.
However, production credits are conventionally small-sized and this if
presented in this typeface, the credits may have a squashed appearance-
this would be a drawback as the text would not be as straightforward to
understand or remember- reducing possible attracting elements on the
poster for target audiences. Thus, keeping in mind that my primary research
has shown me that my target audience prefer clear, eligible fonts, this
typeface is not likely to be used for the production credits on my poster.
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12. - Conclusion -
To conclude, during my typeface research for the films poster I
have considered fonts that are complex, bold, elegant, and
unique. I have kept my market research in mind and I aim to
satisfy the target audiences needs. I have decided to present the
film title and production credits on the poster in typefaces that
are distinctive, clear, memorable and bold. Also, neutrality
is vital in order to maximise appeal to both genders of the target audience
and I aim to select a typeface that is stylised to connotate
danger, or horror so that it directly relates to the horror genre of the film,
Rosie Black.
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