The document discusses how social media, SEO, and websites work together as the "three-legged stool" of online marketing. It provides examples of companies that have successfully used social media to generate leads and sales. It also offers best practices for using social media, optimizing websites for lead generation, and developing an SEO strategy centered around creating useful content. The presentation emphasizes developing an integrated marketing strategy and executing tactics consistently to drive inquiries and engage customers.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
Here's the slides from a talk I gave to my friend Anna Marie Piersimoni's class at California State University, Northridge. The "cube" includes the three-legged stool, the traditional narrative dimensions, and those that are new in the digital world.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Growing Your Business with Social MediainterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City.
During "Growing Your Business with Social Media", John and Donna shared how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
Attendees were able to:
- Understand how your target audience communicates in the various channels and how getting noticed is most important.
- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
- You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.
- Learn best practices for social networking, SEO, and website design.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Harness the power of internal social mediasikandarbansal
Without a clear sense of the value social media creates, it’s perhaps not surprising that why we don’t feel comfortable when Organization go beyond mere “experiments” with social-media strategy. A social dynamic seems to have entered the very nature of any business. The technologically advanced stage that business operates in, and the social media savvy talent pool that is fast making its way into the workforce, have made social media gain acceptance in organization much faster than the WWW in 1995 or the ERP in the 1980.
Social media is extending the disruptive impact of the digital era across a broad range of functions. From the days when the debate centered on whether or not to allow social networking sites in workplace for the fear of drop in productivity, to a time when today organizations are increasingly incorporating such practices within the formal system, Social media has found its business relevance. Organizations are gradually accepting the power of this medium and are actively making transition from being broadcasters to being mediators of a conversation.
In fact, we can precisely determine the buzz surrounding our product or brand and then calculate how social media drives. And then ensure that social media complements broader strategies— we must obviously coordinate data, tools, technology, and talent across multiple functions. In many cases, senior management should open up their agendas and recognize the importance of supporting and even undertaking initiatives that may traditionally have been left to the marketing or communications department.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
Here's the slides from a talk I gave to my friend Anna Marie Piersimoni's class at California State University, Northridge. The "cube" includes the three-legged stool, the traditional narrative dimensions, and those that are new in the digital world.
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Growing Your Business with Social MediainterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation with Curley Direct's Director of Marketing Donna Vieira at the 2012 ON DEMAND Expo in New York City.
During "Growing Your Business with Social Media", John and Donna shared how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
Attendees were able to:
- Understand how your target audience communicates in the various channels and how getting noticed is most important.
- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
- You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.
- Learn best practices for social networking, SEO, and website design.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
interlinkONE and Grow Socially CEO delivered this presentation at the Dscoop at drupa event in May 2012.
During this session, John presents growth strategies for printers in the labels and packaging space.
John provides ideas and tactics that printers can use to stand out from their competition.
He provides an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer.
John also provides inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Harness the power of internal social mediasikandarbansal
Without a clear sense of the value social media creates, it’s perhaps not surprising that why we don’t feel comfortable when Organization go beyond mere “experiments” with social-media strategy. A social dynamic seems to have entered the very nature of any business. The technologically advanced stage that business operates in, and the social media savvy talent pool that is fast making its way into the workforce, have made social media gain acceptance in organization much faster than the WWW in 1995 or the ERP in the 1980.
Social media is extending the disruptive impact of the digital era across a broad range of functions. From the days when the debate centered on whether or not to allow social networking sites in workplace for the fear of drop in productivity, to a time when today organizations are increasingly incorporating such practices within the formal system, Social media has found its business relevance. Organizations are gradually accepting the power of this medium and are actively making transition from being broadcasters to being mediators of a conversation.
In fact, we can precisely determine the buzz surrounding our product or brand and then calculate how social media drives. And then ensure that social media complements broader strategies— we must obviously coordinate data, tools, technology, and talent across multiple functions. In many cases, senior management should open up their agendas and recognize the importance of supporting and even undertaking initiatives that may traditionally have been left to the marketing or communications department.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "The Cloud and Mobile Demystified: Good For Your Business?" at the 2012 Graph Expo conference in Chicago.
John provided an overview of the Pros and Cons of cloud computing, specifically for print service providers.
John discussed the advantages of utilizing a technology provider that delivers their solution under the Software-as-a-Service approach.
John also discussed critical trends in the world of mobile. He then highlighted specific ways that service providers can grow their business by offering mobile marketing solutions, including QR Codes, mobile websites, mobile landing pages, SMS/Text, augmented reality, Near Field Communication, and more.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)interlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Annual Conference in Asheville, North Carolina.
During the presentation, entitled "Saving Time and Money in Warehouse Operations", Karen shared a number of strategies, technologies, tools, and tips to help companies streamline their inventory management and order fulfillment processes.
Karen covers items such as:
- Online Ordering and Web-to-Print portals
- Wireless Barcode Scanners
- Order Picking Options
- Inventory Replenishment Techniques
- And more!
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
What's New in ilinkONE Version 8 (June 2012)interlinkONE
In this presentation, interlinkONE's CMO Jason Pinto demonstrates some of the latest enhancements within the ilinkONE Version 8 software.
The presentation was delivered during a webinar on June 20th, 2012.
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 CUPMAC Annual Conference.
CUPMAC, The College and University Print Management Assoication of Canada, has a membership of in-plant printers at colleges and universities around Canada.
As the world of marketing and communications has changed over the past few years, many of them are looking for new ways to grow their business.
During his all-day presentation, John shared a number of strategies, tactics, best practices, marketing campaign ideas, and case studies to help these in-plant printers transform and grow their business.
John discussed items such as:
- Business Transformation into a Marketing Services Provider
- QR Code Creation, Tracking, and Management
- Mobile Website Building
- Near Field Communication (NFC)
- Using social media to grow your print business
- And more!
All attendees received a copy of John's book, "Business Transformation: A New Path to Profit for the Printing Industry". Learn more about that book at http://NewPathtoProfit.com
How To Strategically Transform and Grow Your Print Business (PIASC)interlinkONE
During this presentation, John Foley, Jr., CEO of interlinkONE and Grow Socially, shares strategies and steps that printers can take to grow their business.
John delivered this content at a PIASC event on June 8th, 2012.
During the 3-hour session, John covers items such as:
- Print: Today & Tomorrow… And What it Means to Offer Marketing Services to your Clients
- Transforming your Business from PSP to MSP
- Marketing Yourself to be the Best Service Provider Ever
And more!
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
How to Strategically Transform and Grow Your BusinessinterlinkONE
interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the Dscoop at drupa event in May 2012.
During this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the print industry recently.
He provides proven strategies, plans, and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
He provides case studies of companies that have already found ways to adjust their business model, and succeed.
He provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Succeeding With Multi-Channel Marketing: And How to Do It in Today's EconomyinterlinkONE
interlinkONE's VP of Sales Karen DeWolfe delivered this presentation at the 2012 MFSA Southwest Conference.
The content was specifically tailored during mailing and fulfillment service providers.
Karen covered items such as:
- Challenges Faced by Service Providers in Today’s World of Marketing and Communications
- Selling Multi-Channel Marketing Solutions
- Best Practices for Managing, Executing, and Measuring Marketing Campaigns
- Emerging Technologies and Getting Ready for What’s Next
Get the Most From Your iPad for Your Governmental Relations PrograminterlinkONE
interlinkONE CEO John Foley, Jr. and Grow Socially Vice President Dena Woerner recently conducted a training session to help organizations better utilize their tablets in daily business activities.
The title of their session was "Get the Most From Your iPad for Your Governmental Relations Program".
They shared a number of apps, tools, and productivity tricks to help people fully benefit from the iPad.
In-Plant Printers: How To Grow Business Through Value-Added ServicesinterlinkONE
This presentation is targeted to companies that are in-plant printing and mailing services providers.
That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations.
During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes:
- Mobile, QR Codes, websites
- Landing Page development
- Personalized URLs
- Web-to-Print
- Inventory Management and Order fulfillment
- And more.
During this presentation, interlinkONE CMO Jason Pinto presented "10 Marketing Ideas in 60 Minutes".
He covers a variety of topics, including:
- A/B Testing
- Landing Page Optimization
- Online Marketing Audits
- Direct Mail & QR Codes
- Mobile Websites
- Social Media Monitoring
- And more...
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
2. Intro: John Foley, Jr.
I love
Mar(H)keting
• Grow S ocially, Inc. – S upport !
S ervices
– Online Marketing/S ocial Media
– Plan, Manage, Execute and
Measure
• interlinkONE – S oftware
(S aaS )
– Enterprise Marketing
Management S oftware
– Plan, build, manage, execute and
measure all marketing activities
3. Keep Your Phone On!
• Feel free to Tweet, Post, Update,
Email, take notes, photos, and
more!
@JohnFoleyJr
#Dscoop7
4. The Book
Strategies, Plans,
Case Studies
Campaign Ideas,
and More.
A guide to help you
grow your business!
NewPathToProfit.com
5. Presentation Overview
• The Evolving World of Marketing
• Using Social Media to Get Results
• Your Website: From a Static
Brochure to a Sales Tool
• SEO: Getting Found to Make Sales
9. What is inbound Marketing?
Inbound marketing is a marketing strategy that
focuses on attracting prospective customers by
offering useful information
http://en.wikipedia.org/wiki/Inbound_marketing
10. Content Marketing:
Part of Inbound Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
30. Best Practices for Twitter
• Actively participate & engage
• Share a variety of information!
• Be a thought leader, be yourself, show
the human side of your business
• Review efforts & measure results
31. Sorrento Mesa
• San Diego, CA
• Small Company
• Lots of Success
• Active in Social Media
- Personal & Professional
33. LinkedIn Profile Tips
• Customize Your Website Links
• Add Your Twitter Account
• Personalize Your Public Profile URL
• Add Skills (beta)
• Groups and Associations
• Honors and Awards
34. LinkedIn Best Practices
• Research Companies You Want as
Clients
• Research Prospects by Title and
Location
• Learn About Your Prospect Before
You Meet
• Ask for Introductions From Your
Network
• Integrate CRM to Stay Current
35. Printing Center USA
• Primarily an online printer
• Located in Montana
• Quite active on social media
43. Strategy before Tactics!
Step 1: Describe the Business
Step 2: Business Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
44. Align Tactics with Goals
Tactic Goal Key Steps
Facebook Fan page Increase awareness Post once a day;
of services, generate Custom Tab for demo
leads registration
Twitter company page Become a thought Post multiple times
leader, provide daily; share
support marketing-related
news; active listening
YouTube Profile Humanize brand; Film weekly video of
create demand employee(s); create
screencasts of
customer successes
Pinterest? Drive website traffic! Create boards to
highlight portfolio work
45. Be Committed
• Social Media often
requires daily
attention
• Prioritize:
RELEVANT Content
creation, listening, &
engaging!
• Measure& Adjust
47. How A Fellow Dscoop Member
Did It….
• Rescigno’s Marketing
48. The Problem
• Wrong human resources to deliver
• Lack of Marketing plan
• Brand and message wrong
• Tactical approach in social
• Non engaging or interactive website
• Bought an HP Indigo (and had never
really sold 1-to-1 before)
49. Rescigno’s Mailing Solutions
• No consistent branding
• Cluttered homepage
• No blog
• No consistent flow
• Hard to navigate
• Minimal functionality
51. The Solution
Rewrite of business plan
Financials – pricing, all resource requirements
Marketing plan
Sales Plan
SWOT
• - New Brand and Message
• - Extreme Makeover based on plan
• - Walk the Talk
• - Oh yeah! They still service and sell print and
mail!
52. Website Change
• Professional
• Showcases Value
• Promotes New Services
• Social Friendly
• Blog & YouTube Integration
• User Friendly
• Easy Navigation
• Form Integration
54. The Results
“Compared to last year at this same
time, we are up 16% in sales. That
16% increase in YTD activity is now
allowing us to begin to think about
doing more than simply surviving.”
Ron Rescigno
President
Rescigno’s Marketing
55. How Can You Improve Your
Website
• Let’s look at a few practical items
that you can review to identify
beneficial changes.
56. Step 1: Your Target Audience
• What benefits them?
– It’s not your equipment.
– It’s the solutions & value that your
people and equipment provide
– Make changes to pictures, front-facing
content, benefit listings.
58. Step 2: The Change Process
• What is the Process for Making
Changes & Adding Content?
• Do you always need IT (in-house or
outsourced) involvement?
• If so, consider making a change –
CMS, different host provider.
59. Step 3: Lead Generation
• How many leads does your website
today?
• If it’s not enough, embed more lead-
generation forms!
• Add calls-to-action to all pages!
63. By the Numbers: Google
• 34,000 searches per second
• 2 million per minute
• 121 million per hour
• 3 billion per day
• 88 billion per month
Source: http://searchengineland.com
65. Keyword Usage
• Build a well-researched list of
keywords
• Incorporate in your content:
– Page Titles (H1, H2 tags)
– Website copy
– Meta description
– Image Names (Alt tags)
• Use throughout all content
distribution
66. Content Rules!
• Google rewards fresh content ---
update your website regularly!
• Create & provide content that
informs, helps, and interests your
audience!
• Best way to do this: start blogging.
67. Inbound Links
• You want: inbound links from high-
authority sites (trusted, popular, PR,
etc.) with relevant content.
• How do you get them?
– Create share-worthy & timely content!
– Ask! Link-exchange
– Increase PR strategy and efforts
68. Mobile
• Smartphone ownership and mobile
web viewing continues to rise!
• Google is rewarding sites that have
mobile websites in its AdWords
program
69. Items to Avoid
• Buying Links
• Over-using/forcing keywords –
content should sound natural
• Adding so much content that your
page load-times suffer.
70. Don’t Forget!
• Getting found is only half the
battle….
… Optimize your landing pages and
product/services pages to drive
people down the sales funnel!
72. The Three-Legged Stool and
YOU
• Online and Inbound Marketing can
dramatically effect business results.
• It may involve changing sales
processes to respond to leads more
quickly.
73. Key Takeaways
• Social Media: Strategize, Plan, and
Align Tactics with Goals
• Website: Interactive and Engaging to
Drive Leads
• SEO: Create informative & share-
worthy content!
74. Q & A / Contact Me!:
http://ilink.me/JR
QR Code
iFlyMobi.com
78. Thank you for attending:
The Three-Legged Stool
Social Media, SEO,
and Your Website
Please remember to fill out
your session evaluation!
Editor's Notes
S
Here is a screenshot of their website.. Notice, they don’t feature pictures of their machines or their equipment.. They focus on value and benefits for their customers! - Smart marketing - Sales Growth - Target marketing - Making mailing and fulfillment EASY!
Gain actionable guidance on how to grow your business by improving social media, search engine optimization and website efforts.