The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
This deck features a case study highlighting the basic steps taken by SCI Solutions to kick off an initially successful lead nurture program using Pardot and Sales Cloud.
The Complete Customer Journey: From Strategy & Tactics to MeasurementKevin Getch
In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment.
If you don't have a few "wait! we're doing it all wrong!" moments in your career, you're, well... you're doing it all wrong. In this talk, Meghan Keaney Anderson, VP of Marketing at HubSpot will talk through a series of realizations the HubSpot team has had that went against common marketing practices, and the impact that inverting their approach made on the company's growth trajectory. Our discoveries can be your shortcuts.
New England Direct Marketing (NEDMA) Presentation: Extreme Content ReusePercussion Software
Looking for great ideas on how to reuse your content and accelerate your content marketing strategy? This presentation by Aaron Dun of Percussion Software at the NEDMA 2012 Marketing Summit is chock full of interesting ideas on a strategy he calls "Extreme Reuse."
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
Using agile development methodologies in marketing is becoming more prevalent. This presentation defines scrum and describes how it's used in practice at HubSpot to gain greater transparency, manage prioritization better and achieve more predictability in our marketing efforts.
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
This deck features a case study highlighting the basic steps taken by SCI Solutions to kick off an initially successful lead nurture program using Pardot and Sales Cloud.
The Complete Customer Journey: From Strategy & Tactics to MeasurementKevin Getch
In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment.
If you don't have a few "wait! we're doing it all wrong!" moments in your career, you're, well... you're doing it all wrong. In this talk, Meghan Keaney Anderson, VP of Marketing at HubSpot will talk through a series of realizations the HubSpot team has had that went against common marketing practices, and the impact that inverting their approach made on the company's growth trajectory. Our discoveries can be your shortcuts.
New England Direct Marketing (NEDMA) Presentation: Extreme Content ReusePercussion Software
Looking for great ideas on how to reuse your content and accelerate your content marketing strategy? This presentation by Aaron Dun of Percussion Software at the NEDMA 2012 Marketing Summit is chock full of interesting ideas on a strategy he calls "Extreme Reuse."
Marketing the Agile Way - Applying Scrum Outside of DevelomentKirsten Knipp
Using agile development methodologies in marketing is becoming more prevalent. This presentation defines scrum and describes how it's used in practice at HubSpot to gain greater transparency, manage prioritization better and achieve more predictability in our marketing efforts.
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
Test & Learn: The Alchemy & Science of Product Metrics - Choosing Metrics Tha...Optimizely
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number, and improve it. It's not.
Choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. This talk will teach you the science of choosing metrics that will guide you to building a better product. When you attend this webinar, you will:
Learn how applying data is as much about questions as it is about answers
Discover the trade-offs between different metrics
Understand systematic ways to measure your product funnel
Learn how to isolate the most important metrics to maximize your product impact
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
Test & Learn: The Alchemy & Science of Product Metrics - Choosing Metrics Tha...Optimizely
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number, and improve it. It's not.
Choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. This talk will teach you the science of choosing metrics that will guide you to building a better product. When you attend this webinar, you will:
Learn how applying data is as much about questions as it is about answers
Discover the trade-offs between different metrics
Understand systematic ways to measure your product funnel
Learn how to isolate the most important metrics to maximize your product impact
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
As marketers, it is vital that our campaigns remain relevant to customers throughout the year. Seasonal campaigns tailored to specific holidays or events might be one way to ensure that our messaging remains in constant alignment with the motivations of our prospects.
How can we be sure that our seasonal campaigns are truly bolstering the appeal of our product and enhancing our core value proposition? Despite the opportunities that season-specific campaigns present, how can we be sure these changes will not negatively affect the clarity of our messaging?
In this 35-minute Web clinic, our research team shared strategies for finding the balance between seasonality and clarity, including a test that resulted in a 25% difference in clickthrough.
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Executive Summary
The proliferation of digital channels and options for customers heightens the importance of an undersung
variable: message timing.
Bain’s global survey of marketers finds that marketing leaders understand the value of making timely
connections with customers, and how technology can help.
Timing comes into play through signals, sequence and speed. And the technology now exists for marketers
to test each with high confidence.
Mastering timing raises the odds of seizing attention for the immediate purchase and building brand
equity in the longer run.
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Enabling Cross-Channel Marketing: Connecting Content Creation Processes to Dr...Saepio Technologies
Today’s marketing environment challenges marketers as never before. Distributed marketing is more complex. Customer and prospect data is available, but often unstructured. Marketing mediums are prolific, yet disconnected. Consumers no longer accept media messages; they expect to define and engage with them. And they expect consistent, relevant conversations with a brand, no matter when or where the conversation occurs.
Corporate marketers now realize that teams of creative talent or collections of tactical technologies thrown at a task will no longer achieve sustainable results. To successfully drive sales, marketing has to fundamentally change.
This guide is designed to help identify the opportunity and impact that embracing the idea of connecting with today's customers can have and provide the background on how to make this a reality. Included is information on:
* A community of ones
* Why current processes result in managed chaos
* How connected is better
* Where and how to start
* Three steps to a “connected is better” game plan
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
Similar to Agile Marketing: How Companies Keep Pace in an Always-On World (20)
How to Use Algorithms to Scale Digital BusinessTeradata
Gartner defines digital business as the creation of new business designs by blurring the digital and physical worlds. Digital business creates new business opportunities, but the amount of data generated will eclipse the human ability to process it. Further, many complex decisions will need to be made in timeframes, and at scales, that are impossible by human actors. Gartner analyst Chet Geschickter will explain share advice on how to leverage algorithmic business principles to drive digital business success.
Humans are sentient. We perceive. We feel. We listen. The problem is the more you put together, the more we lose these capabilities. We get slower. The idea is, how we create a company that acts like a single organism, where we identify opportunities, and that allows us to work in a faster and exponential world world where development happens in months rather than years. Don't let digital transformation become a war of competitive attrition. You may need to invest in your future to change the game.
Teradata Listener™: Radically Simplify Big Data StreamingTeradata
Teradata Listener™ is an intelligent, self-service solution for ingesting and distributing extremely fast moving data streams throughout the analytical ecosystem. Listener
is designed to be the primary ingestion framework for organizations with multiple data streams. Listener reliably delivers data without loss and provides low-latency ingestion for near real-time applications.
Telematics data provides a wealth of new, actionable insights, particularly when integrated with other enterprise data. But where do you start? How do you prioritize? What is the roadmap? In an interactive workshop learn how to derive more from data so you can do more in your business.
- Find the value of integrating telematics data with traditional data elements, including financial, customer, manufacturing, location and weather data
- How integrated telematics data can improve customer satisfaction, lifecycle management, warranty reserves, supply chain performance, and even engineering & design choices
- Gain practical examples from top manufacturers to improve operational efficiencies, develop new revenue streams, create customer insights, and better understand product performance
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
BSI Teradata: The Shocking Case of Home Electronics PlanetTeradata
Home Electronics Planet, a big-box retailer, has digital marketing campaigns that are failing. Their Chief Marketing Officer gets some analytics and data science help from Business Scenario Investigators who recommend changing their search keywords mix, creating tighter customer segments based on product purchase sequencing coupled with real-time web page personalizations, and revising their e-mail marketing to improve business results.
How we did it: BSI: Teradata Case of the Tainted LasagnaTeradata
Great Brands, a major food producer, faces yet another recall. The government is pointing at Turkey Broccoli Lasagna as the culprit, so the Chief Risk Officer and Chief Supply Chain officer bring in BSI investigators to help them build a better/faster track and trace system, using Big Data analytics.
To see more BSI: Teradata, go to http://www.facebook.com/bsiTeradata
Teradata BSI: Case of the Retail Turnaround Teradata
This set of Powerpoint slides describes the analytics work of Teradata: Business Scenario Investigation employees who help move Taylor & Swift, a big-box retailer, from a silo’d stores vs. web approach to an integrated Omni-Channel Retailing approach to customers, marketing, and sales. The team comes up with 5 ideas, 2 of which are tried out. The story illustrates the use Teradata, Aster, Aprimo, and Tableau as tools to glean faster and deeper analytical insights on Big Data, specifically web walks.
BSI team recommends technologies from Teradata Aster and Aprimo, a Teradata company, for better marketing via event-based Marketing, GoldenPath Analytics, and Attribution/Digital Marketing Optimization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. 2
1 /// Rapid response to market changes
or customer behaviors
2 /// More strategic delivery of event invitations
3 /// Increased effectiveness of triggered
communications (e.g. “welcome” and
“thank you”)
4 /// Adjust content or segmentation mid-
campaign to optimize effectiveness
than ever to respond to the fast-paced needs of
empowered customers who control the conversation
of your brand. Consider this: consumers will own
nearly 4 billion smartphones by the end of 2017,1
which the IDC predicts will drive $1 trillion in mobile
commerce that same year.2
This ability to interact, research and purchase
almost anything, anytime, anywhere has changed
expectations. It necessitates an accelerated pace of
campaign creation and implementation to nurture
ongoing relationships and have real-time dialogues.
To do that, marketers are getting more agile.
They are identifying and defining steps in quick
succession to make the next moves predictable.
They are being transparent and sharing information
and data across the enterprise to ensure that
nothing gets left out or left behind that could have
adverse effects later. And they are moving fast.
THE NEW ERA IN
MARKETING
REQUIRES GREATER
AGILITY This overview will reveal some of the latest
foundational tools that enable marketers to
be more agile in response to customer
behaviors and market realities.
With these new tools, marketers gain
enhanced agility in managing campaigns,
including capabilities such as:
1 - Ben Evans, “Mobile, context,
and discovery,” February, 2014
2 - IDC, November, 2012
4. 4
The speed at which you can get your message in front of your
customers and the agility in your response to their needs are critical
to the successful marketer. If you can’t keep up, your competition will
be glad to step in.
Campaign management technology provides a valuable answer to
this need for speed. Ideally, the solution will be integrated across
the enterprise with other components of the marketing solution and
provide marketers with access to huge volumes of customer data
from wherever it resides. This enables you to focus on segmenting
the list and executing campaigns.
The best solutions enable you connect to one or multiple data
sources, eliminating data silos and enabling you to create a single
view of the customer. Once connected, you decide the access level
that best meets your segmentation need (e.g., household, individual,
product) and can switch between them within a segmentation for
quicker and more efficient targeting efforts. That means less time
spent on back-end processes—importing data, running segmentation
and counts, or re-uploading data back to an email delivery service—
and faster response to marketing needs. And of course, it must scale
with your organizational needs and requirements.
A COMPLETE VIEW OF YOUR
CUSTOMER
BE
FASTER
89%
of customers will buy
from your competition
after a bad experience3
4
3 - RightNow Customer Experience Impact Report, 2011
5. The American Red Cross is an international non-profit organization
that relies on volunteers for both time and financial donations. When
disaster strikes, they need action and to be able to communicate
quickly to get resources where they will do the most good. For
too long their siloed information was a drag on their response
capabilities. When the organization made the move to a more
modern system, their new integrated marketing platform eliminated
silos. Now they can build a campaign from concept to execution in
less than 5 hours and reach millions of volunteers. The result is sure
to save lives.
READY
WHEN NEEDED
The digital era has accelerated and shortened the reaction time that
customers expect every time they interact with you. Not only do
marketers have to continually improve the relevance and timeliness of
their messages to enhance the customer experience, they also have
to respond to corporate directives and fend off competitors. The
agile marketer needs a tool that provides the information required to
present the right offers and messages based on customer behavior
and response – and do it fast.
GET
INFORMATION
5 hrs
Saved
Lives
millions of
volunteers
6. 6
Creating the best possible customer experience means keeping your
message fresh in the customer’s mind regardless of channel. You
need the ability to respond in hours, if not right now. And you need
to do it within your processes.
INCREASE
PERFORMANCE
6
7. To begin agile marketing, you’ll need:
A single platform for easy usability everywhere it’s needed.
Easy access to customer information, whether in-house or
third party, and wherever or whatever the database.
Ability to change customer segmentation criteria for the
customer information source on-the-fly to match market needs.
AGILE MARKETING
CHECKLIST
A SINGLE, SCALABLE
MARKETING PLATFORM
Your campaign management solution should be integrated and
scalable, enabling you to deliver multiple campaigns and scale as
your organization requires. When customization is required, it should
be open and flexible. This ensures solution usability and adoption
across the enterprise, as well as consistency in reporting and tracking,
with the flexibility to match the organization’s unique requirements.
1
2
3
8. 8
The solution you choose
should support your choice
of marketing databases:
native, third party
databases, or a combination
of both. The solution
should enable marketers
to seamlessly connect
to, manage and segment
across all your customer
data, simultaneously.
And naturally, it should
work with other marketing
programs across your
organization to create a
single view.
To take advantage of this
valuable customer data,
marketing solutions should
be able to access and
segment against one or
more external marketing
databases. Ideally, the task
of moving data should be
eliminated. This enables
faster campaign execution
with less preparation or lag
caused by data availability.
This also reduces the
burden on IT.
The ability to add lists
on-the-fly should also be
considered. For instance,
you might want to add
new prospects or recently
acquired customers into
a segmentation of an
ongoing campaign. Tools
should enable this addition
while including the ability
to exclude fraudulent
individual IDs, recent “do
not solicits,” or any variety
of variables, including
ZIP code.
From Internal and External
Marketing Data to a Single
Holistic Source
EASY ACCESS TO CUSTOMER DATA
WHEREVER IT
RESIDES
10. 10
What are best practices? The answer is always “test” because
customers and their expectations are continuously evolving, as is our
understanding of their motivations.
Marketing is all about crafting the right message and offer for the right
customer. This involves filtering your database to find the customers
and segmenting your audience by the criteria you believe will be most
responsive.
One key to being agile is the ability to work in smaller defined pieces
and execute shorter interactions. By testing messaging with a variety
of segmentations, marketers can pinpoint what resonates with
different personas. Armed with this information, they can make smart
decisions about the communications going forward for that audience
member and others who fall into a similar profile.
RELEVANT AND REAL-TIME
Your customers want a relevant and compelling experience. In fact,
61 percent of smartphone owners say they have a better opinion of
brands when they offer a good mobile experience.4
CHANGING CUSTOMER SEGMENTATION CRITERIA
Changing segmentation criteria is among the more common tasks
facing digital marketers as they continually adjust their message
offerings. Marketers may also need to append additional information
to a specific segmentation. Ideally, the marketing solution will enable
marketers to move between selection contexts without having to
move data or create a new segmentation. The result is the ability to
deliver the right message with significant time savings.
TESTING
1,2,3
SMARTSEGMENTATION
PROCESS
10
4 - Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized Opportunity,
MarketingProfs, Catherine Dickinson: http://www.marketingprofs.com/charts/2013/9936/
saving-time-and-money-are-key-drivers-of-shopping-via-mobile#ixzz31oKHMitR
11. In the marketing space, customer interactions are key. And they
require an almost immediate response. The conversation timeline has
shrunk from weeks to days—or even seconds, honestly. Marketers
who delay in getting back to a customer risk the conversation ending
entirely. Or worse, that customer moving to a more nimble and
attentive competitor.
Successful agile marketers have the ability to respond with the
speed marketing demands. By providing rapid access to target
data, customer segmentation and campaign execution can happen
in a fraction of the time when compared to the use of conventional
tools. The goal of “right person, right message, right time,” is the
expectation today.
Digital marketing has introduced an era where your customers crave
relevant connections and seek out relationships that can be nurtured
and developed. Make sure you have the agility to keep up—and give
your customers what they want.
To learn what tools you need to have for a complete view of the
customer, check out “Tools You Need to Drive Revenue and
Build Relationships.”
THE NEXT
MOVE