The document is a presentation about the AKSESS Version 4 marketing platform. It discusses how AKSESS4 allows for integrated, multi-channel marketing campaigns that can be built, managed, executed and measured through a single system. It provides an overview of the key features of AKSESS4, including campaign management, reporting, fulfillment, and sales tools. The presentation emphasizes that AKSESS4 gives users real-time visibility into marketing performance across channels.

2. Do You Know
Your Audience’s
Passion?

3. A Road Map Forward:
AKSESS Version 4 and beyond
Wednesday, September 26th 2012
Presented by:
John P. Foley Jr
Multi-Channel Marketing “Know it all!”

4. Presentation Overview
 It’s Time for a Multi-Channel Approach
 AKSESS4: An Overview
 Real-Time Reporting and Analysis

5. It’s Time for a
Multi-Channel Approach!

6. It’s a Multi-Device & Channel World

7. The Right Channel, The Right Time
Reach Your Target
Audience Through
the Right Channel

8. More Than Just Print!
We Can:
Build, manage, execute & measure
multi-channel marketing solutions – for you!

9. Do your marketing efforts look like this today?
March Seminar
Print
Direct Mail Invitation
PURL
/ Response Page

10. If so, we can turn them into this!
March Seminar
Measuring Response Rates
Email SMS / Text Print
Direct Mail
Invitation Email Invitation Text
Invitation
PURL
Reply Text
PURL
Call Center
Email vs. Text vs. Print
/ Response Page / Response Page
- Week Follow-Up - Measuring Subject Lines
22% You’re Invited!
Reminder Direct
Reminder Email Reminder Text
Mailer 6% Win a FREE gift!
47% Check out our March Seminar
PURL PURL
Reply Text Call Center
/ Response Page / Response Page
25% Are you interested in attending?

11. The AKSESS Marketing Platform Can…
• Increase your Response Rates
• Generate Leads for Your Business
• Help you Close More Sales!
• Let’s show you how we do this…

12. AKSESS4:
An Overview

13. Enterprise Marketing Management
• With an Enterprise Marketing
Management approach, you have a
solutions provider from end-to-end.
1. Planning 2. Design & 3. Targeted 4. Measurement
& Budgeting Production Customers of Results

14. AKSESS4: Integrated, Unified Solution

15. AKSESS4 : What It Provides
 One-to-one marketing
 Lead acquisition tools
 Campaign and Response Management
 Online ordering
 E-Mail marketing
 Measurement across the whole campaign

16. Marketing Overview
• Campaign Management
 Personalized URLs
 1 to 1 Marketing
 Measurement
 Marketing Automation

17. Easy Campaign Building

18. Landing Pages: Easy Editing and
Personalization

19. Multi-Channel Campaigns
- Build
- Manage
- Execute
- Measure

20. Pick Your Audience: Choose your target audience.
Pick A Channel: Choose which channel would be the most effective way to contact your audience.
Repeat: Repeat the
cycle for more effect.
Pick A Media: Choose which media to contact your audience.
Response Channel: Give your audience a way to respond.
Measure: Marketing
Reports & Dashboards
automatically generated.
Lead Database:
All responses collect in one database.
Real Time, Centralized, Online, Qualified.
Sales Lead Response
Reports Distribution Fulfillment: Kitting,
Email, Electronic, VDP,
Copyright © 2009 interlinkONE . All Rights Reserved. POD, Mail, ect.

21. SALES and LEAD ROUTING WORKFLOW: The Director of Marketing’s Viewpoint
Source
Data
New
Query Accudata Other Leads
Channel
Activitie
s or
Mailer Email Print Ad Call Center
s
Response Database
Sales Rep LEAD TO REP
Fulfillment Order:
Static – VDP – Electronic - Campaign Admin
Kit
•Measure Response
Rates
Orders
Available •Measure Lead Value
•View Sales Lead Activity
•Track Order Activity
PROSPECT Process
•Extract Targeted Leads
Orders
Copyright © 2009 interlinkONE . All Rights Reserved.

22. Campaign Layout Example

23. Real-Time Reporting

24. Online Ordering Portals
 Online Order Fulfillment
 Literature Fulfillment
 Premium Fulfillment
 E-Commerce
 E-Fulfillment
 Digital Asset Ordering

25. B2B and B2C Storefronts

26. Ordering : On the Fly
Customizations / VDP

27. Ordering: Real-Time Proofs

28. Warehouse Management
 Warehouse Management
 Pick Ticket Processing
 Inventory Control
 Receiving
 Shipping
 Order Tracking

29. Real-Time Inventory Reports

30. Real-Time: Orders Shipped Report

31. Web-to-Print and Personalization
• Web to Print
• Variable Data Print
• Variable Print Store Fronts
• E-Commerce
• Personalization

32. Personalized URL Creation

33. CRM/Sales
• Lead Management
• List Management
• Task Management
• Opportunity Management
• Contact Notes

34. Act On Your Leads in Real-Time

35. CRM/Task Management

36. Online Project Manager
• Project Management
• Team Collaboration
• Team Management
• Task Escalation
• Document Management

37. Your
Full Marketing Services Provider!

38. Real-Time
Reporting and Analysis

39. How Our Real-Time Reports Help You
• Get instant visibility into what’s happening…
from wherever you are, whenever you want to!
• Glean valuable insights on how to improve your
sales and marketing efforts.
• Let’s look at some reporting samples.

40. Marketing Fulfillment Sales
Direct Mailer 25% 55 Inquiries
Email Blast 45%
Collateral Sent 10% 32 Demos
Website Hits 20%
Fulfillment packages sent to 10
Track the success of each Proposals
respondents
effort of the campaign 90 Coffee Cards Ordered 7
•Who is responding? 75 Shipped Sales!
What are they responding 90 White papers
View how each lead is
to?
progressing in the sales funnel.
Projects
Orders
Print
Measure the success of your
campaign within projects
Mailer 1: 22% •15 hours spent on
30 Case Studies Mailer 3: 38% campaign
10 Company Booklets Mailer 2: 40% •Completed two days after
5 Coffee Mugs targeted date
By printing out more than one ROI nearing 100%
Track what Sales Reps are type of mailer, you can track
ordering. How many orders which mailer had greater
were placed? success.

41. What did people respond to?

42. What groups responded?

43. Landing Page Responses
Who visited the page?
Who responded?
Who did not?

44. Who is Responding to Your
Campaigns?

45. Email Marketing Reports

46. Cost per Lead

47. Sales Pipeline

48. Order Reports

49. Easily Check on Order Status/Performance

50. It’s Time:
Integrate Your
Marketing
Efforts Today!

51. Final Thoughts
• One Integrated System
• Real Time Visibility
• “A Step Ahead” Technology
• Ready for Mobile and Beyond

52. Q&A
Customers Deserve
For more information or to schedule a one-
on-one meeting call your Great Lakes
account executive at 216-634-5120 or email
rfirst@gll.com