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The Marketing Potential of New Technologies.

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In a world where new tech gadgets appear faster than zits on a teenager's face, there is a slight switch in where the power lies. Geeks are now essential assets to creative strategies. Oculus Rift, Kinect cameras, Google glasses and augmented reality are all powerful marketing tools, some still lurking in the shadows of the unknown, waiting for their marketing destiny to be fulfilled. For any further information, please contact Jonathan Nyst: j.nyst@bigbadwolf.be

Published in: Marketing, Technology, Business
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The Marketing Potential of New Technologies.

  1. 1. INTRODUCTION New technology marketing: power to the geeks? In a world where new tech gadgets appear faster than zits on a teenager's face, there is a slight switch in where the power lies. Geeks are now essential assets to creative strategies. Oculus Rift, Kinect cameras, Google glasses and augmented reality are all powerful marketing tools, some still lurking in the shadows of the unknown, waiting for their marketing destiny to be fulfilled.
  2. 2. ABOUT ME Digital strategist at Big Bad Wolf Working experiences in EU lobbying and digital marketing Master degrees in both International Relations and Marketing First NES in 1989. First PC in 1997. First iPhone in 2007. Android ever since. bigbadwolf.be
  3. 3. ABOUT ME Get in touch Jonathan Nyst on LinkedIn – be.linkedin.com/in/jonathannyst/ BaboonSlayer on Twitter – https://twitter.com/BaboonSlayer Personal blog (under renovation) – http://www.jonathan-nyst.com bigbadwolf.be
  4. 4. ABOUT ME Ask a question Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  5. 5. HAVE YOUR HEARD OF Are you geeks? Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  6. 6. HAVE YOUR HEARD OF OCULUS RIFT Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  7. 7. HAVE YOUR HEARD OF MYO Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  8. 8. HAVE YOUR HEARD OF 3D SENSOR CAMERA Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  9. 9. NEW TECH PERCEPTION Geeks or early adopters? Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  10. 10. NEW TECH PERCEPTION GEEK Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  11. 11. NEW TECH PERCEPTION NERD Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  12. 12. THE KINECT PRECEDENT 3D cameras are cool. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  13. 13. THE KINECT PRECEDENT NUI Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  14. 14. THE KINECT PRECEDENT The rise of ‘natural’ controls Natural user interface, released November 2010 Originally developed for the video game industry Software quickly ‘hacked’ and used for marketing purposes Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  15. 15. THE KINECT PRECEDENT SMART FITTING Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  16. 16. THE KINECT PRECEDENT SERIOUS GAMING Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  17. 17. THE KINECT PRECEDENT VIRTUAL SHOPPING Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  18. 18. THE KINECT PRECEDENT NORDSTROM Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  19. 19. THE KINECT PRECEDENT Business influence Increase brand awareness Increase revenues Improvement of B2C interactions Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  20. 20. NEXT GEN 3D CAMERA Expectations. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  21. 21. NEXT GEN 3D CAMERA HD Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  22. 22. NEXT GEN 3D CAMERA FACE RECOGNITION Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  23. 23. NEXT GEN 3D CAMERA EMOTION DETECTION Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  24. 24. NEXT GEN 3D CAMERA ATTENTION SPAN TRACKING I DON’T HAVE A SHORT ATTENTION SPAN, I JUST… OH LOOK A KITTY! Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  25. 25. NEXT GEN 3D CAMERA Hyper targeted advertising Face recognition Emotion detection Attention span tracking Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  26. 26. THE OCULUS HYPE A dive into virtual reality. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  27. 27. THE OCULUS HYPE OCULUS RIFT Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  28. 28. THE OCULUS HYPE Virtual reality immersion Natural user interface, developer version released 2013 Originally developed for the video game industry Marketing purposes comparable to 3D cameras Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  29. 29. THE OCULUS HYPE TOURISM Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  30. 30. THE OCULUS HYPE HTTP://OCULUSSTREETVIEW.EU.PN/ Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  31. 31. THE OCULUS HYPE CAR DEMO Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  32. 32. THE OCULUS HYPE SERIOUS GAMING Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  33. 33. THE OCULUS HYPE Business influence Deepen user’s experience Increase brand awareness Increase brand revenues Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  34. 34. THE OCULUS HYPE 3D RELIANT Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  35. 35. THE OCULUS HYPE STEREOSCOPY Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  36. 36. THE OCULUS HYPE DEVICE RELIANT Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  37. 37. NEW TECHNOLOGY MARKETING It’s all about the synergies. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  38. 38. NEW TECHNOLOGY MARKETING Geeks + strategists Geeks are early adopters. They are aware of the upcoming new technologies and usually the first ones to get excited about their potential. Strategists make use of their marketing features. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  39. 39. NEW TECHNOLOGY MARKETING Gesture control + eye tracking It’s not necessarily about the 3D cameras or the Oculus. It is about how interface controls are evolving. It’s up to the digital agencies to make sure consumers are able to actually interact with brands and their advertisings in the most engaging ways possible. Gesture control and eye tracking will become standards, no matter the devices. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  40. 40. NEW TECHNOLOGY MARKETING Data tracking + personalized ads New technologies allow even more data tracking. You can monitor how much time was spent looking at either the product, or the message. You can adapt the message of your ad to the customer by determining its gender and check their reaction to it. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  41. 41. NEW TECH AGENCY What does it take? Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  42. 42. NEW TECH AGENCY Synergizing profiles + R&D oriented Audiovisual specialists + app developers + graphic designers + openminded strategists + … A research & development mindset Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be
  43. 43. CONCLUSION Questions. Want to ask me something? Tweet it with #jnystDMF bigbadwolf.be

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