For B2B marketers, great stories can mean the difference between marketing content that audiences love and content that fails to deliver results. It takes real storytelling skill to rise above the noise and grab the attention of busy audiences.
These slides were presented by Ardath Albee, from Marketing Interactions, and Nick Edouard, from LookBookHQ, during a free 30 minute online workshop on 11th June 2013 designed to sharpen B2B marketers' storytelling skills.
The slides cover:
1. Why storytelling matters to B2B marketers
2. How to get round the big 3 storytelling obstacles that even the pros face
3. 4 real-world examples of B2B storytelling that drove amazing business results
4. The 8 key storytelling success factors