Innovation Director, Johannes, explores the latest features of Sitecore 9 and how they will help brands tackle GDPR.

1. What´s new in
Sitecore Experience
Cloud™
Presented by: Johannes Zijlstra
Innovation Director, Sagittarius Agency

2. 2

3. 3
Secure by default

4. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Secure at rest, and in motion…
GDPR and PII compliance starts
with a secure platform.

5. 5
xConnect

6. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
xConnect
OData-standard interoperability between
Sitecore and other 3rd party systems
Introducing xConnect for Experience Platform
Enable true omni-channel
collection at scale
• Website visits
• Fitness devices
• In-store visits
Cloud First
• 100% feature parity between cloud and on-premise
• Beacons
• Call centres
• IOT
• 3rd party data

7. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
xConnect— Collect everything for exceptional outcomes
Any and all
customer data
Any and all
interactions
Any and all
outcomes
Comprehensive data delivers deep insights that result in amazing experiences

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Marketing Automation

9. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Omni-channel marketing
automation for Experience Platform
New Marketing Automation UX and capabilities
• Purpose-built for marketers
• Drag-and-drop UI
• Integrate Email and Forms as part of
marketing automation
• Automation has been built for:
- Email marketing at scale
- Experience Commerce
Marketing automation and email at scale (XP)

10. 10
Forms
10

11. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Collect data of the highest
quality at the right time and
in the right context
• Building custom forms to help your prospect
become a customer
• Designed for marketers, forms enables easy
drag and drop of fields onto the canvas to
design for sites and devices
• Forms that are reusable and re-skinnable
becoming available across sites and devices
Sitecore Forms

12. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Sitecore Forms now supports multipage forms

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Federated Authentication

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Federated Authentication
• Plug-and-play authentication providers
using configuration.
• Decoupling authentication from project
responsibilities. “Bring your own auth.”
Security and privacy for customer data
• Encryption at-rest and in-motion
• Support for personally identifiable information
(PII) compliance
Federated authentication, encryption & PII

15. Migration tools

16. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
MigrationTool
More efficient way of moving from older
versions to newest version of platform:
Through Express Migration 3.0
• Support for 6.6, 7.2, 7.5, 8.0 à 9.0 GA
• Support forWFFM
• Quality improvements
ConversionTool
• xDB migration
Streamlining migrations and upgrades

17. 17
CRM connectors

18. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
xConnect empowers new CRM connectors
Bring in CRM data to xDB for use
with Sitecore Machine Learning
Bi-directional data transfer to
and from leading CRM systems
Support for Microsoft
Dynamics CRM
Support for Salesforce CRM
Add latest Digital Experience
data into the CRM from xDB
Personalize based on interactions
that occur in the CRM

19. Headless Sitecore

20. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
9.0 headless innovation
Sitecore Content Repository
Sitecore Services Client
(SSC) API
SXA DATA
MODELLING
Angular, React
packages
SPA, PWA, Native
Sitecore Personalization Engine
Sitecore Experience Accelerator (SXA)
JSON rendering
Sitecore JavaScript Services
Sitecore Presentation Layer
SITECORE JSS
SITECORE CONTENT
API (REST/ODATA)
HTML rendering
HTML rendering

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Deployment options

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Sitecore deployment options
Complete Flexibility & Choice
Implementation
delivered by
Customer or Partner
Windows Server
SQL Server
Sitecore
On Premise
Sitecore on
IaaS
Azure, AWS, Google, Rackspace
Customer Purchase their
choice of Cloud
Implementation delivered by
Customer or Partner
Sitecore Cloud
PaaS
Microsoft Azure
Customer Purchase Azure
through MSFT EA
Implementation delivered by
Customer, Sitecore or
Sitecore Partner
Purchase Azure via Sitecore EA or
Solution Partner EA
Sitecore Managed Cloud
Standard and Premium
Microsoft Azure
Implementation delivered by
Customer, Sitecore or Sitecore Partner

23. 23
Cortex and machine learning

24. Sitecore Cortex
© 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
At a glance
Cortex Engine is aWindows service composed of a
series of specialized machine learning processing
pipelines.
Scales by enabling varying number of configurations.
Customers can configure the service based on their
performance requirements.

25. 25
Summary

26. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Significant steps to unlock more value
UPGRADE
Migrate to Sitecore
Experience Cloud
New tools make it easier
6 & 7 are out of
mainstream support
8.x customers get better email,
marketing automation, Forms,
secure by default
INTEGRATION
xConnect
Integrate with anything
that adds value
SFDC, Dynamics CRM
Connectors included with 9
9 and xConnect bring
machine learning to life
FRONT END
JSS front-end projects
JSS APIs open up platform
Only available with 9
on subscription
Headless, mobile web
progressive apps are easy, fast

27. Demo

28. 28© Copyright 2018 Sitecore
Sitecore andGDPR

29. 29© Copyright 2018 Sitecore
GDPR – A reminder
• …more control over their personally identifiable
information (PII) – access, transfer, delete.
• …have their personal data kept safe.
• …complain if data is mishandled or misused.
• …know if their data has been hacked.
• …‘be forgotten’.
• …object to their data being used.
General Data Protection Regulation
Consumers have a right to…

30. 30© Copyright 2018 Sitecore
GDPR –
Corporate
responsibilities
Companies have a responsibility to…
• …obtain specific consent to use of consumer’s data.
• …provide full details of how the personal data will be
handled including how long it will be held for.
• …demonstrate compliance with the principles.
• …maintain written records of all data handling activities.
• …appoint a Data Protection Officer (DPO) where the core
activities of the business requires regular monitoring of
personal data on a large scale.
• …report any data breaches to the ICO within
72 hours unless the data is encrypted.

31. 31© Copyright 2018 Sitecore
ICO Guidance: 12 Steps toTake Now

32. 32© Copyright 2018 Sitecore
This is basic functionality for Sitecore and yet the
creation and management of content remains a
significant time and cost barrier for many
companies today. In addition Sitecore will audit
and version the creation of content to reinforce
your compliance options.
Breaking it down
You should review your current privacy notices and put a plan
in place for making any necessary changes in time for GDPR
implementation.
Communication privacy information
3

33. 33© Copyright 2018 Sitecore
Rights and Consent
You should check your procedures to ensure they cover all the rights
individuals have, including how you would delete personal date or
provide data electronically and in a commonly used format.
Individuals’ rights
4
You should review how you seek, record and manage consent and
whether you need to make any changes. Refresh existing consents
now if they don’t meet the GDPR standard.
Consent
7
The right to be informed
Article 12, Article 13, Article 4 (11)
Sitecore recommends capturing and storing your end customer’s
affirmative action in the Sitecore® Experience Database™ (xDB).
This action can be stored as a facet on the end customer’s contact
record in xDB.
The right of access
Article 15
Sitecore xConnect™ provides an API “GetContactAsync” that
allows you to retrieve a full contact profile for your end customer.
The right to rectification
Article 16
Use Sitecore Forms to build a preferences form which displays and
allows end customers to edit their PII profile data, making it easier
for you to maintain accurate data you choose to store in xDB.

34. 34© Copyright 2018 Sitecore
Rights and Consent
You should check your procedures to ensure they cover all the rights
individuals have, including how you would delete personal date or
provide data electronically and in a commonly used format.
Individuals’ rights
4
You should review how you seek, record and manage consent and
whether you need to make any changes. Refresh existing consents
now if they don’t meet the GDPR standard.
Consent
7
The right to erasure
Article 17
Sitecore provides the Sitecore xConnect feature
“ExecuteRightToBeForgotten.”This feature irreversibly anonymizes
the individual’s data so that the data is no longer identifiable.
The right to restrict processing
Article 18
Sitecore recommends storing preferences in xDB and building your
application in a way that respects those preferences.
The right to data portability
Article 20
Use Sitecore Forms to build a preferences form which displays and
allows end customers to edit their PII profile data, making it easier
for you to maintain accurate data you choose to store in xDB.

35. 35© Copyright 2018 Sitecore
Rights and Consent
You should check your procedures to ensure they cover all the rights
individuals have, including how you would delete personal date or
provide data electronically and in a commonly used format.
Individuals’ rights
4
You should review how you seek, record and manage consent and
whether you need to make any changes. Refresh existing consents
now if they don’t meet the GDPR standard.
Consent
7
The right to object
Article 21
Sitecore Forms allows you to quickly build contact forms that
allow customers to express preferences and interact with current
preference settings.The form can also kick off workflow or
automation processes which can be integrated into your
business’s compliance team.
Rights in relation to automated
decision making and profiling
Article 22
Sitecore and industry best practices can recommend steps for
being transparent in your privacy statements and consent
language, and Sitecore products can help you track and store
information.The decision remains yours to make.

36. 36© Copyright 2018 Sitecore
Data protection
by design
You should familiarize yourself now with the ICO’s code of practice
on Privacy Impact Assessments as well as the latest guidance from
the Article 29Working Party, and work out how and when to
implement them in your organization.
Data Protection by Design and Data Protection
Impact Assessments
10 Sitecore 9 is secure by default.
All data is encrypted at rest
and in motion.
GDPR and PII compliance starts
with a secure platform.

37. 37© Copyright 2018 Sitecore
Session Conclusion
Do we understand the
impact of GDPR and
know what PII is?
Do we understand what
Sitecore 9 provides for GDPR
compliance and, importantly,
what it doesn’t?
Do we think that upgrading
to Sitecore 9 is something
that would help?

38. @SagittariusMktg

39. @SagittariusMktg

40. @SagittariusMktg

41. @SagittariusMktg
questions?

42. @SagittariusMktg
Q&A.
Paul Stephen
Agency CEO
Johannes Zijlstra
Innovation Director