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@SagittariusMktg
09:30 - Delegate Arrival
09:55 - Travolution Intro
10:10 - Microsoft
10:40 - Sitecore
11:10 - Break
11:30...
Microsoft Data & AI
In Travel
Phil Harvey
Cloud Solution Architect for Data & AI
One Commercial Partner UK
Today…
Data is important
Microsoft’s approach to AI
Case studies
Data is important
For everyone
THEREISALOTOFDATA
CLOUD
MOBILE
INTERNET CONNECTED
DIGITAL
ANALOG
1985 1990 1995 2000 2005 2010 2015 2020
30 years
Why is t...
DATAISIMPORTANT
Data gives us new
ways of knowing and
new things to know.
Data makes software
smarter through AI. It
is ho...
AIOPPORTUNITY
“$2.5tr Potential contribution to the global economy in Europe by 2030 from AI”
- PwC analysis
“Natural lang...
$1.38bn
SOURCE: Tractica
https://aka.ms/aiplaybook
World wide revenue generated from AI in 2016
$89.8bnAI Market opportuni...
Microsoft’s approach
Artificial Intelligence
DIGITALTRANSFORMATION
LEADERSHIP • “Our goal is to democratise AI to
empower every person and every
organisation to achieve more.
• “The core cu...
DIGITALFEEDBACKLOOP
Descriptive
Diagnostic
Predictive
PrescriptiveDATA&AIPRACTICES
1951 2010 The FutureNow
Analytics
Modern Data Work
AI Data ...
Amplifying human
ingenuity
with intelligent
technology
Reasoning
Learn and form conclusion with imperfect data
Understandi...
ADVANCEMENTS
5.1%
Switchboard speech
recognition test
96%
RESNET vision test
152 layers
88.493%
SQuAD reading
comprehensio...
WECAN,BUTSHOULDWE?
Collaboration
Innovation
Education
Distorted View
Ethical Concerns
Change
AIPRINCIPLES
http://microsoft.ai
Fairness Reliability &
Safety
Privacy &
Security
Transparency
Accountability
Download: ht...
MICROSOFTAI
OFFICE365 Office
Advanced Threat Protection
AI to keep you safe
… and many more
Outlook
MyAnalytics
AI to understand
how y...
CONTIKI
https://customers.microsoft.com/en-us/story/contiki-hospitality-travel-office-365
Since 1962, travel company Conti...
… and many more
Dynamics
AI Insights
AI to discover
predictive &
actionable insights
Power Platform
AI Insights
PowerApps
...
Popular frameworks
To build advanced deep learning solutions
TensorFlow KerasPytorch Onnx
Sophisticated pretrained models
...
Case studies
Let’s have a look at AI in action
AIFORGOOD
Ethical AI
Customer Experience
Improved with AI
ENGAGEYOURCUSTOMERS
ENGAGE
throughout the path
to purchase
BRIDGE
physical and digital
experiences
PREDICT
what customers ...
▪ 85,000 items with 5,000 new ones added each week
▪ Microsoft Azure SQL Database to store relational customer data.
▪ Azu...
CASESTUDY Uber is using driver selfies to enhance security,
powered by Microsoft Cognitive Services
Professional
Services
...
AIRLINES
Deliver powerful
new experiences to
customers
Solve age old
customer issues
with data and AI
Lost Luggage
Staff c...
Optimisation
Efficiency through AI
OPTIMISEOPERATIONS
MODERNISE
for a responsive
supply chain
STREAMLINE
business processes,
commerce and
supply chain
PREDIC...
CASESTUDY
• Customer need
Carnival cruise line struggled to accurately
predict water usage onboard ships, leading to
costl...
Challenge
• Help aviation customers
minimize the cost and
disruption of
maintenance activities
• Help customers better
man...
Data & AI at the heart
Of Digital Transformation
DIGITALFEEDBACKLOOP
© Copyright Microsoft Corporation. All rights reserved.
Customer Engagement Reimagined - AI and ML Solution
Customer Engagement Reimagined - AI and ML Solution
Customer Engagement Reimagined - AI and ML Solution
Customer Engagement Reimagined - AI and ML Solution
Customer Engagement Reimagined - AI and ML Solution
Customer Engagement Reimagined - AI and ML Solution
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Customer Engagement Reimagined - AI and ML Solution

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Cloud Solutions Architect, Phil Harvey from Microsoft presented the AI and ML solution in travel.

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Customer Engagement Reimagined - AI and ML Solution

  1. 1. @SagittariusMktg 09:30 - Delegate Arrival 09:55 - Travolution Intro 10:10 - Microsoft 10:40 - Sitecore 11:10 - Break 11:30 - Sagittarius 12:00 - Q&A 12:20 - Event Close and Lunch agenda.
  2. 2. Microsoft Data & AI In Travel Phil Harvey Cloud Solution Architect for Data & AI One Commercial Partner UK
  3. 3. Today… Data is important Microsoft’s approach to AI Case studies
  4. 4. Data is important For everyone
  5. 5. THEREISALOTOFDATA CLOUD MOBILE INTERNET CONNECTED DIGITAL ANALOG 1985 1990 1995 2000 2005 2010 2015 2020 30 years Why is this important?
  6. 6. DATAISIMPORTANT Data gives us new ways of knowing and new things to know. Data makes software smarter through AI. It is how machines know.
  7. 7. AIOPPORTUNITY “$2.5tr Potential contribution to the global economy in Europe by 2030 from AI” - PwC analysis “Natural language processing among technology segment are expected to dominate the market” - Stratistics MRC “According to ‘Research and Markets’, the global chat bot market is set to reach $1.2B by 2025.” ~ CognitionX News letter. $1.2tr Estimated additional revenue/shifting revenue driven by AI in three years “40% boost in labour productivity in developed nations by 2035 through AI potential” ~ Accenture “38% Boost in rates of profitability in developed nations by 2034 through AI potential.” ~ Accenture It is a huge opportunity now!
  8. 8. $1.38bn SOURCE: Tractica https://aka.ms/aiplaybook World wide revenue generated from AI in 2016 $89.8bnAI Market opportunity by 2025 AIOPPORTUNITY
  9. 9. Microsoft’s approach Artificial Intelligence
  10. 10. DIGITALTRANSFORMATION
  11. 11. LEADERSHIP • “Our goal is to democratise AI to empower every person and every organisation to achieve more. • “The core currency of any business going forward will be the ability to convert their data into AI that drives competitive advantage” • “Every developer can be an AI developer, and every company can become an AI company”
  12. 12. DIGITALFEEDBACKLOOP
  13. 13. Descriptive Diagnostic Predictive PrescriptiveDATA&AIPRACTICES 1951 2010 The FutureNow Analytics Modern Data Work AI Data Work Data Science & AA Internet of Things BIG DATA Past Theory OpportunityOperation Permission Data Work
  14. 14. Amplifying human ingenuity with intelligent technology Reasoning Learn and form conclusion with imperfect data Understanding Interpret meaning of data including text, voice & images Interacting Interact with people in natural ways
  15. 15. ADVANCEMENTS 5.1% Switchboard speech recognition test 96% RESNET vision test 152 layers 88.493% SQuAD reading comprehension test 69.9% MT research system Object recognition Human parity 2016 Machine reading comprehension Human parity Jan 2018 Speech recognition Human parity 2017 Machine translation Human parity March 2018 Microsoft AI
  16. 16. WECAN,BUTSHOULDWE? Collaboration Innovation Education Distorted View Ethical Concerns Change
  17. 17. AIPRINCIPLES http://microsoft.ai Fairness Reliability & Safety Privacy & Security Transparency Accountability Download: http://aka.ms/futurecomputed
  18. 18. MICROSOFTAI
  19. 19. OFFICE365 Office Advanced Threat Protection AI to keep you safe … and many more Outlook MyAnalytics AI to understand how you work PowerPoint Design Ideas AI for better slide design Word Alt Text for Accessibility
  20. 20. CONTIKI https://customers.microsoft.com/en-us/story/contiki-hospitality-travel-office-365 Since 1962, travel company Contiki has been fulfilling its mission of helping customers see the world with no regrets. With a global workforce and customers ages 18 to 35, Contiki knew it needed to put cloud and mobile technologies first. The company adopted Microsoft Office 365 productivity services to give its employees easy ways to collaborate among multiple groups and time zones. Employees store and share their files in OneDrive, knowing that they can access files on any device from anywhere their virtual office takes them. Delve AI-based Office 365 Delve and Microsoft Graph to offer more personal search results
  21. 21. … and many more Dynamics AI Insights AI to discover predictive & actionable insights Power Platform AI Insights PowerApps PowerBI Flow DYNAMICS365
  22. 22. Popular frameworks To build advanced deep learning solutions TensorFlow KerasPytorch Onnx Sophisticated pretrained models To simplify solution development LanguageSpeech … SearchVision Azure Databricks Machine Learning VMs Azure Machine Learning Productive services To empower data science and development teams Powerful infrastructure To accelerate deep learning On-premises Cloud Edge Flexible deployment To deploy and manage models on intelligent cloud and edge AZURE
  23. 23. Case studies Let’s have a look at AI in action
  24. 24. AIFORGOOD Ethical AI
  25. 25. Customer Experience Improved with AI
  26. 26. ENGAGEYOURCUSTOMERS ENGAGE throughout the path to purchase BRIDGE physical and digital experiences PREDICT what customers want PROFIT from optimized engagement
  27. 27. ▪ 85,000 items with 5,000 new ones added each week ▪ Microsoft Azure SQL Database to store relational customer data. ▪ Azure Cosmos DB supporting numerous microservices with low latency. ▪ Machine learning models generate real-time recommendations http://customers.microsoft.com/en-us/story/asos-retail-and-consumer-goods-azure Hyper focused on customer experience.
  28. 28. CASESTUDY Uber is using driver selfies to enhance security, powered by Microsoft Cognitive Services Professional Services Employees: 6,700 Cognitive Services Technologies Size Industry
  29. 29. AIRLINES Deliver powerful new experiences to customers Solve age old customer issues with data and AI Lost Luggage Staff collaboration to share customer service tips
  30. 30. Optimisation Efficiency through AI
  31. 31. OPTIMISEOPERATIONS MODERNISE for a responsive supply chain STREAMLINE business processes, commerce and supply chain PREDICT demand, optimize supply and assets PROTECT business, customer and employee data
  32. 32. CASESTUDY • Customer need Carnival cruise line struggled to accurately predict water usage onboard ships, leading to costly water storage or production. • Impact Advanced Analytics model optimizes onboard water storage, saving $200k per ship annually Historical and real-time data analysis enables predictive maintenance SAVING $5.2M WITH INTELLIGENT WATER UTILIZATION Advanced Analytics and AI predict water usage https://enterprise.microsoft.com/en-us/customer- story/industries/hospitality-and-transportation/carnival-cruises- testing-waters-machine-learning-cortana-intelligence-suite/
  33. 33. Challenge • Help aviation customers minimize the cost and disruption of maintenance activities • Help customers better manage fuel costs Solution • Use IoT technology to collect, aggregate, and analyze engine and other data • Provide dashboard for insights from data Benefits • Improves the efficiency of maintenance activities and fuel usage for customers • Delivers insights to the right stakeholders at the right time • Saves customers money and time “We can use data and insight in new ways to refine our customers’ operations to add more value to them and allow them to do more with less.” — Nick Farrant, Senior Vice President, Rolls-Royce Engine manufacturer delivers advanced operational intelligence to airlines
  34. 34. Data & AI at the heart Of Digital Transformation
  35. 35. DIGITALFEEDBACKLOOP
  36. 36. © Copyright Microsoft Corporation. All rights reserved.

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