Hero conf a love story

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Hero conf a love story

  1. 1. client + agency = <3 aaron levy director of ppc
  2. 2. seer.is/heromance @bigalittlea
  3. 3. we’ve got a paperclip team titanaura.deviantart.com @bigalittlea
  4. 4. @bigalittlea MAJIC MONEY MASHEEN
  5. 5. a little one sided, no? kittycat33.deviantart.com/ @bigalittlea
  6. 6. PURSUIT DATE LOVE TRUST TIMING TARGET @bigalittlea
  7. 7. why are you looking for a ppc agency? TRUST @bigalittlea
  8. 8. do your values align? TRUST @bigalittlea
  9. 9. do people search for your product? simpsons.wikia.net
  10. 10. who is your audience? TARGETS @bigalittlea
  11. 11. is it realistic?
  12. 12. what does success look like? TARGETS @bigalittlea
  13. 13. MOAR HITZ! IMPROVE RANKINGS @bigalittlea SPEND MONEY MORE CONVERSIONS SHOW FOR KEY PHRASES BETTER CTRBE NUMBER ONE IN GOOGLE DECREASE SEE PEE SEE’S
  14. 14. SALES VISIBILITY
  15. 15. 15 when do you want to kick off? TIMING @bigalittlea
  16. 16. tomorrow!
  17. 17. i'll take whatever
  18. 18. PURSUIT DATE LOVE @bigalittlea TRUST TIME TARGETS SHARE SPRAWL SPEAK
  19. 19. what are you paying us for? SHARE @bigalittlea
  20. 20. SHARE
  21. 21. answer business questions
  22. 22. keep track just in case
  23. 23. SPEAK @jaibee
  24. 24. WISDOM OF CROWDS
  25. 25. please pardon misspellings sent from a mobile device
  26. 26. check-in calendar
  27. 27. 27 what challenges face the rest of the company? SPRAWL @bigalittlea
  28. 28. what do customers ask for? simpsons.wikia.com
  29. 29. what are your growth goals? simpsons.wikia.net
  30. 30. what’s the future of the company? jrj-socrates.com
  31. 31. 31IMPROVED WORK SPRAWL EXTENDED FAMILY rugrats.wikia.com
  32. 32. PURSUIT DATE LOVE @bigalittlea TRUST TIMING TARGET SHARE SPRAWL SPEAK REVEAL REFRESH REVOLUTIONIZE
  33. 33. keep things fresh
  34. 34. “another agency called us and offered an audit. what should we do?” REVEAL @bigalittlea
  35. 35. @nick_vigg @lokiducks
  36. 36. seer.is/ppcaudits
  37. 37. what opportunities can you find? REVEAL @bigalittlea
  38. 38. “we’re giving you a new account team” REFRESH @bigalittlea
  39. 39. NO. WHY? I HATE YOU.
  40. 40. we’re shuffling things around and think we have a great fit for your account. is it okay if we shift your team? REFRESH @bigalittlea
  41. 41. set expectations with a clear plan
  42. 42. 42 what else can we do? REVOLUTIONIZE @bigalittlea
  43. 43. break out of your shell elimmc.deviantart.com/
  44. 44. 44 REVOLUTIONIZE 75% now 15% new 10% next
  45. 45. 45 REVOLUTIONIZE now
  46. 46. 46 meat and potatoes REVOLUTIONIZE
  47. 47. 47 REVOLUTIONIZE new
  48. 48. 48 new versions of the old REVOLUTIONIZE
  49. 49. 49 REVOLUTIONIZE next
  50. 50. 50 OOOOH SHINY!!! REVOLUTIONIZE
  51. 51. PURSUIT DATE LOVE @bigalittlea TRUST TIMING TARGET SHARE SPRAWL SPEAK REVEAL REFRESH REVOLUTIONIZE
  52. 52. you may just meet your dream client peanuts.wikia.com/
  53. 53. seer.is/herocareer

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