Download to read offline
![SOUTH AUSTRALIA
OVERALL CONFIDENCE APRIL 2015
Nov 13
[n=400]
Mar 14
[n=401]
May 14
[n=400]
Aug 14
[n=402]
Nov 14
[n=404]
April 15 [n= 404] 6%
4%
5%
7%
6%
4%
11%
12%
16%
20%
16%
25%
42%
37%
44%
35%
42%
27%
33%
42%
30%
31%
29%
39%
8%
5%
5%
7%
6%
5%
Extremely confident Quite confident Neutral / unable to say Quite unconfident Extremely unconfident
Most are
uncertain!](https://image.slidesharecdn.com/disruptivethinkingcopyceo-150512045837-lva1-app6891/85/CEO-Institute-Breakfast-Syndicate-25-8-320.jpg)
Uploaded bySquare Holes
CEO Institute Breakfast Syndicate 25
This document discusses disruptive thinking and innovation. It notes that most successful disruptors, like Steve Jobs and Mark Zuckerberg, focused on creating valuable products for customers rather than being distracted by competitors. The document emphasizes balancing customer needs, technology possibilities, and business requirements. It also stresses that disruptive thinking should be driven from the top of an organization and that innovation managers are becoming more common, but CEO/board support is still needed for game-changing ideas. The document provides tips on where to start with disruptive thinking, including focusing on product value and illustrating benefits to potential customers.
More Related Content
Similar to CEO Institute Breakfast Syndicate 25
CEO Institute Breakfast Syndicate 25
- 1. Jason Dunstone MD SquareHoles and Consumer Researcher
- 6. NAB Monthly BusinessSurvey April 2015
- 8. SOUTH AUSTRALIA OVERALL CONFIDENCEAPRIL 2015 Nov 13 [n=400] Mar 14 [n=401] May 14 [n=400] Aug 14 [n=402] Nov 14 [n=404] April 15 [n= 404] 6% 4% 5% 7% 6% 4% 11% 12% 16% 20% 16% 25% 42% 37% 44% 35% 42% 27% 33% 42% 30% 31% 29% 39% 8% 5% 5% 7% 6% 5% Extremely confident Quite confident Neutral / unable to say Quite unconfident Extremely unconfident Most are uncertain!
- 9. SOUTH AUSTRALIA PERSONAL FINANCIALSECURITY 12 months ago In 12 months time 7% 5% 18% 18% 49% 50% 19% 19% 8% 8% Much better Slightly better About the same Slightly worse Much worse Confidence largely comes back to certainty at home.
- 10. “Australia is ina state of flux as to its economic future - lack of political leadership” “I am satisfied with my life at present and assume this will continue next year.”
- 13. Innovate or Die Disruptor Die
- 14. Eight disruptive thinkers NickiBowersAlistair HaighAndre & JustinAnthony Kittel Eric MigicovskyMark ZuckerbergHenry FordSteve Jobs
- 15. “Trying to getback to the basics of great products, great marketing, and great distribution.” “Apple has drifted away from doing the basics really well.” “Our customers want to know who is Apple, and what is it we stand for, where do we fit in this world? And what we’re about isn’t making boxes for people to get their jobs done (although we do that well, we do that better than almost anybody in some cases). But Apple is about something more than that. Apple at the core, it’s core value, is that, we believe, that people with passion, can change the world for the better.” 1997 Steve Jobs on 'Think Different'
- 17. Creators Itch Scratchers Pattern followers Visionaries CustomerFocused Disruptivethinkers
- 18. No brand orissue is an island, it sits within a broader context
- 20.
- 21. Broader Context Aligned categories Direct‘competitors’ Brand Product Consumer: “How can you make my life better, easier …?” Consumer: “How do these products make my life better, easier …?” Red Ocean Blue Ocean
- 22. Consumer Centered innovation Disruptivethinkers design and implement with the end user in mind. Balancing the needs of people, the possibilities of technology, and the requirements for
- 23. Product Value It all startswith a valued product …
- 25. Three ways toillustrate ‘value’ 1. Cheaper – but need to maintain quality? 2. Better – but need to illustrate better? 3. Unique – but is there an unmet need?
- 27. Focus on yourproduct value and strategy. Don’t get scared or distracted by competitors! Eric Migicovsky Steve Jobs 20152015 Tim Cook 2012
- 28.
- 29.
- 32. 90%+ advocate mouthto ear
- 34. Encourage users toshare / build the story
- 35.
- 36.
- 37. Product Disruption Sales Growth Relationships Value Disruption thatmatters Advocacy hotspot Disruption hotspot Advocacy hotspot
- 38. ProductSales Relationships Value Get nowright first
- 39. Product Disruption Sales Growth Relationships Value Disruption thatmatters Advocacy hotspot Disruption hotspot Advocacy hotspot Invest in the future …
- 40. Doing something amazing!Not, lots of things mediocre.
- 41. Who owns disruptivethinking?
- 42.
- 43. There is atrend towards innovation managers, with many organisations well down this path. However, it needs to be driven from the top. Rarely does a game changing idea proceed without CEO / Board endorsement.
- 44.
- 48.
- 49.