The document discusses the different audiences of a communication. The immediate audience is the direct recipient. The primary audience includes colleagues and associates of the direct recipient who may see the communication. The secondary audience are those indirectly affected by the communication.

1. ‘Your immediate audience is the person or persons to whom your
communication is addressed. Your primary audience is that
person’s colleagues or associates, or anyone else to whom the
addressee might potentially show your communication. Your
secondary audience is anyone who will potentially be affected by
your communication.’ -
http://writing4hire.blogspot.co.uk/2010/02/immediate-primary-
and-secondary.html

2. My Immediate
Audience

‘Your immediate audience is the person or persons to whom your
communication is addressed.’

3. Neale Fraser
  Age- 51
 Did you go to any events? Yes.
 Did you watch the
Olympics/Paralympics on T.V?
Yes.
 How often do you use social
media? Not often, usually about
once a week.
 Which social networking sites
do you use? Facebook.
 How did you use social media to
get further involved in the
games? I liked the GB Facebook
page, and shared their posts. I
also regularly posted pictures
and status’s recording my
Olympic experience.
(He also volunteered as a London
Ambassador during the games.)

4. Emily Crow
 Age- 18
 Did you go to any events? Yes.
 Did you watch the
Olympics/Paralympics on T.V? Yes.
 How often do you use social media?
Everyday.
 Which social networking sites do
you use? Facebook and Twitter.
 How did you use social media to get
further involved in the games? I
liked the London 2012 page on
Facebook and followed some of the
athletes on twitter and saw what they
were thinking about their
experiences. Also tweeting my own
opinions of the events.

5. Joshua Beecham

 Age- 17
 Did you go to any events? Yes.
Track and Field Paralympics.
 Did you watch the
Olympics/Paralympics on T.V?
Yes
 How often do you use social
media? Everyday.
 Which social networking sites
do you use? Facebook.
 How did you use social media to
get further involved in the
games? Posted about certain
events and the atmosphere that
was present in the stadium

6. Katy Bailey
  Age- 17
 Did you go to any events? Yes.
 Did you watch the
Olympics/Paralympics on T.V?
Yes.
 How often do you use social
media? Everyday.
 Which social networking sites
do you use? Faceook and Twitter.
 How did you use social media to
get further involved in the
games? Facebook page, and their
twitter page, and seeing what
other people thought about it and
being able to share my own
opinion and experience of the
games

7. My Primary Audience

‘Your primary audience is that person’s colleagues or associates, or
anyone else to whom the addressee might potentially show your
communication’

8. Maisey Farrall

 Age- 17
 Did you go to any events? No.
 Did you watch the
Olympics/Paralympics on T.V?
Yes.
 How often do you use social
media? Everyday.
 Which social networking sites
do you use? Facebook and
Twitter.
 How did you use social media to
get further involved in the
games? Just supported my team
and tweeted Tom Daley

9. Hannah Baines
 Age- 17
 Did you go to any events? No.
 Did you watch the
Olympics/Paralympics on T.V?
Some of it, more Paralympics
than Olympics.
 How often do you use social
media? Everyday.
 Which social networking sites
do you use? Facebook, Twitter
and Instagram
 How did you use social media to
get further involved in the
games? I tweeted and hash-
tagged about the games when
something significant happened

10. Helena Randall

 Age- 17
 Did you go to any events? No.
 Did you watch the
Olympics/Paralympics on T.V?
Yes, all the time.
 How often do you use social
media? Very often.
 Which social networking sites
do you use? Facebook and
Twitter.
 How did you use social media to
get further involved in the
games? Followed athletes on
Twitter, BBC sport tweets etc.

11. My Secondary Audience

‘Your secondary audience is anyone who will potentially be affected by
your communication.’

12. Who would be my
secondary audience?

 I believe that my secondary audience would be
people who perhaps did not get involved at all with
social media during the games, or maybe just did not
get involved in a positive way. I believe my
documentary will affect them as it will weigh up
both the positive and negative affects of social media
in the games, and so if they did not use it in a
positive way they may feel like the minority and ‘left
out’ and may encourage them to be more active for
other popular events.