Your immediate audience is the direct recipient of your communication, your primary audience includes those who the direct recipient may share the communication with, and your secondary audience is anyone else who could potentially be impacted by the communication.

1. ‘Your immediate audience is the person or persons to whom your
communication is addressed. Your primary audience is that
person’s colleagues or associates, or anyone else to whom the
addressee might potentially show your communication. Your
secondary audience is anyone who will potentially be affected by
your communication.’ -
http://writing4hire.blogspot.co.uk/2010/02/immediate-primary-
and-secondary.html

2. My Immediate
Audience


3. Neale Fraser
  Age- 51
 Did you go to any events? Yes.
 Did you watch the
Olympics/Paralympics on T.V?
Yes.
 How often do you use social
media? Once a week.
 Which social networking sites
do you use? Facebook.
 How did you use social media to
get further involved in the
games? I liked the GB Facebook
page, and shared their posts. I
also regularly posted pictures
and status’s recording my
Olympic experience.
(he also volunteered as a London
Ambassador during the games)

4. Emily Crow

 Age-
 Did you go to any events?
 Did you watch the
Olympics/Paralympics on
T.V?
 How often do you use
social media?
 Which social networking
sites do you use?
 How did you use social
media to get further
involved in the games?

5. Katy Bailey

 Age-
 Did you go to any events?
 Did you watch the
Olympics/Paralympics on
T.V?
 How often do you use
social media?
 Which social networking
sites do you use?
 How did you use social
media to get further
involved in the games?

6. Alex Bassett

 Age-
 Did you go to any events?
 Did you watch the
Olympics/Paralympics on
T.V?
 How often do you use
social media?
 Which social networking
sits do you use?
 How did you use social
media to get further
involved in the games?

7. My Primary Audience


8. Maisey Farrall

 Age-
 Did you go to any events?
 Did you watch the
Olympics/Paralympics on
T.V?
 How often do you use
social media?
 Which social networking
sites do you use?
 How did you use social
media to get further
involved in the games?

9. Joshua Beecham

 Age-
 Did you go to any events?
 Did you watch the
Olympics/Paralympics on
T.V?
 How often do you use
social media?
 Which social networking
sites do you use?
 How did you use social
media to get further
involved in the games?

10. Hannah Baines

 Age-
 Did you go to any events?
 Did you watch the
Olympics/Paralympics on
T.V?
 How often do you use
social media?
 Which social networking
sites do you use?
 How did you use social
media to get further
involved in the games?

11. Helena Randall

 Age-
 Did you go to any events?
 Did you watch the
Olympics/Paralympics on
T.V?
 How often do you use
social media?
 Which social networking
sites do you use?
 How did you use social
media to get further
involved in the games?

12. My Secondary Audience


13. Who would be my
secondary audience?

 I believe that my secondary audience would be
people who perhaps did not get involved at all with
social media during the games, or maybe just did not
get involved in a positive way. I believe my
documentary will affect them as it will weigh up
both the positive and negative affects of social media
in the games, and so if they did not use it in a
positive way they may feel like the minority and ‘left
out’ and may encourage them to be more active for
other popular events.