This document provides an overview of social media case studies from 2020. It discusses several successful social media campaigns in India, including the #MeToo movement, Swiggy's Voice of Hunger campaign, and political campaigns like Chowkidar. It also outlines key points about boosting social media presence, including being more active, investing in ads, and having a social media strategy. The document recommends collaborating with customers, users, and management to develop effective social media solutions and provides a proposed timeline to roll out a social media strategy over three stages.