The document summarizes statistics about children and social media usage in different regions from 2011. In Europe, 38% of 9-12 year olds and 77% of 13-16 year olds accessed social networks. Facebook was dominant, with 1/3 of European youth ages 9-16 accessing it and 97% of Cypriot youth using it. In the United States, 78.7% of 12-17 year olds were active on social media. In Brazil, 42% of 5-9 year olds used social media, and 29% did so without supervision. In Australia, 22% of 5-14 year olds and 48% of 12-14 year olds used social media. In Russia,

1. Social Media & Kids
Flickr: MixedGrill
2011 Statistics
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

2. Flickr: Leo Prati
Europe
Access SNS
100%
80%
60%
40% Access SNS
20%
0% 38% of 9 – 12 yrs
9 - 12 yrs 13 - 16 yrs
77 % of 13 – 16 yrs
Have a social
network profile
Source - May, 2011
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

3. Flickr: Leo Prati
Facebook is the dominant social network
1/3 rd of the youth, 9-16 yr olds access Facebook
97% of the youth in Cypress use Facebook!
Source - May, 2011
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

4. Flickr: kriegsman
United States
78.7% of the youth,12 -17yr
are active on social media
Neilson.org, June 2011
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

5. Flickr: kriegsman
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

6. Flickr: Lara604
Brazil
42% of 5 – 9 yrs use social media
29% of them are on their own when
they use it
Source – Oct 2011
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

7. Flickr: Lara604
Adolescents use different social networks
Twitter – 44%
Facebook – 43%
Linkedin – 25%
Source – Oct 2011
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

8. Flickr: Locutis
Australia
22% of the 5-14 yr olds…
48% of 12-14 yrs olds…
are active on social media
Source, July 2011
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

9. Russia
78% of 9 – 16 yr olds use social networks.
40% of these have met their internet friends in
real life.
Flickr: Umair Mohsin
Source, June 2011
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

10. Flickr: MixedGrill
Social Marketing for Kids
Done Right
Read More!
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com

11. Flickr: MixedGrill
We help brands socialize!
Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com