The document discusses 6 crowd-sourcing campaign strategies for social media content: 1) asking customers to submit brand pictures, 2) endorsing a cause using pictures/slogans/videos, 3) sharing experiences and stories, 4) involving customers in the brand, 5) gathering customer feedback, and 6) fundraising or raising donations. It provides examples for each strategy and quotes the founder of DigiWhirl saying crowd-sourced campaigns require community participation but have potential to go viral.

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6 Crowd-Sourced Campaign
Strategies
Social Media Content Strategy Tips

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Brand Pictures
One of the simplest crowd-
sourcing strategy is to ask
customers to submit brand
pictures. Upload the best pic as
the cover image, highlight it on
the website or hold a contest.
Example: Australia

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Endorse a Cause
Fans support a cause using
pictures. A powerful
campaign to promote a
cause/thought/brand…
Similar campaigns can be
run using just slogans,
tweets or videos
Example: The Alternative

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Experiences & Sharings
A lot of people means a lot of
stories. Are there a lot of stories
unfolding in your backyard or in the
employee cafeteria?
Example: Tilton Experience

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Customer Involvement
Involve your fans & customers
in your brand! Let them tell
you what they like.
Example: Lays Do Us a Flavor

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Customer Feedback
Business decisions based on
customer feedback &
response
Example: Amazon Sitcoms

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Fundraise/CSR
Raise funds for your new
projects or donations for your
non-profit or CSR effort.
Example: KickStarter

8. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
“I find crowd-sourced campaigns to be a very exciting part of social
media marketing. It requires loyal community participation to make
it work. It also has great potential to go viral.
We have implemented crowd-sourced strategies in various forms with
our clients and it’s a treat to see fans coming up with innovative
responses!”
Priyanka Dalal
DigiWhirl Founder

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