Bfmmgg mobile presentation


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Bfmmgg mobile presentation

  1. 1. Mobile/Apps Barbara Frontera Gary Gelb Mary Ann McGinley
  2. 2. Background the consumer is moving from desktop/web to mobile/app. weve talked about this transition ad nauseam on this blog. it is the single biggest megatrend in the consumer internet space right now. most new consumer internet startups need to build for iOS, Android, and web at the same time. it is making the startup more expensive and time consuming. distribution is much harder on mobile than web and we see a lot of mobile first startups getting stuck in the transition from successful product to large user base. strong product market fit is no longer enough to get to a large user base. you need to master the "download app, use app, keep using app, put it on your home screen" flow and that is a hard one to master. Fred Wilson, Union Square Ventures, November 25, 2012
  3. 3. Background• According to the AOL BBDO Insights Now! study 68% of mobile minutes are actually spent at home. The chart indicates categories and time of usage.
  4. 4. Background • In November 2012 Flurry measured over one trillion events from over 250,000 applications created by more than 85,000 developers, and over 60 billion sessions. • The chart below indicates the growth of the app economy since 2008. Source:
  5. 5. Background
  6. 6. Background
  7. 7. Background
  8. 8. Background
  9. 9. Background
  10. 10. Social Television AppsCan Social Media Save an Industry?
  11. 11. Social Television AppsTV Habits Changing•Wasted TV Ad Spending: •DVR – 2% •Multi-tasking (Digital devices generally) 63% (social Media Week Seminar 2/15/12 sith speakers from, Kraft Foods, Yahoo)•Total Ad Spending Since 2006 •% Television •% Digital•Key Demographics for Advertisers •Young and Affluent
  12. 12. Social Television AppsTV Habits Changing•Multi-Tasking •While watching TV 60% of Americans use the internet simultaneously•2017 •Digital Ad Spend Surpass Television (medialife Magazine, Aug 28, 2012)
  13. 13. Social Television AppsWhat is the goal? $$$
  14. 14. Social Television AppsWhat’s The Strategy?•Extend viewing experience to second screen•Create a crafted conversation rather than rely on firehose approach of Twitter, Facebook•Interaction with Ads – Interactive TV did not work•Synchronized Content and Sync Ads
  15. 15. Social Television AppsMini Glossary•Second Screen•Backchannel•Tent Pole Event•Automatic Content Recognition (ACR)
  16. 16. Social Television AppsTelevision Apps - GeneralViewing (TV Everywhere) , Program Guide andAutomatic Content Recognition (ACR)
  17. 17. Social Television Apps - NetworksTelevision Apps - Networks -Promote Network Shows -Program Schedules -Program Info -Full Episode Viewing -Twitter Feeds -Local Social interactions/comments
  18. 18. Social Television Apps – Program SpecificTelevision Apps – Program Specific -Games -Viewing Companion -Companion Content -Contests -Full Episode Viewing -Twitter Feeds
  19. 19. Social Television Apps – Program SpecificCompanion Content
  20. 20. Social Television Apps – Sports-League Sponsored -Social/Twitter Feeds-National Networks -Scores/Stats-Local/Regional Networks -Interactive Voting -Premium content -Video Highlights
  21. 21. Social Television Apps – CheckIn / Social-Content Check-in, like foursquare for media-Program schedules – what’s on?-Extended content – IMDB, Wikipedia lookups-Social: -who else is watching/friends? -Twitter, Facebook, Native within app-E-commerce – from commercials, program content-Automatic Content Recognition (ACR) [Shazzam-like]
  22. 22. Social Television Apps – Zeebox•Zeebox launched in UK Fall 2011, US Sept 2012•Funded in U.S. by Comcast/NBCUniversal, HBO/Cinemax•iPhone, iPad, iPod Touch, Android and the Web
  23. 23. Social Television Apps – Zeebox•Program Schedule •e-Commerce•Extended Content •Social Integration•Interactivity: voting, etc •Future: Cable Box Controller
  24. 24. Zeebox – TrendingSocial “HOT” - Trending shows onTwitter - First Screen you see
  25. 25. Zeebox – TrendingSocial “HOT” - Trending shows -First Screen you seePresents a program schedulesorted by highest volumerelevant tweets
  26. 26. Zeebox – Program ScheduleSocial “HOT” - Trending shows -First Screen you seePresents a program schedulesorted by highest volume relevanttweetsor in standard channel sequence
  27. 27. Zeebox – Program Schedule Filter Social “HOT” - Trending shows - First Screen you see Presents a program schedule sorted by highest volume relevant tweets or in standard channel sequence or in a variety of other ways
  28. 28. Zeebox – Watch With Celebs
  29. 29. Zeebox – Watch With Celebs
  30. 30. Zeebox – Social Integrations
  31. 31. Zeebox – Social Feed
  32. 32. Zeebox - Zeetags Zeetag e- Commerce
  33. 33. Zeebox - Friends and Reminders Friend currently online Reminders (Bookings) Reminders (Bookings)
  34. 34. Social Television Apps – Zeebox E-Commerce And way, way more…
  35. 35. Social Television Apps – Zeebox Strengths WeaknessesProgram schedule very usable User Interface can be confusing - TMISee shows past or future Too many features – can’t tell what they all doiOS, Android, web presence Other partners may resist307 Shows working with Zeebox No Auto Content Recognition (ACR)Well funded partners So no content or ad sync (yet)Robust content Show info & credits are weakSocial IntegrationWell rounded feature set – has someversion of all features found in otherappsProbably a lot more to come…