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Flying Solo 
Effective Strategies for a One-Person 
Communications Department 
April Finnen - @AprilFin 
Amanda Changuris - @AmandaChanguris 
#HealthWebs
Managing Yourself 
#HealthWebs
The Press Release Talk 
• Don’t just say OK 
• Ask why 
• What are the 
goals? 
• … then propose 
better alternatives 
#HealthWebs
What have you done for me lately? 
• Report regularly 
• High-level 
• “Buckets” 
• Metrics 
#HealthWebs
Measure Everything! 
• Don’t overthink it 
• Spreadsheets work 
• Think about your data 
• What are the numbers 
telling you? 
#HealthWebs
What do you think we should do? 
• Problem 
• 2+ solutions 
• Pros/cons 
• Your recommendation 
#HealthWebs
Don’t Repeat Mistakes 
• Fix it… everywhere 
• Remember it 
• Write it down 
• Share the list 
#HealthWebs
“Sure, I can do that.” 
• Don’t overpromise 
• Know your constraints 
• Set expectations 
#HealthWebs
Make a List 
• Don’t check it twice* 
• Life happens 
• Check in 
*with your boss 
#HealthWebs
Never Stop Learning 
• Associations 
• Training 
• Industry news 
• How-tos / trends 
• Peers 
• Be a kid again: 
“Why?” 
#HealthWebs
#HealthWebs 
The Successful 
Social Media Soloist
Notifications & Monitoring 
• Invest in a paid tool 
– Argyle Social 
• Everything in one place 
• Key word searches 
• Email notifications for flagged items 
• Basic analytics 
– HootSuite Enterprise 
– Spredfast, Falcon Social, Shoutlet, Percolate 
– Radian6 
#HealthWebs
Notifications & Monitoring 
• Use the free tools, too 
– Platform Notifications 
– Google Alerts 
– Talkwalker 
– Hyper Alerts 
– Nutshell Mail 
#HealthWebs
Automation 
• Impersonal, but practical 
– Sharing blog posts to Facebook, 
Twitter, etc. 
– Sharing an e-newsletter to Twitter 
via MailChimp 
– Scheduling content to spread it out 
#HealthWebs
Analytics 
• Always be ready to show your work 
– Conversions (be creative) 
– Relationship-building 
• Clicks 
• Comments 
• Tweets 
• Likes 
– Email open rates, clicks 
#HealthWebs
Content Generation 
• Gather ideas 
– Follow your peers on Twitter 
– Subscribe to industry updates 
– Use HARO 
– Keep it all organized 
#HealthWebs
Content Generation 
• Time management 
– Check on streams when task shifting 
– Schedule time to write 
#HealthWebs
Content Generation 
• Repurpose your content 
– Press release  blog post 
– Blog post  e-newsletter 
– YouTube  blog post  e-newsletter 
(and on your website, of course) 
#HealthWebs
Content Generation 
• Recruit help 
– Guest blog posts, tweets, etc. 
– Ask for ideas 
– Make it easy for others 
to contribute 
#HealthWebs
Content Generation 
• Use an editorial calendar 
• Think ahead 
• Establish a strategy and stick with what works 
• Start here: http://bit.ly/SMEditorial 
#HealthWebs
Solo, but Mighty 
• Solve problems 
• Share your successes 
• Ask why, and what if 
• Set up layered notifications 
• Get comfortable with analytics 
• Establish a content generation strategy 
#HealthWebs
Questions? 
@AprilFin 
aprilfinnen@gmail.com 
@AmandaChanguris 
amanda.changuris@gmail.com 
#HealthWebs

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Flying Solo: the One-Person Communications Department

  • 1. Flying Solo Effective Strategies for a One-Person Communications Department April Finnen - @AprilFin Amanda Changuris - @AmandaChanguris #HealthWebs
  • 3. The Press Release Talk • Don’t just say OK • Ask why • What are the goals? • … then propose better alternatives #HealthWebs
  • 4. What have you done for me lately? • Report regularly • High-level • “Buckets” • Metrics #HealthWebs
  • 5. Measure Everything! • Don’t overthink it • Spreadsheets work • Think about your data • What are the numbers telling you? #HealthWebs
  • 6. What do you think we should do? • Problem • 2+ solutions • Pros/cons • Your recommendation #HealthWebs
  • 7. Don’t Repeat Mistakes • Fix it… everywhere • Remember it • Write it down • Share the list #HealthWebs
  • 8. “Sure, I can do that.” • Don’t overpromise • Know your constraints • Set expectations #HealthWebs
  • 9. Make a List • Don’t check it twice* • Life happens • Check in *with your boss #HealthWebs
  • 10. Never Stop Learning • Associations • Training • Industry news • How-tos / trends • Peers • Be a kid again: “Why?” #HealthWebs
  • 11. #HealthWebs The Successful Social Media Soloist
  • 12. Notifications & Monitoring • Invest in a paid tool – Argyle Social • Everything in one place • Key word searches • Email notifications for flagged items • Basic analytics – HootSuite Enterprise – Spredfast, Falcon Social, Shoutlet, Percolate – Radian6 #HealthWebs
  • 13. Notifications & Monitoring • Use the free tools, too – Platform Notifications – Google Alerts – Talkwalker – Hyper Alerts – Nutshell Mail #HealthWebs
  • 14. Automation • Impersonal, but practical – Sharing blog posts to Facebook, Twitter, etc. – Sharing an e-newsletter to Twitter via MailChimp – Scheduling content to spread it out #HealthWebs
  • 15. Analytics • Always be ready to show your work – Conversions (be creative) – Relationship-building • Clicks • Comments • Tweets • Likes – Email open rates, clicks #HealthWebs
  • 16. Content Generation • Gather ideas – Follow your peers on Twitter – Subscribe to industry updates – Use HARO – Keep it all organized #HealthWebs
  • 17. Content Generation • Time management – Check on streams when task shifting – Schedule time to write #HealthWebs
  • 18. Content Generation • Repurpose your content – Press release  blog post – Blog post  e-newsletter – YouTube  blog post  e-newsletter (and on your website, of course) #HealthWebs
  • 19. Content Generation • Recruit help – Guest blog posts, tweets, etc. – Ask for ideas – Make it easy for others to contribute #HealthWebs
  • 20. Content Generation • Use an editorial calendar • Think ahead • Establish a strategy and stick with what works • Start here: http://bit.ly/SMEditorial #HealthWebs
  • 21. Solo, but Mighty • Solve problems • Share your successes • Ask why, and what if • Set up layered notifications • Get comfortable with analytics • Establish a content generation strategy #HealthWebs
  • 22. Questions? @AprilFin aprilfinnen@gmail.com @AmandaChanguris amanda.changuris@gmail.com #HealthWebs