Flying Solo: the One-Person Communications Department
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In work, as in life, sometimes you have to go it alone. It’s not easy, but it can be done. April Finnen and Amanda Changuris have learned a thing or two the hard way about doing marketing and communications alone, these are the slides shared during their 75-minute webinar from the Mayo Clinic Center for Social Media, Astute Solutions and Ragan Communications.
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Flying Solo: the One-Person Communications Department
- 1. Flying Solo Effective Strategies for a One-Person Communications Department April Finnen - @AprilFin Amanda Changuris - @AmandaChanguris #HealthWebs
- 3. The Press Release Talk • Don’t just say OK • Ask why • What are the goals? • … then propose better alternatives #HealthWebs
- 4. What have you done for me lately? • Report regularly • High-level • “Buckets” • Metrics #HealthWebs
- 5. Measure Everything! • Don’t overthink it • Spreadsheets work • Think about your data • What are the numbers telling you? #HealthWebs
- 6. What do you think we should do? • Problem • 2+ solutions • Pros/cons • Your recommendation #HealthWebs
- 7. Don’t Repeat Mistakes • Fix it… everywhere • Remember it • Write it down • Share the list #HealthWebs
- 8. “Sure, I can do that.” • Don’t overpromise • Know your constraints • Set expectations #HealthWebs
- 9. Make a List • Don’t check it twice* • Life happens • Check in *with your boss #HealthWebs
- 10. Never Stop Learning • Associations • Training • Industry news • How-tos / trends • Peers • Be a kid again: “Why?” #HealthWebs
- 11. #HealthWebs The Successful Social Media Soloist
- 12. Notifications & Monitoring • Invest in a paid tool – Argyle Social • Everything in one place • Key word searches • Email notifications for flagged items • Basic analytics – HootSuite Enterprise – Spredfast, Falcon Social, Shoutlet, Percolate – Radian6 #HealthWebs
- 13. Notifications & Monitoring • Use the free tools, too – Platform Notifications – Google Alerts – Talkwalker – Hyper Alerts – Nutshell Mail #HealthWebs
- 14. Automation • Impersonal, but practical – Sharing blog posts to Facebook, Twitter, etc. – Sharing an e-newsletter to Twitter via MailChimp – Scheduling content to spread it out #HealthWebs
- 15. Analytics • Always be ready to show your work – Conversions (be creative) – Relationship-building • Clicks • Comments • Tweets • Likes – Email open rates, clicks #HealthWebs
- 16. Content Generation • Gather ideas – Follow your peers on Twitter – Subscribe to industry updates – Use HARO – Keep it all organized #HealthWebs
- 17. Content Generation • Time management – Check on streams when task shifting – Schedule time to write #HealthWebs
- 18. Content Generation • Repurpose your content – Press release blog post – Blog post e-newsletter – YouTube blog post e-newsletter (and on your website, of course) #HealthWebs
- 19. Content Generation • Recruit help – Guest blog posts, tweets, etc. – Ask for ideas – Make it easy for others to contribute #HealthWebs
- 20. Content Generation • Use an editorial calendar • Think ahead • Establish a strategy and stick with what works • Start here: http://bit.ly/SMEditorial #HealthWebs
- 21. Solo, but Mighty • Solve problems • Share your successes • Ask why, and what if • Set up layered notifications • Get comfortable with analytics • Establish a content generation strategy #HealthWebs
- 22. Questions? @AprilFin aprilfinnen@gmail.com @AmandaChanguris amanda.changuris@gmail.com #HealthWebs