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7 Trends That Impact Every Blogger in this Room

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In this short prezo, I talk about 7 trends that impact almost every blogger today--from content trends, to design trends to social trends (spoiler alert: The blog comment may officially be dead).

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7 Trends That Impact Every Blogger in this Room

  1. 1. ACH 7 Trends That Impact Every Blogger in this Room Arik C. Hanson Communications Conversations Nov. 14, 2015 #mnblogcon
  2. 2. ACHACH ABOUT ARIK • Blogger, independent marketing consultant, podcaster, e-newsletter maker, board member, event organizer • Co-founder #mnblogcon, @arikhanson #mnblogcon
  3. 3. ACHACH Blogging has come a long way since 2008… #mnblogcon
  4. 4. ACHACH Hell, blogging has come a long way since *2014*! #mnblogcon
  5. 5. ACHACH #mnblogcon
  6. 6. ACHACH What’s really changed? And what should we do about it? #mnblogcon
  7. 7. ACHACH #1 - Content Avoid the “Content Shock” #mnblogcon
  8. 8. ACHACH Everyone is doing this. #mnblogcon
  9. 9. ACHACH And I mean EVERYONE. #mnblogcon
  10. 10. ACHACH Instead, do this. #mnblogcon
  11. 11. ACHACH Or, this. #mnblogcon
  12. 12. ACHACH #2 - Tech RSS = Dead. E-newsletters = Alive and well. #mnblogcon
  13. 13. ACHACH #mnblogcon
  14. 14. ACHACH #mnblogcon
  15. 15. ACHACH Why enewsletters? • Entrance into the holy grail of communication. • One-to-one communication. • Easier than ever (hello Mailchimp!) • Opportunity to start—and nurture—a relationship. • And add value! #mnblogcon
  16. 16. ACHACH #3 - Strategy Content syndication = New readers! #mnblogcon
  17. 17. ACHACH #mnblogcon
  18. 18. ACHACH #mnblogcon
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  21. 21. ACHACH #mnblogcon
  22. 22. ACHACH #mnblogcon
  23. 23. ACHACH #4 - Design The rise of DIY visual tools
  24. 24. ACHACH
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  26. 26. ACHACH DIY tools of the trade • PicMonkey/Canva (photo editing) • Easelly/Visually (infographics) • Awesome Screenshot (Chrome Extension—do it) • Google Drawings (freehand)
  27. 27. ACHACH DIY vs. Professional help?
  28. 28. ACHACH #5 - Social Social sharing ain’t what it used to be…
  29. 29. ACHACH Don’t believe me, huh?
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  33. 33. ACHACH • 6 billion video views per day on Snapchat (for context, Facebook videos get 8 billion per day) • Whats App: 800 million active users (for context, Facebook has 1.19 billion active users) • Facebook Messenger: 700 million active users
  34. 34. ACHACH • Re-adjust expectations • Consider removing the share icons from your blog (DID I JUST SAY THAT OUT LOUD?!?!?!?) • And forget about “Success Theater” (HT: Greg Swan) What does this mean for YOU?
  35. 35. ACHACH #6 - Brand Blogs are finally starting to look less like, well, blogs.
  36. 36. ACHACH And starting to look a lot more like the “new, simplified web.”
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  40. 40. ACHACH #7 - Tech The blog comment may officially be dead.
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  47. 47. ACHACH Why say “no” to blog comments? • See bullet #5. • More convos on Facebook, LinkedIn? • What if I don’t have ANY comments?
  48. 48. ACHACH 7 trends that impact every blogger in this room • Avoid the content shock. • RSS=dead. E-newsletters=Alive and well. • Content syndication is critical • The rise of DIY visual tools • Social sharing ain’t what it used to be • Blogs are starting to look less like blogs. • The blog comment may officially be dead.
  49. 49. ACHACH @arikhanson arik@arikhanson.com arikhanson.com (sign up for Talking Points)

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