How to Make Social Media and PR   Work Together Like PB&J
Special Guest Sarah Evans@PRSarahEvans
Agenda•   Let’s Learn a Little About Sarah•   Social Media and PR…What’s The Deal?•   What Are Workhacks?•   Cool Tools To...
Let’s Learn a Little About Sarah        Sarah Evans       @PRSarahEvans
Social Media and PR…What’s The Deal?
What are #workhacks?Creating effective solutions to a        work problem.
Today’s #workhacks:• Running your social editorial calendar    (and without a spreadsheet)•   Monitoring online news for s...
Think about your open socialcollaboration platform like yourwebsite or blog. It’s a central hub  where everything lives. Y...
Monitoring news, competitors & more   (IFTTT, mobile, social, lists, Google Alerts)
3 tiers of monitoring - IFTTT
We use this content for…•   Social sharing•   Story starters•   Daily e-blast•   Weekly #journchat•   Case studies•   Medi...
Advice for SMBs
Q&A With Sarah
Resources•   http://sarahsfav.es/•   https://tracky.com•   http://www.twitter.com/PRSarahEvans•   https://www.facebook.com...
Upcoming Webinars
Upcoming SlideShare
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How to Make Social Media and PR Work Together Like PB&J

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Special Guest: Sarah Evans, Professional Speaker at Sevans Strategy, Blogger at Sarah’s Faves and Chief Evangelist at Tracky

A self-described “social media freak,” Sarah Evans knows the power that social media can bring to the marketing table. Couple that with a hearty dose of public relations and you have a powerful one-two punch. Join us as we discuss various social media and PR strategies that can help take your business to the next level.

For more help and info with PR check out our free recorded webinar PR 101!
http://www.verticalresponse.com/marketing-resources/webinar/public-relations-101-covering-the-basics

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  • How Did You Get Started in PR?What was your transition into Social Media?What is tracky all about and what are you doing for them?
  • Is there a benefit to complimenting your PR program with social?What advantages does this give your business if these two channels work in tandem?If you are starting from scratch, is there one (PR or social) that you should focus more attention on?What approaches should you take with regards to traditional reporters and bloggers?
  • I came across this in one of your recent presentations…could you go into more details about workhacks and how they could help in our promotion and analysis.Would these support and help in our social and PR outreach and discovery?
  • Do I need to have a social editorial calendar in addition to my regular PR calendar?What about a content marketing calendar?
  • Could you explain what your view of a social collaboration platform is?
  • We love IFTTT – How can this help your PR and Social efforts?
  • What specific advice would you give to a small business owner in regards to their Social Media and PR efforts? Is it possible for the smaller company to combine these efforts to get more bang for their buck? How?
  • We are going to field questions for you to answer.
  • How to Make Social Media and PR Work Together Like PB&J

    1. 1. How to Make Social Media and PR Work Together Like PB&J
    2. 2. Special Guest Sarah Evans@PRSarahEvans
    3. 3. Agenda• Let’s Learn a Little About Sarah• Social Media and PR…What’s The Deal?• What Are Workhacks?• Cool Tools To Use• Advice For SMBs• A Little Q&A?• Resources
    4. 4. Let’s Learn a Little About Sarah Sarah Evans @PRSarahEvans
    5. 5. Social Media and PR…What’s The Deal?
    6. 6. What are #workhacks?Creating effective solutions to a work problem.
    7. 7. Today’s #workhacks:• Running your social editorial calendar (and without a spreadsheet)• Monitoring online news for story opps• Emailing (better)• Make a cinch of social sharing• Create a robust resource of media queries• Updating your clients and team(s)• Social publishing
    8. 8. Think about your open socialcollaboration platform like yourwebsite or blog. It’s a central hub where everything lives. Youconstantly drive everything to it.
    9. 9. Monitoring news, competitors & more (IFTTT, mobile, social, lists, Google Alerts)
    10. 10. 3 tiers of monitoring - IFTTT
    11. 11. We use this content for…• Social sharing• Story starters• Daily e-blast• Weekly #journchat• Case studies• Media/pitches• Research• Product enhancements
    12. 12. Advice for SMBs
    13. 13. Q&A With Sarah
    14. 14. Resources• http://sarahsfav.es/• https://tracky.com• http://www.twitter.com/PRSarahEvans• https://www.facebook.com/prsarahevans• http://www.linkedin.com/in/prsarahevans
    15. 15. Upcoming Webinars

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