Connie Duque has over 15 years of experience in marketing and product management. She has worked for several companies in roles such as Product Development Manager, Brand Manager, and Marketing Manager. Notable accomplishments include developing a new category of water filtration products that generated $20 million in revenue, expanding product lines, and centralizing brand messaging. In her spare time, she enjoys yoga, pilates, and running.

1. How I Stack Up
my visual resume

2. Hello My Name is:
Connie Duque

3. Standing out is good as
long as there is balance
Do not follow where the path may lead; go
instead where there is no path and leave a
trail
~ Ralph Waldo Emerson

4. Most recently
I worked as Product Development Manager
for…

5. I’ve also worked for…

6. 2007-2010
2006-2007
2002-2006 Brand Manager
2002
Marketing Manager
Product Manager
Marketing Analyst

7. When I’m not working I like…

8. Yoga Pilates
…and
Running

9. I believe in ….

10. The Power of Social media
The Power of Word of Mouth
The Power of Improving Consumers’ Experience

11. …but I also believe in ….

12. Making time for what matters

13. I’m good at…

14. Relationship building

15. I’m also good at…

16. Multi-tasking

17. I take pride in …

18. My Leadership Skills

19. I enjoy…

21. Career Highlights
Research Strategy Business Cases
to identify for regional needs financial & consumer
opportunities analytics
Spearheaded Expanded Brand Communication
New category & Product line skus Facebook, Twitter, Events,
incremental growth In-home & mobile Website community,
products e-commerce
Centralized Brand Image Increased Synergy Implemented Process
National marketing & Direct Across regions reducing Measure, report , track performance
mail campaigns cost & improving revenue for consumer retention

22. Top Initiatives
 Identified new opportunities for Latin Amer. through focus groups & research
 Developed product & brand strategies in accordance to regional needs
 Applied financial business case scenarios & consumer analytics to drive category
innovation & product roadmap
 Spearheaded an innovative category of water products under Clear2o brand
resulting in $20M of incremental revenue for the company
 Expanded the portfolio & helped secure 3 non-traditional channels, increasing dist.
 Created strategies for retail & digital brand communication (TV, Facebook, Trade
displays, launch events, e-commerce, interactive website, print and infomercials)
through partnership with Lance Armstrong
 Generated effective, centralized national marketing/direct mail campaigns to
ensure consistent brand messaging and image, increasing revenue by $2M
 Increased synergies across regions to reduce spend, and gain efficiencies
 Implemented process to execute, measure, report and analyze all direct marketing
activities: quantify expected results and track performance
 Developed and acquired a patent for a new iron function
 Focused on developing and managing marketing activities, channel
management, and pricing strategies for the category
 Successfully assisted in rationalizing skus, an overall 15% cost reduction & 4%
margin increase.

23. Career Accomplishments
(consumer validated)
Water filtration category
2 tank iron
Patent:
Steam Iron (#7191554)
http://patft.uspto.gov/netacgi/nph-
Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearchadv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=almanzar.INNM.&OS=in
%2Falmanzar&RS=IN%2Falmanzar

24. Key Traits & Competencies
Traits:
Enthusiastic Future oriented/ visionary leadership
integrity & trust self development creative thinker
service oriented innovative
team work & cooperation entrepreneurship imagine
optimistic inspire influence self confident mentoring
analytical motivational consumer oriented
Competencies:
Product development developing brand strategies marketing
traditional media social media plans e-commerce events
product pricing promotion channel marketing market research
advertising media planning project management budgeting B2C B2B

25. How I get things done!
I take on new projects
with confidence
My experience guides
I overcome challenges
me; however, my
with perseverance and
passion & creativity optimism
drive me
“Whatever it takes” & “Can Do Attitude”

26. I speak…
English Spanish
… and a basic understanding of
Portuguese

27. Places I’ve visited, for Business …
Guatemala Colombia

28. Brand Ambassador

29. Special Projects
 Through product development & brand management, built a new water filtration category for the
company, a portfolio of water filtration products using innovative technology and designs to
promote "green" alternatives that offer consumers a change in behavior toward healthier, cost
effective & eco-friendly solutions.
 As part of the Clear2O® marketing launch strategy, partnered with Lance Armstrong, managed
and built an online/ social media program to drive to retail. Launched Clear2Go™ brand
through a nationwide Brand awareness program in conjunction with National Earth day (Earth
Day Network).
 Worked as Brand Ambassador for Clear2go and featured on TV infomercials
 While managing the Black & Decker garment care category, implemented a co-marketing
campaign in conjunction with P&G (Proctor & Gamble) Downy Wrinkle Releaser® for “break
through the clutter” strategy of the 2 tank Black & Decker iron.
 Acquired a patent for a new iron function
Patent:
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-
adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=almanzar.INNM.&OS=in%2Falmanzar&RS=IN%2Falmanzar

30. Financial Times Weekend Magazine
August 2, 2009
Impressions 275,690 (U.S. numbers)
about bottles ending up in landfills.

31. http://www.linkedin.com/in/connieduque