Flipkart was launched in 2007 with an initial capital of Rs. 4 lakhs and focused on selling books online. It has since expanded into various product categories. Flipkart prides itself on its customer-centric approach through services like cash on delivery and free shipping. It has grown to become one of the largest online retailers in India through strategic acquisitions and a focus on logistics and distribution. However, Flipkart's Big Billion Day sale in 2014 was marred by technical glitches, pricing issues, and delivery delays that angered many customers. Flipkart must improve its technical capabilities and order fulfillment processes to avoid such problems and strengthen its position going forward.