SlideShare a Scribd company logo
FLIPKART
Submitted by
HEMASANKAR.R
1st Year DMS
MISSION
Providing a delightful and memorable
customer experience
VISION
To become Amazon of India
ABOUT FLIPKART
Launched in 2007 by Sachin Bansal and Binny
Bansal as a book selling platform
Flipkart is India leading ecommerce with over
80 million Products
Features in Flipkart
Cash on Delivery introduced in 2010
30 days replacement guarantee
EMI
Sell product on Flipkart
Big Billion Day Business Strategy
Attracting customers by Implied Scarcity
Out of 1000 stuffs hundred gets sold
out, and things are out of stock. This make
customers to believe something worth getting.
Raised the price of the product
They raise the price of the product
before a week to show a sudden fall of price
on that particular day.
PRICE COMPARISON ON BIG BILLION DAY
On October 6, 2014 Flipkart sold products worth Rs.6.5 billion ($100 million)
in 10 hours in a special one-day event – "The Big Billion Day", claiming they
had created e-commerce history
Flipkart

More Related Content

What's hot

Flipkart
FlipkartFlipkart
Flipkart
Darshan Belure
 
FLIPKART
FLIPKARTFLIPKART
FLIPKART
Pragya Bisht
 
Flipkart1 Online Shopping India
Flipkart1 Online Shopping IndiaFlipkart1 Online Shopping India
Flipkart1 Online Shopping India
softprostudent2
 
Online Shopping India
Online Shopping IndiaOnline Shopping India
Online Shopping India
Anirudh Chauhan
 
Flipkart
FlipkartFlipkart
Flipkart
pratikpatilp
 
Flipkart Big Billion Day
Flipkart Big Billion DayFlipkart Big Billion Day
Flipkart Big Billion Day
IIIT ALLAHABAD
 
Flipkart history and valuation over the years
Flipkart history and valuation over the yearsFlipkart history and valuation over the years
Flipkart history and valuation over the years
Harsh Suchak
 
profiling of flipkart
profiling of flipkartprofiling of flipkart
profiling of flipkart
heena jain
 
Flipkart - An Online Shopping Tool
Flipkart - An Online Shopping ToolFlipkart - An Online Shopping Tool
Flipkart - An Online Shopping Tool
Pravesh Mishra
 
Flipkart: A brief Introduction
Flipkart: A brief IntroductionFlipkart: A brief Introduction
Flipkart: A brief Introduction
Surendra Kumar Pandey
 
Flipkart
FlipkartFlipkart
Flipkart
Anantha Prabhu
 
Creative brief flipkart
Creative brief   flipkart Creative brief   flipkart
Creative brief flipkart
Vishakha Pithwal
 
Flipkart campaign
Flipkart campaignFlipkart campaign
Flipkart campaign
Siddharth Sundriyal
 
Snapdeal vs amazon
Snapdeal vs amazonSnapdeal vs amazon
Snapdeal vs amazon
Sparsh Bansal
 
Flipkart
FlipkartFlipkart
Flipkart
MrigankaDas22
 
Flipkart
FlipkartFlipkart
Flipkart
poojavora02
 
Flipkart analysis
Flipkart analysis Flipkart analysis
Flipkart analysis
POonam Bachiyani
 
flipkart beginning
flipkart beginningflipkart beginning
flipkart beginning
Akank Raghuvanshi
 

What's hot (18)

Flipkart
FlipkartFlipkart
Flipkart
 
FLIPKART
FLIPKARTFLIPKART
FLIPKART
 
Flipkart1 Online Shopping India
Flipkart1 Online Shopping IndiaFlipkart1 Online Shopping India
Flipkart1 Online Shopping India
 
Online Shopping India
Online Shopping IndiaOnline Shopping India
Online Shopping India
 
Flipkart
FlipkartFlipkart
Flipkart
 
Flipkart Big Billion Day
Flipkart Big Billion DayFlipkart Big Billion Day
Flipkart Big Billion Day
 
Flipkart history and valuation over the years
Flipkart history and valuation over the yearsFlipkart history and valuation over the years
Flipkart history and valuation over the years
 
profiling of flipkart
profiling of flipkartprofiling of flipkart
profiling of flipkart
 
Flipkart - An Online Shopping Tool
Flipkart - An Online Shopping ToolFlipkart - An Online Shopping Tool
Flipkart - An Online Shopping Tool
 
Flipkart: A brief Introduction
Flipkart: A brief IntroductionFlipkart: A brief Introduction
Flipkart: A brief Introduction
 
Flipkart
FlipkartFlipkart
Flipkart
 
Creative brief flipkart
Creative brief   flipkart Creative brief   flipkart
Creative brief flipkart
 
Flipkart campaign
Flipkart campaignFlipkart campaign
Flipkart campaign
 
Snapdeal vs amazon
Snapdeal vs amazonSnapdeal vs amazon
Snapdeal vs amazon
 
Flipkart
FlipkartFlipkart
Flipkart
 
Flipkart
FlipkartFlipkart
Flipkart
 
Flipkart analysis
Flipkart analysis Flipkart analysis
Flipkart analysis
 
flipkart beginning
flipkart beginningflipkart beginning
flipkart beginning
 

Similar to Flipkart

Flipkart
FlipkartFlipkart
Flipkart
NiranjanBhong
 
Flipkart
FlipkartFlipkart
Flipkart
BhomeshKumawat
 
BINNY BANSAL AND SACHIN BANSAL
BINNY BANSAL AND SACHIN BANSAL BINNY BANSAL AND SACHIN BANSAL
BINNY BANSAL AND SACHIN BANSAL
Karishmasree
 
Flipkart integrated marketing communication ppt
Flipkart integrated marketing communication pptFlipkart integrated marketing communication ppt
Flipkart integrated marketing communication ppt
Vardha Mago
 
Flipkart
FlipkartFlipkart
Flipkart
AshishGupta1358
 
Kv flipkart
Kv flipkartKv flipkart
Kv flipkart
Krishna Vyas
 
Binny bansal & sachin bansal
Binny bansal & sachin bansalBinny bansal & sachin bansal
Binny bansal & sachin bansal
AAM BUSINESS SCHOOL
 
WELCOME TO POWERPOINT PRESENTATION.pptx
WELCOME TO POWERPOINT PRESENTATION.pptxWELCOME TO POWERPOINT PRESENTATION.pptx
WELCOME TO POWERPOINT PRESENTATION.pptx
NavinDixit3
 
Amazon outsells flipkart for second straight month
Amazon outsells flipkart for second straight monthAmazon outsells flipkart for second straight month
Amazon outsells flipkart for second straight month
eTailing India
 
Flipkart
FlipkartFlipkart
Flipkart
RAKESH RAI
 
Flipkart
FlipkartFlipkart
Flipkart
TAMILSELVANP14
 
FLIPKART Big billion
FLIPKART Big billionFLIPKART Big billion
FLIPKART Big billion
Md Sadique Suleman
 
Flipkart
FlipkartFlipkart
Flipkart
Varun Athreya
 
a presentation on flipkart
a presentation on flipkarta presentation on flipkart
a presentation on flipkart
chanchal bansal
 
Are amazon and flipkart in a cold war?
Are amazon and flipkart in a cold war?Are amazon and flipkart in a cold war?
Are amazon and flipkart in a cold war?
eTailing India
 
Nl ecommerce aug 22 - 28, 2015
Nl ecommerce aug 22 - 28, 2015Nl ecommerce aug 22 - 28, 2015
Nl ecommerce aug 22 - 28, 2015
Gyan Research And Analytics
 
online shopping site
online shopping siteonline shopping site
online shopping site
harshikeshborhade
 
Online shopping india
Online shopping indiaOnline shopping india
Online shopping india
softprostudent2
 
Online shopping site
Online shopping siteOnline shopping site
Online shopping site
Rahulgupta1866
 
Nl ecommerce oct 3 - 9, 2015
Nl ecommerce oct 3 - 9, 2015Nl ecommerce oct 3 - 9, 2015
Nl ecommerce oct 3 - 9, 2015
Gyan Research And Analytics
 

Similar to Flipkart (20)

Flipkart
FlipkartFlipkart
Flipkart
 
Flipkart
FlipkartFlipkart
Flipkart
 
BINNY BANSAL AND SACHIN BANSAL
BINNY BANSAL AND SACHIN BANSAL BINNY BANSAL AND SACHIN BANSAL
BINNY BANSAL AND SACHIN BANSAL
 
Flipkart integrated marketing communication ppt
Flipkart integrated marketing communication pptFlipkart integrated marketing communication ppt
Flipkart integrated marketing communication ppt
 
Flipkart
FlipkartFlipkart
Flipkart
 
Kv flipkart
Kv flipkartKv flipkart
Kv flipkart
 
Binny bansal & sachin bansal
Binny bansal & sachin bansalBinny bansal & sachin bansal
Binny bansal & sachin bansal
 
WELCOME TO POWERPOINT PRESENTATION.pptx
WELCOME TO POWERPOINT PRESENTATION.pptxWELCOME TO POWERPOINT PRESENTATION.pptx
WELCOME TO POWERPOINT PRESENTATION.pptx
 
Amazon outsells flipkart for second straight month
Amazon outsells flipkart for second straight monthAmazon outsells flipkart for second straight month
Amazon outsells flipkart for second straight month
 
Flipkart
FlipkartFlipkart
Flipkart
 
Flipkart
FlipkartFlipkart
Flipkart
 
FLIPKART Big billion
FLIPKART Big billionFLIPKART Big billion
FLIPKART Big billion
 
Flipkart
FlipkartFlipkart
Flipkart
 
a presentation on flipkart
a presentation on flipkarta presentation on flipkart
a presentation on flipkart
 
Are amazon and flipkart in a cold war?
Are amazon and flipkart in a cold war?Are amazon and flipkart in a cold war?
Are amazon and flipkart in a cold war?
 
Nl ecommerce aug 22 - 28, 2015
Nl ecommerce aug 22 - 28, 2015Nl ecommerce aug 22 - 28, 2015
Nl ecommerce aug 22 - 28, 2015
 
online shopping site
online shopping siteonline shopping site
online shopping site
 
Online shopping india
Online shopping indiaOnline shopping india
Online shopping india
 
Online shopping site
Online shopping siteOnline shopping site
Online shopping site
 
Nl ecommerce oct 3 - 9, 2015
Nl ecommerce oct 3 - 9, 2015Nl ecommerce oct 3 - 9, 2015
Nl ecommerce oct 3 - 9, 2015
 

Recently uploaded

Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
markmargaret23
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu

Recently uploaded (20)

Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 

Flipkart

  • 1. FLIPKART Submitted by HEMASANKAR.R 1st Year DMS MISSION Providing a delightful and memorable customer experience VISION To become Amazon of India
  • 2. ABOUT FLIPKART Launched in 2007 by Sachin Bansal and Binny Bansal as a book selling platform Flipkart is India leading ecommerce with over 80 million Products
  • 3. Features in Flipkart Cash on Delivery introduced in 2010 30 days replacement guarantee EMI Sell product on Flipkart
  • 4. Big Billion Day Business Strategy Attracting customers by Implied Scarcity Out of 1000 stuffs hundred gets sold out, and things are out of stock. This make customers to believe something worth getting. Raised the price of the product They raise the price of the product before a week to show a sudden fall of price on that particular day.
  • 5. PRICE COMPARISON ON BIG BILLION DAY On October 6, 2014 Flipkart sold products worth Rs.6.5 billion ($100 million) in 10 hours in a special one-day event – "The Big Billion Day", claiming they had created e-commerce history