Flipkart aims to provide a delightful customer experience and become the Amazon of India. Founded in 2007 as a book retailer, Flipkart is now India's leading ecommerce platform offering over 80 million products. Key features include cash on delivery, replacement guarantees, EMI payment plans, and selling products on Flipkart. During its annual Big Billion Day sales event, Flipkart employs strategies like implied scarcity by limiting stocks and raising prices before lowering them to attract customers and set sales records.