STRATEGIC PLAN OF BIG BILLION DAY EFFECT OF BIG BILLION DAY IMPACT OF BIG BILLLION DAY ON BIG BILLION DAY CUSTOMER REACTION TOWARDS BIG BILLION DAY FLIPKART AFTER BIG BILLION DAY SITUATIONAL ANALYSIS OF FLIPKART CAMPAIGN OBJECTIVE CAMPAIGN STRATEGY ACHIEVEMENTS OF BIG BILLION DAY

1. FLIPKART
Submitted By:
ABHIJEET SINGH
MD SADIQUE SULEMAN
SHUBHAM PATOLE
SAJID ALAM

3. Campaign Name
Big billion day 2014

4.  Flipkart, India’s largest e-commerce firm,
reported a loss of about Rs.900 crore in the
year ended March, 2014
 Mobile App use is very less.
 Fb Likes 5872444
Situation Analysis

5. FLIPKART’s BIG BILLION DAY
DATE 6 October 2014
OBJECTIVE : To get 1 Billon hits and to earn 100
million dollars

6. BIG BILLION DAY
SCHEDULE

7. Why it’s named Big
Billion Day?
• Flipkart set a milestone of
$100Million ($1Billion)
GMV in 24hrs.
• To keep the event relevant
with the mission Flipkart
named it Big Billion Day.
• The name BigBillionDay
gone viral with the
introduction and Flipkart
never thought of dropping
it.

8. 610 was the Flat No. where
Flipkart was started in
2007.
An excellent way to pay a
tribute
Why its scheduled on
6/10

9. campaign Strategy
Videos ruling the television Blogs
Ads on YouTube
Ads on Facebook Trending on Twitter
The entire social media was dominated by flipkart

10. OFFERS

12. Big Billion Day 2014
• One Day Sale schedule on
6th October
• Sales begin at 8:00 AM
• $100Million GMV in first
10hrs
• Lowest price item at
Rs.1/-
• 300000 orders in first 6
hrs
• 500000+ orders in Mobile
and Fashion Category

13. • Five day event, started on 2nd
Oct and concluded on 6th Oct
• Business turnover
$300Million in GMV
• App only sale
• Participation of 40000 sellers
and millions of visitors
• 20 Million visits in first
19hrs
• 1 Million product sold in
first 10hrs
Big Billion Day 2015

14. • 2-6 October 2016 Big Billion Days, Flipkart sold
15.5 million units and raked in sales of about
Rs3,000 corer.
• They had half the budget and much more business.
• Big Billion Days gives Flipkart added momentum for
the next 6-12 months and paves the way to raise
more funds at desired valuations.
• 6572444 likes in Facebook.
Effect of Big Billion day

15. v
 The objective is to build the brand as a verb for
Shopping.
 To boost sales and revenue through integration of
Mobile Apps.
 Campaigns aiming towards Product Launch,
Acquisition, Engagement and retention.
 Large-scale e-commerce awareness campaign
Campaign objective

16.  5 Million mobile apps downloads, 4.3 rating.
 Retain customer by notify promotional
offer.
 Get more like in faebook.
Communication objective

17. campaign Strategy
Ads Targeted as Pan India Shoppers of all
generation.
Mobile App downloads TV ad to increase m-
commerce Value.
Category Focused FB page i.e. books, Smart
phones ,fashion etc, which is for building
engagement with fans.
It Executes lots of YouTube Campaigns. i.e.
Search Page, Display ad, Video ad etc.

18. Achievements by Big Billion Day
2-6 October 2014 Big Billion Days, Flipkart sold
15.5 million units and raked in sales of about
Rs3,000 corer.
 They had half the budget and much more
business.
 Big Billion Days gives Flipkart added
momentum for the next 6-12 months and paves
the way to raise more funds at desired
valuations.
 6572444 likes in Facebook.

19. All Data in this deck was taken from
publicly available sources on Internet
including the News Paper reports and
Public Statements by the Executives of the
respective company.