A USB flash drive is a data storage device that contains flash memory with a USB interface. It is smaller, lighter, and more durable than optical discs. A flash drive consists of a printed circuit board with flash memory chips and a USB connector. Flash drives can store large amounts of data and transfer faster than optical drives. While useful for data transfer and storage, flash drives have a limited number of write/erase cycles before failing. Popular brands include Kingston, Transcend, Sandisk, HP, and iBall.