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MASTERING PERSONAL BRANDING
THROUGH SOCIAL MEDIA MARKETING
Digital Presence: An Essential Facet for
Business Success
INTRODUCTION TO PERSONAL BRANDING
What Exactly Is Personal
Branding Strategies?
The branding is the process of marketing yourself
like a household name until you actually become a
household name.
UNIQUE ATTRIBUTES
YOUR PERSONAL BRAND IS YOUR CONSISTENT DAY-TO-
DAY IMPRESSION
Create an image you can sustain year after year.
RICHARD BRANSON
Branding yourself is equally important to branding your
business
How to discover your super powers
and create personal brand draft?
What are you doing when you feel like you are at your most passionate and engaged?
What do you enjoy doing Even when you aren't getting paid for it?
What do you most often receive compliments on without even trying?
If you could share just one thing with humanity, what would you choose?
What would you do with your life if you didn't have to worry about money or failure?
What can you do better than anyone else in the world?
Focus on the ones that give you the most mileage, and don't worry if you feel like you
haven't found enough strong answers to these questions, sometimes finding your
strength is hard.
You don't have to answer every single question.
Why It's Critical To Develop Your Personal
Brand
Stand out from the competition
Build credibility and trust.
Enhance your visibility and reputation
Increase your influence and impact
Take control of your career
Authenticity
Consistency
Clarity
Relevance
Visibility
Adaptability
Take control of your image with these six
core principles of building your image
Personal Brand Marketing Plan Activity
Define your personal brand
Identify Your Target Audience
Develop a Content Marketing Strategy
Build Your Online Presence
Engage with Your Audience
Network and Collaborate
Measure Your Results
Launching Your Personal Brand: Achieve Recognition As An Expert
POPULAR SOCIAL MEDIA PLATFORMS
FOR PERSONAL BRANDING
LinkedIn
Instagram
Twitter
Facebook
YouTube
WHY SOCIAL MEDIA FOR PERSONAL BRANDING
Reach a large audience
Showcase expertise
Build a personal brand
Networking
Cost-effective
How to measure the success of your personal
branding efforts on social media.
1. Monitor your engagement
2. Keep track of your follower count
3. Assess your reach
4. Analyze your content performance
5. Evaluate your social media mentions
6. Monitor your website traffic
INDIVIDUALS WITH SUCCESSFUL
PERSONAL BRANDS ON SOCIAL MEDIA
Gary Vaynerchuk Marie Forleo Neil Patel
Key elements of a successful personal
branding strategy
Define Your Target Audience
Establish Your Goals
Craft Your Content Strategy
Develop Your Personal Branding Message
Build Your Online Presence
Engage with Your Audience
Importance of managing your online presence
and maintaining a positive reputation.
1. First Impressions
2. Professionalism
3. Opportunities
4. Crisis Management
5.Personal Branding
Importance of developing a well-defined
personal branding strategy
Differentiation
Credibility
Consistency
Networking
Career growth
1.
2.
3.
4.
5.
SOCIAL MEDIA USAGE DEMOGRAPHICS
MOST USED SOCIAL PLATFORMS
FACEBOOK
Active Users: 2.9 billion
Average Time Spent: 33 Minutes
Audience Age Set: 25-34 (17.6%)
YOUTUBE
Active Users: 2.6 Billion
Average Time Spent: 19 Minutes
Audience Age Set : 25-34 (20.7%)
INSTAGRAM
Active Users: 2.35 Billion
Average Time Spent: 31 Minutes
Audience Age Set : 18-24 (17%)
Do you need some tips on how to gain more followers on
Instagram?
TIKTOK
Active Users: 1 Billion
Average Time Spent: 45 Minutes
Audience Age Set : 16-24 (26%)
LINKEDIN
Active Users: 310 million
Average Time Spent: 17 Minutes
Audience Age Set : 25-34 (60%)
TWITTER
Active Users: 368 million
Average Time Spent: 20.45 Minutes
Audience Age Set : 25-34 (38.5%)
Increase Brand Awareness
26.1%
Sales/lead generation
22%
Increase Community Engagement
17.9%
Grow Brand Audience
17.2%
Increase web traffic
16.8%
Top goals of Social Media Marketers
TIPS FOR CREATING ENGAGING
CONTENT THAT WILL HELP INCREASE
BRAND AWARENESS
Use a variety of formats
Storytelling
Provide values
Consistency
Social Media Strategy
An essential factor in building brand awareness
Reach a wider audience
Increase brand recognition
Drive traffic to your website
Develop long-term relationships with customers
And stay ahead of the competition.
Creating a robust social media strategy is an:
Key Metrics To Track Social Media
Success
Reach
Impressions
Engagement
Follower Growth
Referral Traffic
1.
2.
3.
4.
5.
Contact Us Today
www.woosper.com +12135330194
info@woosper.com
Follow Us
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Brand Awareness Strategies through Social Media

  • 1. MASTERING PERSONAL BRANDING THROUGH SOCIAL MEDIA MARKETING Digital Presence: An Essential Facet for Business Success
  • 2. INTRODUCTION TO PERSONAL BRANDING What Exactly Is Personal Branding Strategies?
  • 3. The branding is the process of marketing yourself like a household name until you actually become a household name. UNIQUE ATTRIBUTES
  • 4. YOUR PERSONAL BRAND IS YOUR CONSISTENT DAY-TO- DAY IMPRESSION Create an image you can sustain year after year.
  • 5. RICHARD BRANSON Branding yourself is equally important to branding your business
  • 6. How to discover your super powers and create personal brand draft? What are you doing when you feel like you are at your most passionate and engaged? What do you enjoy doing Even when you aren't getting paid for it? What do you most often receive compliments on without even trying? If you could share just one thing with humanity, what would you choose? What would you do with your life if you didn't have to worry about money or failure? What can you do better than anyone else in the world? Focus on the ones that give you the most mileage, and don't worry if you feel like you haven't found enough strong answers to these questions, sometimes finding your strength is hard. You don't have to answer every single question.
  • 7. Why It's Critical To Develop Your Personal Brand Stand out from the competition Build credibility and trust. Enhance your visibility and reputation Increase your influence and impact Take control of your career
  • 8. Authenticity Consistency Clarity Relevance Visibility Adaptability Take control of your image with these six core principles of building your image
  • 9. Personal Brand Marketing Plan Activity Define your personal brand Identify Your Target Audience Develop a Content Marketing Strategy Build Your Online Presence Engage with Your Audience Network and Collaborate Measure Your Results Launching Your Personal Brand: Achieve Recognition As An Expert
  • 10. POPULAR SOCIAL MEDIA PLATFORMS FOR PERSONAL BRANDING LinkedIn Instagram Twitter Facebook YouTube
  • 11. WHY SOCIAL MEDIA FOR PERSONAL BRANDING Reach a large audience Showcase expertise Build a personal brand Networking Cost-effective
  • 12. How to measure the success of your personal branding efforts on social media. 1. Monitor your engagement 2. Keep track of your follower count 3. Assess your reach 4. Analyze your content performance 5. Evaluate your social media mentions 6. Monitor your website traffic
  • 13. INDIVIDUALS WITH SUCCESSFUL PERSONAL BRANDS ON SOCIAL MEDIA Gary Vaynerchuk Marie Forleo Neil Patel
  • 14. Key elements of a successful personal branding strategy Define Your Target Audience Establish Your Goals Craft Your Content Strategy Develop Your Personal Branding Message Build Your Online Presence Engage with Your Audience
  • 15. Importance of managing your online presence and maintaining a positive reputation. 1. First Impressions 2. Professionalism 3. Opportunities 4. Crisis Management 5.Personal Branding
  • 16. Importance of developing a well-defined personal branding strategy Differentiation Credibility Consistency Networking Career growth 1. 2. 3. 4. 5.
  • 17. SOCIAL MEDIA USAGE DEMOGRAPHICS
  • 18. MOST USED SOCIAL PLATFORMS
  • 19. FACEBOOK Active Users: 2.9 billion Average Time Spent: 33 Minutes Audience Age Set: 25-34 (17.6%)
  • 20. YOUTUBE Active Users: 2.6 Billion Average Time Spent: 19 Minutes Audience Age Set : 25-34 (20.7%)
  • 21. INSTAGRAM Active Users: 2.35 Billion Average Time Spent: 31 Minutes Audience Age Set : 18-24 (17%) Do you need some tips on how to gain more followers on Instagram?
  • 22. TIKTOK Active Users: 1 Billion Average Time Spent: 45 Minutes Audience Age Set : 16-24 (26%)
  • 23. LINKEDIN Active Users: 310 million Average Time Spent: 17 Minutes Audience Age Set : 25-34 (60%)
  • 24. TWITTER Active Users: 368 million Average Time Spent: 20.45 Minutes Audience Age Set : 25-34 (38.5%)
  • 25. Increase Brand Awareness 26.1% Sales/lead generation 22% Increase Community Engagement 17.9% Grow Brand Audience 17.2% Increase web traffic 16.8% Top goals of Social Media Marketers
  • 26. TIPS FOR CREATING ENGAGING CONTENT THAT WILL HELP INCREASE BRAND AWARENESS Use a variety of formats Storytelling Provide values Consistency
  • 27. Social Media Strategy An essential factor in building brand awareness Reach a wider audience Increase brand recognition Drive traffic to your website Develop long-term relationships with customers And stay ahead of the competition. Creating a robust social media strategy is an:
  • 28. Key Metrics To Track Social Media Success Reach Impressions Engagement Follower Growth Referral Traffic 1. 2. 3. 4. 5.
  • 29. Contact Us Today www.woosper.com +12135330194 info@woosper.com