Hybrid cloud allows businesses to use both private and public clouds for flexibility, scalability and security. PaaS enables businesses to develop and deploy applications faster at lower costs. Identity and access management becomes more important as cloud transactions increase and emerging tools will improve security and user experience. Web-powered apps available through the cloud will allow businesses to access scalable applications without developing their own. New technologies combining big data, analytics, machines and applications will help gather more data from more sources to improve operations and create new revenue.