RightScale Webinar: September 1, 2010 – In this webinar, we discuss the basic concepts behind cloud computing, show you real applications of the cloud in production today, and explore practical information you need to get started.

1. Cloud Computing Basics September 2010

4. Bryce Larsen – Account Manager, RightScalePlease use the questions window to ask questions anytime! Your Panel Today

6. Who is using cloud computing today?

7. Ideal starter projects – demo

8. How to promote cloud internally

9. Q&AAgenda Please use the questions window to ask questions anytime!

10. Cloud Management More than 25,000 users 1.4M+ servers launched Scaling events:- 50-3500 servers 3 days- 8000 servers 1 co.- 0 to 35M users/day Largest production deployments in the cloud to date

11. What is cloud computing? Flexible computing resources Provisioned on-demand Pay per use Available over the Internet – ‘in the cloud’ Or in your own enterprise data center

13. Cost reduction

15. Solution: managed cloud Infrastructure Cost $ On Demand Provisioning Predicted Demand Actual Demand Automated Scaling time

16. Cloud levels RightScale

17. Cloud levels RightScale

18. Customer usage up 1,000% (12 mos.)

19. Mar 2009 *Avg. Cost 100% ($0.174) Sep 2009 *Avg. Cost 149% ($0.260) Jun 2010 *Avg. Cost 272% ($0.474) *based on running instance type launched by RS at period end Instance size increase 272%

20. Worldwide access

21. Expanding from Web 2.0 to ‘Enterprise’ From to Web 2.0, games, software, media, mobile, biopharma, health care, financial services, education Ideal use cases: Scaling websites Grid Test & dev Disaster recovery Application delivery Who’s using cloud computing?

22. Example:

23. Sony Artist Sites

24. ContentPartners Cloud Ingestion Grid Message Queue Encoder Storage Distribution Sling.com Transcoding

26. Globalreach for services is needed (Europe, USA, Asia)

27. Big nameclientsdemandcarrier-gradereliability

28. Full 24/7, 365 supportexpectations to us and us to ourvendors

29. Social Games As of April 13, 2010 = RightScale Managed

30. Mattel

31. “Lilly is leveraging RightScale's infrastructure management interface and services against appliance/application stacks in a ‘vending machine’ concept that allows self-service to infrastructure.” - Dave Powers, Assoc. Information Consultant, Eli Lilly & Co.Top 25 Information Managers 2010

33. Grid for batch processing

34. Development and test environmentDemo of Ideal Use Cases

35. Justifying use of cloud Human Capital www.rightscale.com/whitepapers ?? Initial Deployment Ongoing Maintenance Efficiency Gains 67-85% Efficiency Gains ~ 50% Cloud APIs or Consoles RightScale Time

36. Establishing the ROI internally Put image of ROI part of our website here.

37. Getting started Have a project, but need some help? Email us at projectconsult@rightscale.com Ready to get started? Sign up for our Free Edition: www.RightScale.com/Free Call us for a VIP trial of our paid editions Need to know more? Read our White Paper: www.RightScale.com/TCO