This document presents an overview of cloud computing, highlighting its flexible and on-demand nature, which allows businesses to reduce costs and increase reliability. It outlines ideal use cases such as scaling websites and disaster recovery while showcasing notable clients like Sony and Eli Lilly leveraging cloud services. Additionally, it offers guidance for organizations looking to start with cloud computing and includes resources for further assistance.

1. Cloud Computing BasicsSeptember 2010

2. Presenting:Michael Crandell – CEO, RightScale – @michaelcrandell

3. Uri Budnik – RightScale Evangelist – @uribudnikQ&A line:Andrew DeMille – Account Manager, RightScale

4. Bryce Larsen – Account Manager, RightScalePlease use the questions window to ask questions anytime!Your Panel Today

5. What is cloud computing?

6. Who is using cloud computing today?

7. Ideal starter projects – demo

8. How to promote cloud internally

9. Q&AAgendaPlease use the questions window to ask questions anytime!

10. Cloud ManagementMore than 25,000 users1.4M+ servers launchedScaling events:- 50-3500 servers 3 days- 8000 servers 1 co.- 0 to 35M users/dayLargest production deployments in the cloud to date

11. What is cloud computing?Flexible computing resourcesProvisioned on-demandPay per useAvailable over the Internet – ‘in the cloud’Or in your own enterprise data center

12. What is cloud computing?Flexible computing resourcesProvisioned on-demandPay per useAvailable over the Internet – ‘in the cloud’Or in your own enterprise data centerRevolutionary benefits:Business agility

13. Cost reduction

14. Reliability & freedomClassic IT problemInfrastructureCost $You just lostcustomersLargeCapitalExpenditurePredictedDemandOpportunityCostTraditionalHardwareActualDemandtime

15. Solution: managed cloudInfrastructureCost $On DemandProvisioningPredictedDemandActualDemandAutomatedScalingtime

16. Cloud levelsRightScale

17. Cloud levelsRightScale

18. Customer usage up 1,000% (12 mos.)

19. Mar 2009*Avg. Cost 100% ($0.174)Sep 2009*Avg. Cost 149%($0.260)Jun 2010*Avg. Cost 272%($0.474)*based on running instance type launched by RS at period endInstance size increase 272%

20. Worldwide access

21. Expanding from Web 2.0 to ‘Enterprise’From toWeb 2.0, games, software, media, mobile, biopharma, health care, financial services, educationIdeal use cases:Scaling websitesGridTest & dev Disaster recoveryApplication deliveryWho’s using cloud computing?

22. Example:

23. Sony Artist Sites

24. ContentPartnersCloud IngestionGridMessage QueueEncoderStorageDistributionSling.com Transcoding

25. Stock Market QuotesRecognizedvendors