This document discusses Fitbit Group Health, a service that helps companies create wellness programs for their employees using Fitbit devices. It describes three solutions - Basic/Starter, Select, and Custom - that differ in features like distribution of trackers, engagement tools, reporting, and support. It also outlines the two-step process of first choosing a solution and then selecting Fitbit trackers to use in the program. The goal is to help employers connect employees through an online wellness community and challenges using Fitbit products and services.
Concept Pitch for Fitbit Premium Marketplace --
University of Washington Software Product Management Certificate Program -- Dec. 5, 2012
Greg Camenzind, Paul Siemering, Savio Tsui
Being a Data Enthusiast and someone with deep interest in strategy, this is my take on what Fitbit should do in the future. This was a group project with my two amazing team mates from my Strategic Information Management class!
This PowerPoint gives leeway to the market of "wearables" an up and coming piece of technology that is able to be worn on the body for convenience. In addition, we have also shed light on the market value of the piece of technology and the competitors of the Fitbit.
Also, showing people the difference between a wide variety of 'wearables' and why some brands are more sustainable and popular than others.
Concept Pitch for Fitbit Premium Marketplace --
University of Washington Software Product Management Certificate Program -- Dec. 5, 2012
Greg Camenzind, Paul Siemering, Savio Tsui
Being a Data Enthusiast and someone with deep interest in strategy, this is my take on what Fitbit should do in the future. This was a group project with my two amazing team mates from my Strategic Information Management class!
This PowerPoint gives leeway to the market of "wearables" an up and coming piece of technology that is able to be worn on the body for convenience. In addition, we have also shed light on the market value of the piece of technology and the competitors of the Fitbit.
Also, showing people the difference between a wide variety of 'wearables' and why some brands are more sustainable and popular than others.
A powerpoint I created for a group project in my Integrated Marketing Communications class. The objective of the project was to create a new product line and create a marketing plan for it.
For a market researching class at UNL, I worked with a group of classmates to collect and analyze market research data to understand how the Fitbit company and it's products are viewed in the market. This project included hosting focus groups and one-on-one interviews, creating and disseminating a questionnaire, and testing different market research hypothesis with data analysis tools.
Fitoop.com is the Mint.com of health and fitness data.
Fitoop not only aggregates, and analyzes your data, but also provides you with custom suggestions on how to be a healthier and happier you.
Fitbit is wearable device which is your friend which always taking care of your health.
Fitbit is a company name which introduces fitness watch and the name is Fitbit with some extension.
Follow on: mohangukanti.wordpress.com
I am big fan of Digital Health. I researched one of companies well know for wearable trackers. This slide contains from its mission to latest news.
Feel free to give feedback to me and ask me any questions.
mijeongchloekim@gmail.com
----------------------------------------------------------------------------------
Contents
*Intro
Mission
About Fitbit
About CEO, CTO
Office: headquarter, branches
*Performance
Public Offering
Clinical Research
Acquisitions
*Finance
Public Offering
Financial Statement
Funding Rounds
Investors
*Appendix
SWOT Analysis
Latest News
Mobile smartphone technologies are revolutionizing healthcare industry and Affle Enterprise contributes in making this transformation faster and better.
Health and fitness have been the main priority of everybody from the beginning. Every person wants to stay fit and healthy in their lives. It is a fact that a healthy person lives more than an unhealthy one. Even in the transforming technology, the need of being fit doesn't change. Now-a-days there are many applications, designed for mobile devices to keep a person fit. They help users to maintain their physical, mental workout, and many other activities. The market is crammed with many health apps that make the workout schedules so easy for every individual. They are the best alternate for gyms and give maximum results.
Final assignment OF IIM-L INTERNSHIP - GETFIT MARKETING PLANAnkan Mukherjee
Slides made by ANKAN MUKHERJEE, IIT-ROORKEE, under the guidance and supervision during the Internship of Marketing Management by Prof. SAMEER MATHUR of IIM-Lucknow from 13 June- 10 July, 2016.........
A powerpoint I created for a group project in my Integrated Marketing Communications class. The objective of the project was to create a new product line and create a marketing plan for it.
For a market researching class at UNL, I worked with a group of classmates to collect and analyze market research data to understand how the Fitbit company and it's products are viewed in the market. This project included hosting focus groups and one-on-one interviews, creating and disseminating a questionnaire, and testing different market research hypothesis with data analysis tools.
Fitoop.com is the Mint.com of health and fitness data.
Fitoop not only aggregates, and analyzes your data, but also provides you with custom suggestions on how to be a healthier and happier you.
Fitbit is wearable device which is your friend which always taking care of your health.
Fitbit is a company name which introduces fitness watch and the name is Fitbit with some extension.
Follow on: mohangukanti.wordpress.com
I am big fan of Digital Health. I researched one of companies well know for wearable trackers. This slide contains from its mission to latest news.
Feel free to give feedback to me and ask me any questions.
mijeongchloekim@gmail.com
----------------------------------------------------------------------------------
Contents
*Intro
Mission
About Fitbit
About CEO, CTO
Office: headquarter, branches
*Performance
Public Offering
Clinical Research
Acquisitions
*Finance
Public Offering
Financial Statement
Funding Rounds
Investors
*Appendix
SWOT Analysis
Latest News
Mobile smartphone technologies are revolutionizing healthcare industry and Affle Enterprise contributes in making this transformation faster and better.
Health and fitness have been the main priority of everybody from the beginning. Every person wants to stay fit and healthy in their lives. It is a fact that a healthy person lives more than an unhealthy one. Even in the transforming technology, the need of being fit doesn't change. Now-a-days there are many applications, designed for mobile devices to keep a person fit. They help users to maintain their physical, mental workout, and many other activities. The market is crammed with many health apps that make the workout schedules so easy for every individual. They are the best alternate for gyms and give maximum results.
Final assignment OF IIM-L INTERNSHIP - GETFIT MARKETING PLANAnkan Mukherjee
Slides made by ANKAN MUKHERJEE, IIT-ROORKEE, under the guidance and supervision during the Internship of Marketing Management by Prof. SAMEER MATHUR of IIM-Lucknow from 13 June- 10 July, 2016.........
This was a class assignment for my marketing module with NYU SCPS. We were told to pick a brand/product, suggest target market, USPs, and recommendations on how the brand can work out their marketing plan.
It was a fun module with the lecturer, Ms Diana Tomai. She was very focused, and always very willing to clear my doubts along the way, even though we were 12 hours apart.
Apple Watch: Everything You Need To Know As A MarketerInlight
This presentation provides an overview of the Apple Watch and information that will help you decide whether it should be part of your mobile or app strategy. We cover core watch features, the WatchKit API and key questions to think about before deciding to build an Apple Watch application.
Final presentation of Go-to-Market Strategy for Fitbit Premium Project for University of Washington Software Product Management Certificate Program. June 2013
FITpas (Personal Activity Score) is a software application designed for use by individuals, corporate wellness programs, health care providers and others, who need a consistent, standardized method of measuring and tracking the rate of energy expenditure for virtually any fitness activity, using an individual’s unique biometric data. The FITpas application is currently able to connect to over 100 fitness tracking devices, to provide a seamless link between each user’s fitness tracking device account and his/her FITpas account. By connecting directly with the device, FITpas is able to provide a level of accuracy and sophistication unrivaled for tracking, aggregating and scoring physical activity. FITpas was created to track and score your daily activity using a simple and straight-forward formula to measure, and reward your ongoing Health and Wellness progress!
Like our Facebook at https://www.facebook.com/FITpasfit
Follow us on Twitter @fitpasfit
and Instagram @FITpas
Fitbit App - UX Review
Website: https://www.fitbit.com/dk/app
This is an independent UX expert review based on my proprietary UX checklist for digital health apps. The checklist is based on findings from user testing of 20 health and wellbeing apps. The apps are reviewed against 70 guidelines in 5 categories:
Onboarding and homepage - checkpoints related to first-time user experience (from sign up flow to reaching the home screen of the app)
Tracking - tracking of users' health data and/or symptoms
Data visualisation - how well the app uses data from tracking to display and visualise insights, progress and patterns
Content - findability and presentation of content
Support and education - how well the app uses both data and content to guide and educate users
Learn more on www.panacea.digital
Get Set Go is much more than a gym app, it is a lifestyle change. Through personalized workouts, proper nutrition advice, goal setting and direction, and client education, and you get all this without going to gym, we help clients identify the perfect recipe for achieving a fulfilling fitness program.
Highlights from our 2021 Boundless Solutions Product Roadmap webinar include:
• Enhanced activity tracking with Motion 2.0
• Usability enhancements with an updated look & feel
• New features in the Mobile App 7.0 Upgrade
• And even a new module called Boundless Community™!
Fibotalk is a product analytics platform with goal oriented user engagement system
Our platform utilizes product and user analytics results to continuously nudge users to the high value features during trial, resulting in higher success probability.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Fitbit Capabilities
1. Change lives at your workplace by connecting employees
with Fitbit Group Health.
Products & Solutions
2. STEP 1
Choose Your Solution
Select the perfect software and services to
connect your employees together.
BASIC STARTER SELECT
Create an online
community by using
free Fitbit resources to
organize challenges and
encourage active living.
IDEAL FOR:
Wellness leaders using
Fitbit activity trackers
for small groups,
communities and teams.
Access the Fitbit Group
Health technology you
need to set up a corporate
program and community for
your employees.
IDEAL FOR:
Wellness leaders who are
a taking a DIY approach to
launching and managing
their own program.
Get guidance and
support every step of
the way as you build and
manage your Fitbit Group
Health program.
IDEAL FOR:
Wellness leaders
who need dedicated
support from launch
and throughout the
life of the program.
How our wellness experience works.
• Fitbit creates an e-commerce experience where employees can
choose their tracker.
• Fitbit applies any employer subsidization, collects payment and
ships the trackers directly to the employee.
• Employees are instantly invited to enroll in the program during
tracker setup.
• Employees can track their progress and support each other on
your program’s dashboard.
Ready to get started? Plan your Fitbit Group Health
experience in two easy steps:
STEP 1 : Choose Your Solution
STEP 2 : Choose Your Fitbit Trackers
Looking to take your wellness
program to the next level?
HARNESS THE POWER OF THE GLOBAL MARKET LEADER IN
CONNECTED HEALTH & FITNESS WITH FITBIT GROUP HEALTH.
3. Compare Solutions
Find the right wellness solution for your business.
Key Capabilities
BASIC
Free Solutions for Small Groups
STARTER
Lightweight
SELECT
Comprehensive
DISTRIBUTION
• Bulk shipment of trackers • Drop shipment of trackers to eligible
employees
• Choice of subsidy levels
• Standard welcome text for users
• Custom online storefront for payment
processing and payment, open for
3 months
• Instant invitation to your program when
an employee sets up a tracker
• Drop shipment of trackers to individual
employees
• Unlimited subsidy levels
• Customized, personal welcome text
for users
• Custom online storefront for payment
processing and payment, open for
12 months
• Instant invitation to your program when
employee sets up a tracker
• Up to two friends & family promos
ACTIVATION
• Users create groups on the Fitbit app
or Fitbit.com dashboard
• Materials for getting started on your own
• Can create up to 25 groups
• Virtual kickoff with your dedicated Fitbit
Customer Success team member
• 4-6 weeks of guided implementation
• Continuous account management
• Can create as many groups as needed
ENGAGEMENT
• Enjoy a user-friendly experience through
the Fitbit app and web dashboard
• Custom logo and text for an instant,
automatic invite to participate
• Co-branded My Wellness page
for employees
• Ability for administrators to create and
send emails and push notifications
• Access to the Fitbit Group Health
Challenges Playbook
• Custom logo and text for instant,
automatic invite to participate
• Co-branded My Wellness page
for employees
• Ability for administrators to create and
send emails and push notifications
• Access to the Fitbit Group Health
Challenges Playbook
DASHBOARDS &
REPORTING
• Individual and group leaderboards
available through the Fitbit app or on the
Fitbit.com dashboard
• Access to real-time, downloadable
aggregate and individual data
• Access to real-time, downloadable
aggregate and individual data
• Quarterly KPI report from dedicated
Customer Success specialist
SUPPORT
• Standard Fitbit customer support for users • Program administrators have access to
a support specialist
• Employees receive priority status with
Fitbit customer support
• Program administrators have access
to a dedicated Customer Success
team member
• Employees receive priority status with
Fitbit customer support
• Employees get exclusive access to a
dedicated Fitbit Group Health support line
• Annual business review
4. STEP 2
Choose your Fitbit trackers
Fitbit Group Health offers preferred pricing for employers ordering
250 units or more.*
ACTIVE FITNESS
Connected GPS
PurePulse™ heart rate
Multi-sport tracking
SmartTrack™
auto exercise recognition
Caller ID, text & calendar alerts
Music control
All-day activity
Auto sleep tracking & alarms
Color touchscreen &
customizable clock face
On-screen workouts
Accessory bands and frames
Smart Fitness Watch
PERFORMANCE FITNESSEVERYDAY FITNESS
Activity + Sleep Tracker
All-day activity
Floors climbed
Sleep & alarms
Clock + display
Discreet clip
Activity Tracker
All-day activity
Replaceable battery
Large tap display
Discreet clip
Fitness Wristband
All-day activity
Auto sleep tracking
& alarms
Progress display
Accessory bands
Designer accessories
Built-in GPS
PurePulse™ heart rate
Multi-sport tracking
SmartTrack™
auto exercise recognition
Caller ID & text alerts
Music control
All-day activity
Auto sleep tracking & alarms
Touchscreen display
Stopwatch & timer
Run cues
Fitness Super WatchFitness Wristband
All-day activity
Reminders to Move
SmartTrack™
auto exercise recognition
Call, text & calendar alerts
Auto sleep tracking & alarms
Clock + display
Accessory bands
Heart Rate + Fitness Wristband
PurePulse™ heart rate
Exercise Mode
SmartTrack™
auto exercise recognition
Caller ID
All-day activity
Auto sleep tracking & alarms
Floors climbed
Clock + display
