The number of wearable fitness devices sold has grown 500% in the last year. However, these devices usually provide no benefit to fitness facilities and could even distance members from clubs over time. FitLinxx Direct is a new program that enables clubs to offer members a facility-sponsored wearable device, the Pebble+ Activity Tracker, to help strengthen member relationships and engagement. The Pebble+ automatically syncs member activity data to the FitLinxx Direct web application in real time, allowing members to track their progress and compete in challenges.