Fitbit has several planned PR and marketing activities to promote brand awareness and sales of their fitness trackers: 1) A Facebook challenge called #impressmyFITBIT where users complete daily tasks to earn points and be ranked on a leaderboard among friends. 2) Partnering with fashion events like Lakme Fashion Week to have celebrities and designers wear Fitbits and promote their fashionable design. 3) Asking popular YouTube influencers with millions of subscribers like MKBHD and Unbox Therapy to review Fitbit products. 4) Running social media campaigns around health and fitness hashtags like #7minuteWorkout and #TheFITBITmonth to engage users.