SlideShare a Scribd company logo
Welcome
We are the Market leader
But they are not our competitors..
Our real competitors are
Putting everything in one picture
Here are some PR activities..
#impressmyFITBIT
• Fitbit will give daily tasks and there will be a leader-board among
Facebook friends. All you have to do is to be on top to impress FITBIT
• If completed can be shared via
Fashion Meets Fitness
• They will talk about the FITBIT with press
showcasing which feature of the FITBIT they
can’t live without
#FashionmeetsFitness
• Tie up with Lakme Fashion Week
• Celebrities, designers and shows toppers will
wear FITBIT during the show
Introducing Calorie meter for Indian foods as well
For those who watch
Like MKBHD, Unbox Therapy and GeekyRanjit
Total Subscriber- 34,47,274
Total Subscriber- 44,41,590
Indian You-tuber - 3,84,270
Ask influencers to review FITBIT
in YouTube, twitter
For those who read..
Featuring at the top spot in articles as “Top 10 tech you must have” or “gadgets you must buy today” in
#Brand ambassador: Virat Kohli
• He will wear FITBIT tracker during the matches
• A photo-shoot of him with FITBIT which can be used as a banner in Amazon homepage
There are about 74% people who owns a FITBIT but hardly exercise
Secondary research ~ qualtrics
#7minuteWorkout
Decide your own
workout
Keep a track of all
your activities
Check out video
Illustrations
Hence, is your
personal trainer
This campaign can used for better Word of Mouth >> tapping potential customers
Even this can happen anytime in life
So Gift your relatives FITFIT Alta and Blaze on
World health day
Don’t you want your Relatives to do this ?
#TheFITBITmonth (October)
Buy a FITBIT and get freebies like..
FITBIT was introduced this month
#FitbitChallenge
Would you accept the challenge..?
Once accepted, we will make them wear FITBIT fitness Tracker before
the challenge
Ask them to run against escalator and reach to the other end as fast as
possible
After the task, we will indicate the following from the fitness Tracker
they were wearing-
Heartrate
Number of steps
Calories burned
Time
Can be done in Malls and Airports
Celebrities will wear FITBIT during the
event and talk about..
19th June- Delhi Marathon
&
26th June- Mumbai Marathon
total number of steps
calories burnt
heartbeat
Other things which can be done…
YouTube ads in tech channels
Banner ads in tech websites
Feature videos and blogs with influencers
Remarketing
ppt is officially over, but..
When FITBIT asks you to drink water
When your Friends are trying to stop you
in Leader-board
Thank you 

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PR for FITBIT

  • 2. We are the Market leader But they are not our competitors..
  • 3. Our real competitors are Putting everything in one picture
  • 4. Here are some PR activities..
  • 5. #impressmyFITBIT • Fitbit will give daily tasks and there will be a leader-board among Facebook friends. All you have to do is to be on top to impress FITBIT • If completed can be shared via
  • 6. Fashion Meets Fitness • They will talk about the FITBIT with press showcasing which feature of the FITBIT they can’t live without #FashionmeetsFitness • Tie up with Lakme Fashion Week • Celebrities, designers and shows toppers will wear FITBIT during the show
  • 7. Introducing Calorie meter for Indian foods as well
  • 8. For those who watch Like MKBHD, Unbox Therapy and GeekyRanjit Total Subscriber- 34,47,274 Total Subscriber- 44,41,590 Indian You-tuber - 3,84,270 Ask influencers to review FITBIT in YouTube, twitter
  • 9. For those who read.. Featuring at the top spot in articles as “Top 10 tech you must have” or “gadgets you must buy today” in
  • 10. #Brand ambassador: Virat Kohli • He will wear FITBIT tracker during the matches • A photo-shoot of him with FITBIT which can be used as a banner in Amazon homepage
  • 11. There are about 74% people who owns a FITBIT but hardly exercise Secondary research ~ qualtrics
  • 12. #7minuteWorkout Decide your own workout Keep a track of all your activities Check out video Illustrations Hence, is your personal trainer This campaign can used for better Word of Mouth >> tapping potential customers
  • 13. Even this can happen anytime in life
  • 14. So Gift your relatives FITFIT Alta and Blaze on World health day
  • 15. Don’t you want your Relatives to do this ?
  • 16. #TheFITBITmonth (October) Buy a FITBIT and get freebies like.. FITBIT was introduced this month
  • 17. #FitbitChallenge Would you accept the challenge..? Once accepted, we will make them wear FITBIT fitness Tracker before the challenge Ask them to run against escalator and reach to the other end as fast as possible After the task, we will indicate the following from the fitness Tracker they were wearing- Heartrate Number of steps Calories burned Time Can be done in Malls and Airports
  • 18. Celebrities will wear FITBIT during the event and talk about.. 19th June- Delhi Marathon & 26th June- Mumbai Marathon total number of steps calories burnt heartbeat
  • 19. Other things which can be done… YouTube ads in tech channels Banner ads in tech websites Feature videos and blogs with influencers Remarketing ppt is officially over, but..
  • 20.
  • 21. When FITBIT asks you to drink water When your Friends are trying to stop you in Leader-board

Editor's Notes

  1. Please see this in slide show mode also the slides will change automatically so don’t worry. Thanks you 