There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why integrated and multi-channel fundraising, engaging Generation X and Millennial donors, and moving beyond the donation page are critical.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin - Director, Internet Solutions, Blackbaud and Roger Craver - Founder, DonorTrends / Editor, The Agitator.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Philanthropy by the Numbers: The story behind the statsBlackbaud
In our latest edition of npEXPERTS, top thought leaders from across the industry share their perspective on the latest trends and what's next for the social good industry.
There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why integrated and multi-channel fundraising, engaging Generation X and Millennial donors, and moving beyond the donation page are critical.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin - Director, Internet Solutions, Blackbaud and Roger Craver - Founder, DonorTrends / Editor, The Agitator.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Philanthropy by the Numbers: The story behind the statsBlackbaud
In our latest edition of npEXPERTS, top thought leaders from across the industry share their perspective on the latest trends and what's next for the social good industry.
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.
We'll share key metrics for:
Fundraising, including retention, ticket sales, membership, and more.
Email, from advocacy to newsletters to fundraising.
Social media, with a special focus on Facebook Fundraisers.
Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing.
Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
NO MARKETING CHANNEL CAN STAND ALONE
WHAT EVERY YOU DO OFFLINE WILL INFLUENCE ONLINE LEAD GENERATION
TIME PRESSURE IS SHORTING LEAD CYCLES & SALES CYCLES
JUST BEING IN THE CHANNEL ISN'T ENOUGH A CONSISTENT, CLEAR, COMPELLING & CREDIBLE MESSAGE IS A MUST
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Social Media Innovation in Friends Asking FriendsBlackbaud
Let’s face it. Fundraising is a lot easier when you have a little help from your friends. This session will reveal the latest tools and technology we’ve built into Friends Asking Friends to make it simpler and more effective than ever for your participants and supporters to raise money for your cause. We’ll also take a look at new research and statistics surrounding the impact of social media tools on peer-to-peer fundraising. You’ll leave this session with fresh ideas and actionable items to help your participants start raising more money on your behalf today.
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
The big news: online revenue for nonprofits grew by just 1% in 2018. But that's just scratching the surface of the M+R Benchmarks Study, and if we dig a bit deeper we will find a vast treasure trove of crucial findings. Join us for an in-depth review of digital data from dozens of nonprofits and explore what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.
We'll share key metrics for:
Fundraising, including retention, ticket sales, membership, and more.
Email, from advocacy to newsletters to fundraising.
Social media, with a special focus on Facebook Fundraisers.
Digital ads -- how much your peers are spending, where they're spending it, and what kind of returns they're seeing.
Mobile, including web traffic, bulk SMS, and peer-to-peer advocacy.
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
NO MARKETING CHANNEL CAN STAND ALONE
WHAT EVERY YOU DO OFFLINE WILL INFLUENCE ONLINE LEAD GENERATION
TIME PRESSURE IS SHORTING LEAD CYCLES & SALES CYCLES
JUST BEING IN THE CHANNEL ISN'T ENOUGH A CONSISTENT, CLEAR, COMPELLING & CREDIBLE MESSAGE IS A MUST
In this presentation, Shanelle Newton Clapham and Mamta Bhatt will share case studies of Australian charities that have had successful digital fundraising campaigns to acquire new donors to support their organisation and cause, via online channels. That's people making a direct online donation, sometimes a monthly donation, and showing how digital acquisition ROI compares to other traditional channels of donor acquisition.
Social Media Innovation in Friends Asking FriendsBlackbaud
Let’s face it. Fundraising is a lot easier when you have a little help from your friends. This session will reveal the latest tools and technology we’ve built into Friends Asking Friends to make it simpler and more effective than ever for your participants and supporters to raise money for your cause. We’ll also take a look at new research and statistics surrounding the impact of social media tools on peer-to-peer fundraising. You’ll leave this session with fresh ideas and actionable items to help your participants start raising more money on your behalf today.
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
Covers ROI of email. Consumer preference for email. Benefits of email. Explanation of permission for email: opt-in vs opt-out. Highlights CAN SPAM rules. Discusses deliverability of emails. Reviews lead nurturing through email. Explains scoring leads. Gives examples for email content, frequency and recency. Shows email data on timing, open rates, click through rates, device statistics, and subject lines. Details two email case studies.
Did you know:
17% of visitors to Charity web sites cannot find the donation page.
Up to 90% of people visiting your Non Profit donation page may be leaving without making a donation.
Optimizing your home page and donation page can lead to very large increases in online donations with no marketing spend.
Some studies, tests & results
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
It's and Not or
Danielle Johnson Vermenton, Senior Interactive Consultant, Blackbaud, on the latest trends of online philanthropy and the impact on nonprofits. Learn how online philanthropy is the pipeline for all your fundraising goals - and tips on how to get started.
How Your Online Fundraising Stacks Up With 152 Canadian Charities – Brady Jos...NetSquared Vancouver
We wanted to see what the current ‘best practices’ were in Canada when it came to online fundraising so we signed up for email and gave to 152 charities tracking the user experience and communications along the way.
The results will shine a light on where organizations are at today, the gap between best practices and what is actually happening, and the areas of opportunity when it comes to digital marketing with a focus on four key areas:
1. Email Signup
2. Email Communication
3. Online Donation Experience
4. Gift Acknowledgement
In this session, you will learn what other organizations from across the country are doing — well and not so well — and what you can be doing to accelerate your online fundraising. From email communications, to landing page design, to donation page gift arrays, you’ll get tons of research backed tips and insights in this jam packed presentation.
Vice President of Innovation and Optimization at NextAfter
LinkedIn: https://www.linkedin.com/in/bradyjosephson/
Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world.
Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Blackbaud's Chief Scientist, Chuck Longfield presentation at Simmons College. Chuck makes the case that the nonprofit industry does a great job of the 'art of philanthropy,' needs strengthen in the science of philanthropy.
EduVentures: Tapping the Social Funnel for Development_June 2016_Simmons CollegeJeffTe
Presentation from Jeff Alderson, Principal Analyst at EduVentures covering the business case for prioritizing social listening and social engagement for higher ed fundraising.
Blackbaud Interactive Consultant, Sophia Latto's presentation on tactics to increase online engagement using social media, donor welcome series emails and A/B testing.
Crowdfundamentals: what your nonprofit needs to know about today's crowdfundingJeffTe
A whitepaper co-authored by Blackbaud. Pomona College, The ALS Association & Big Brothers, Big Sisters of America. The paper shares the basic concepts of running a crowdfunding campaign and some interesting lessons learned from several non profits that have already gone down the path.
A presentation from BBCON 2014 that highlights trends and benchmarks for young alumni engagement at colleges and universities. With a heavy dose of data analysis, the presenters make the case that young alumni deserve a larger portion of attention from fundraisers.
Blackbaud presentation at Stevens Institute of Technology on 8/5/14. Makes the case that many flavors of crowdfunding are showing success in higher ed. Presenter encourages schools to find a technology platform that provides control over the branding/messaging and donor designations, while still facilitating the viral/social nature of these campaigns.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
DonorCentrics Reporting Examples for The Raiser's EdgeJeffTe
A suite of business intelligence reports designed for analysis, segmentation and forecasting around annual fund performance. The suite or reports integrates with The Raiser's Edge.
The Juilliard School Before & After Blackbaud Interactive Design ProjectJeffTe
Prior to their year-end appeals, The Juilliard School engaged with Blackbaud Interactive to redesign both their desktop and mobile giving forms. The before and after view is dramatic!
1. Everything You Need to Know About Measuring Online Results But Were Afraid to Ask April 12, 2010 Steve MacLaughlin Director – Internet Solutions Blackbaud www.blackbaud.com/connections
2. Internet Management for NonprofitsTed Hart, Steve MacLaughlin, James M. Greenfield, Phillip H. Geier, Jr. Beth Kanter Michael Sola and Tim Kobosko Dottie Schindlinger and Leanne Bergey Russell Artzt, John Murcott, and Mark Fasciano Roger M. Craver and Ryann Miller Steve MacLaughlin Adrienne D. Capps Walter P. Pidgeon Jr. Danielle Brigida and Jonathon D. Colman Marcelo IniarraIraegui and Alfredo Botti Philip King Lawrence C. Henze Andrew Mosawi and Anita Yuen Allan Pressel Michael Johnston and Matthew Barr Catherine Pagliaro Ben Rigby Frédéric Fournier
3. The Market is Noisy AGENDA What is a metric? Why should I care? Why should I care? Website Metrics Email Metrics Online Fundraising Metrics Social Media Metrics Benchmarking and Beyond
26. The Metrics that Matter Deliverability Open Rate Click-Through Rate Unsubscribe Rate Conversion Rate Source: ReturnPath
27. Deliverability Deliverability measures the % emails successfully delivered or not This is an inexact number as not all ISPs report delivered email Your Sender’s Reputation Impacts Deliverability Blackbaud: Sender Score= 70 Accepted Rate= 99.03% Risk= Low Source: ReturnPath
28. Open Rate Open Rate measures the % of opened emails that were delivered Open Rate can only be tracked on HTML-based emails, not Text emails Many systems block images used to track whether an email has been opened Preview Panes can also provide false-positive open rates The average open rate for known recipients is 19%. Your results may vary BUT… Just getting the message opened doesn’t mean you’re safe A recent Email Sender and Provider Coalition (ESPC) study showed that… 80% of respondents decide whether to click on the "Report Spam" or "Junk" button without opening the actual message Source: MarketingSherpa
29. Click-Through Rate CTR measures the % of links clicked by unique individuals in an email Be sure to look at both unique and per-individual CTRs in your metrics CTRs are highly dependant on the quality of the email segmentation, content, and design Unsubscribe Rate Unsubscribe Rate measures % of opt-outs from the email Remember…to be CAN-SPAM compliant you must allow for opt-outs Allow people to remove themselves from certain email lists as well as all communication
30. Conversion Rate Conversion Rate measures % of clickthroughs that resulted in an action Actions could be making a donation, registering for an event, taking a survey, renewing a membership, or some other trackable action Conversion Rate is the ultimate measure of the success of an email campaign Deliverability Rate Open Rate Click-ThroughRate ConversionRate Unsubscribe Rate
31. How Long Does it Take to Measure Results? 50% of people will open an email in the first 9 hours 75% of people will open an email in the first 28 hours The remaining 25% may take several days The average email campaign has its peak open rate in 14 days What is the Best Day of the Week to Send Email? There is no magic formula…so test, test, and oh yes, TEST! But…the most popular days are Tuesday through Thursday Saturday is the lowest volume email day of the week Source: MarketingSherpa
45. Turning Data into Information Total Constituents Total Donors Online Offline Online and Offline Total Gifts Online Offline Total Revenue Online Offline
68. Online Percentage of Total Fundraising < 1% 2% 3% 4% 5% 6% 7% 8% 9% > 10% Under Performance< 1% to 3% Average Performance3% to 7% Exceptional Performance7% to > 10%