Hugh Hefner started Playboy magazine in 1953 with a dream of being a businessman and helping his family. Playboy became highly successful and introduced a new lifestyle to conservative American society and other cultures worldwide. Playboy challenged social norms and helped integrate different cultures and races by not just focusing on sex. Over the years, Playboy evolved from nothing to a globally recognized brand that contributed to changing views on topics like fashion, lifestyle, sophistication, business, and sex.

2. IN MARKETING
The PLAYBOY brand it s mean of sucess, PLAYBOY it s a
magazine number one in sales in its topic. so for we and others
marketing students this company it is a example of vision, hard
work, dreams and compromise.
Hugh Hefner begun only with his dream of will be a
bussinesman and help his family. Today his dream is real and
his company change the think of consumers in many aspects to
getting elements for new cultures around the world.

3. To Show how this brand imposed a new life style in the
conservative society of the U.S.A and how after it did the
same in societies around the world becoming a brand
known as first level

5.  To show that PLAYBOY is not interested just
in sex, also in the integration of different
cultures and races.
 To understand how this brand envolves
through the years, from zero to what it is
today.
 To know the contribution made by PLAYBOY
to way of think of people about fashion, life
style, sophistication, bussines and sex.

6.  We think in PLAYBOY, because it did an
revolutionary and original idea in it´s
time.That generated an impact on society.
 PLAYBOY survived to
criticals, restrictions, protests and
rivalries, always preserved it´s originality
and innovation in his publishies. For this
reasons it´s a very sucessful brand and a
great example for marketing world.

8. In de second presentation will speak aboyt the history
and evolution the brand from to initiation in the in 1953
in theChicago citu to the present and where emerges
your logo?.So It is one of the most remembered for many
people worldwide,also it interviews with celebrities and
some prohibitions for sale of this magazine.
To show the edition most sold and some famous girls with
posed in the magazine and it is an input to world the
casinos and night clubs, will also look at some of its rivals
and its contents are not as elegant and sophisticated as
the showing in each issue of playboy magazine.