This is project done in the classroom where we studied everything about tommy hilfiger and created trend forecast for it for Spring Summer 2017

1. Trend Forecast SS19
By: Bidisha Das & Priyanshi Arora
4yrs VII Semester
FASHION FORECASTING ASSIGNMENT 3

2. BRAND AND BUSINESS

3. COMPANY
PROFILE

4. COMPANY
TIMELINE
1969
Started a
business of jeans
with high school
buddies
1979
Moved to New
York City to
pursue career as
a full time
Fashion designer
1985
Introduced 1st
Signature
collection with
Murjani Group
1992
Company goes
public
1994
Snoop Dogg
popularised the
brand wearing it to
SNL
1996
Womens wear clothing
line launched in 400
major department stores
across USA
1998
London Store
Launch
1999
Brand Ad Campaigns featured
Britney spears for the campaign
“Year of Music”
2000
Company stock
drops by 75%
2003
Tommy Hilfiger
steps down as
CEO
2006
Company suffers Financially and decides to
go private. It is acquired by Apax Partners
for $1.6 billions
2010
PVH
Corp.acquires the
Tommy Hilfiger
2014
Gary Sheinbaum and
Daniel Grieder are
appointed as the new
CEOs of Tommy
Hilfiger.
2016
The company announces
Gigi Hadid as a Global
brand ambassador

5. MARKET
WHAT
Tommy Hilfiger is a
brand which has
Classic American
Style. If we go in a
depth it can also be
called as “Preppy with
a Twist”.
The band is known for
its productions in
clothing, accessories,
footwear, eyewear,
fragrances and home
goods
WHEN
The collection
developed by
the brand is
done always
according to the
Everyday, and
Work
WHOM
The brand takes
their target market
as Men, Women
and children who
come from Upper
middle class or
Upper class
families.
The brand tries to
keep youthful and
fresh silhouettes
every time,
keeping in mind
their young target
audience.
AGAINST
As previously
explained it is
clearly understood
that the brand
don't work for the
lower income
groups and senior
citizens

6. BRAND
IMAGE
Tommy Hilfiger is a brand that is internationally recognised for celebration the classic American style
giving it a fresh young and modern twist. The designs are inspired by the Hilfiger’s love for the beaches,
art, music, sports and entertainment.
There are 4 segments of the brand
1 TOMMY HILFIGER
● The core line of the brand with over 25 categories
including menswear, womenswear, kidswear, sportswear
footwear and accessories.
● Brand focus on the 25-40 years old customers but still
comes up with the fresh and young designs always.
● The products are sold domestically and internationally on
the Tommy Hilfiger speciality and outlet stores. This is
done with the help of wholesale partners which can be in
stores or online; and through the digital commercial sites

7. BRAND
IMAGE
2 HILFIGER DENIMS
● This is the brand that targets the 18-30 year old
denim oriented customers.
● As the name suggests the line focuses on
Denims and hence it focuses on the premium
denim separates, footwear, bags, accessories,
eyewear and fragrance.
● The market for this brand is outside North
america and Tommy Hilfiger retail stores through
their wholesale partners (in store and online0 and
through digital and commercial sites.
● The tommy Jeans Capsule Collection was
launched in 2016 in North america and europe.

8. BRAND
IMAGE
3 HILFIGER COLLECTION
● The Hilfiger Collection is a blend of American Style
with Contemporary influences and a playful fashion
edge.
● This collection also targets the consumers of ages
between 25-40.
● The brand includes the designs that first premiere
on the runway during the New York fashion Week
● Just like other brands its collection is available
globally on Select Tommy Hilfiger retail stores,
through website partners and through digital
commerce sites.

9. BRAND
IMAGE
4 TOMMY HILFIGER TAILORED
● The target market is clear with 25-40 years old.
● It is an american menswear brand
● The brand follows a sophisticated styles which are
preferred for the formal occassions.
● The brand has both Structed as well as relaxed
tailoring, it is classic style with the modernisation
done done in fits, premium fabrics, new and
updated cuts.
● The collection can be identified with the rich colors
and luxurious details are executed with the brands
signature twist.
● Sales are done through the special Tommy Hilfiger
retail stores along with the wholesale partners of
stores and online, along with the digital commercial
sites

10. Let's talk about
numbers
(consumer reach)

11. Spent on global marketing and communications
$160 million

12. 1 billionThe Tommy Hilfiger Fall Fashion show reached this much audience through
Social Media

13. 2015 GLOBAL RETAIL SALES
NOTES:
1. North America
includes The U.S.A,
Canada and Mexico
2. Europe includes
Middle East and
Africa
3. Asia Pacific includes
Australia and New
Zealand
4. Latin America
includes central,
south as well as
Caribbean

14. ACTIVIDADES DE IBIZA

15. INSPIRATION

16. OVERVIEW
“Actividades de Ibiza” a collection line we bring to you inspired by the great islands of Ibiza. One of
the Balearic island of the Mediterranean sea, has quite a charm in the place. A day out in Ibiza for
surfing, water sports, meditation-yoga and parties. The brand has been taking inspiration of the
beach and beach activities for quite a few seasons now. The love of travel, music and sports has
been seen in all the collections launched. This clearly makes us indulge into the inspirations
related to the beaches.
The Spring Summer 2019 is coming up with some of the Mega trends in textiles. The trend
influencers will work on the principles of Moment, Dynamic and Calm. The trends are a clear
match to the lifestyle at the island. Also like the brand focus on its classical American style with a
blend of contemporary and new cuts, will show the power of its colors and the inspired location.
The trend will be fresh and calm along with the idea of taking new experiences. The flexible and
soft, lightweight, sheer fabrics with blends will be the demand of hot summers. The silhouettes will
be continued with the variations from Spring Summer 2018 giving the main priority to comfort and
class.Ibiza is a party island the clothes will get some of the beach party references to it.
All in all it is a collection about living in the moment, be acceptable to all the changes by getting out
of your zone to find inner peace

17. REFERENCE PICTURES

18. FABRICS
Silk Chiffon
Denim
Cotton
Lace
Shimmer
Patchwork
Technique

19. COLORS

20. PREDICTED SILHOUETTES
Patchwork
inspired
Striped
on the
neck
Knotted on
one side
Bell sleeves
Bell bottomed
Jacket style
Narrow Belt
style put
together
Puff Sleeves
can have a
come back

21. PREDICTED SILHOUETTES
One sided old
shoulder
Covered shoulders
Variation of gathers near neck
Patch work on shoulders
Gathers
Oversized with
collars
Flares
Fringes
experimentation

22. ADVERTISING AND PROMOTIONAL OVERVIEW
(Why these designs)
● Tommy Hilfiger is a brand that has been very particular over its marketing strategies
has covered a mass audience through social media network.
● All the ideas of garments has been made keeping in mind this digital era audience
and there fast changing choices.
● Colors has been forecasted as per the range of the brand as being observed in the
previous collection
● Tommy always puts its logo in someway or the other in a garment which has been
trademark of the toppers the style has been continued.

23. SOURCES AND THE
REFERENCES

24. MAGAZINE CLIPPINGS AND ARTICLES

25. REFERENCES
COLOR TREND
https://www.pantone.com/downloads/vcp/Pantone-VCP-S18-Sell-Sheet.pdf
http://www.vogue.com/fashion-shows/spring-2018-menswear/tommy-hilfiger#collection
TEXTILE TREND
http://www.ispo.com/en/trends/id_79704206/three-mega-trends-of-textile-season-spring-summer-2019.htm
l
http://textrends.ispo.com/en/Trends/Trends-Spring-Summer-2019/Textil-trends-Spring-Summer-2019/
TOMMY HILFIGER
https://www.pvh.com/brands/tommy-hilfiger
https://www.businessoffashion.com/community/people/tommy-hilfiger
https://en.wikipedia.org/wiki/Tommy_Hilfigger
http://tommy.com/
https://pinterest.com/tommyhilfiger/
https://www.youtube.com/tommyhilfiger
https://www.slideshare.net/sandychan23/tommy-hilfiger-brand-revival
https://www.slideshare.net/habieabie/tommy-hilfiger-brand-research
https://www.slideshare.net/HarshGoel1/tommy-hilfiger-66752053
http://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/tommy-hilfiger