The document provides information about planning and launching an online business in the United States. It discusses identifying industry competitors and keywords, understanding tax calculation and compliance, establishing logistics for shipping and fulfillment, creating an online store using ecommerce platforms, identifying target demographics for marketing, and developing advertising strategies. Recommendations and tools are provided for each step to help new online merchants effectively set up and promote their business in the US.
Inbound Marketing has been around for 12 years now. What is the current state of this marketing strategy? How well has it been adopted? What are the current tactics and approaches that are working well in 2018?
Stunts. Pranks. Practical jokes. All tend to get lumped in with experiential marketing. But done right, experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience. INBOUND guests don’t want to miss Ja-Nae's actionable advice on developing fully integrated and connected experiences based on a co-creator relationship with engaged consumers. The end results will demonstrate a brand’s ability to innovate while growing the overall company. Executives can expect to leave this session with a clear understanding of how to make the most of these programs and earn meaningful, measurable results.
Haines Publishing, Inc. was founded in 1993 and has since expanded from distributing nearly one million telephone directories across 15 territories to offering various print, internet, and mobile advertising solutions under their new name of Haines Local Search. Haines Local Search is a subsidiary of Haines & Company, Inc., which was established in 1928 and provides direct mail services, fundraising services, real estate data, and telephone directories among other products. The document provides an overview of the history and services of Haines Local Search and its parent company Haines & Company, Inc.
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
"Building a Revenue Engine: WTF is Demand Generation and how do you do it?" a...L-SPARK
The document discusses building an effective revenue engine through demand generation, funnels, and smart marketing (smarketing). It emphasizes that in addition to a great product, companies need systems to improve processes and expand revenue operations to scale. It outlines three phases of evolution and provides tips on positioning, defining personas, content marketing, events, paid channels, partnerships, defining the sales funnel, qualifying leads, and handoff processes between marketing and sales. The overarching message is that companies need clarity, focus, and alignment across their marketing, sales, and customer success to build an effective revenue engine.
The document provides information about Findit, a service by the Omaha World-Herald designed to help businesses establish their brand and increase their online search ranking. It does this through brand promotion activities like print ads, email blasts, and an enhanced online business listing, as well as ensuring accurate business information across directories to aid search engine optimization. Additional services discussed include website development, social media promotion, Google AdWords campaigns, and audience extension strategies to reach customers.
Has your contacts database ballooned into a sprawling, overwhelming mess? Are you feeling the itch to ditch any contact that’s not already in a nurturing workflow or sales conversation?
Before you launch into a deleting spree, hold on. You worked hard for those contacts. A messy database is a sign you’re doing something right.
At HubSpot, Nick Sal literally taught the class on contacts and list segmentation. Now as the leader of one of HubSpot’s top agency partners, he will show you how to bring order to your chaotic contacts database, resulting in more relevant emails, fewer unsubscribes, greater customer retention, and more revenue from deals with your contacts.
With real stories from real businesses, Nick will show you how to find the best engagement strategy for each of your contacts, using tactics like buyer personas, lifecycle stages, and lead scoring. He will teach you to slice and dice your contacts database like an inbound pro, keeping it clean, organized, and up-to-date.
Inbound Marketing has been around for 12 years now. What is the current state of this marketing strategy? How well has it been adopted? What are the current tactics and approaches that are working well in 2018?
Stunts. Pranks. Practical jokes. All tend to get lumped in with experiential marketing. But done right, experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience. INBOUND guests don’t want to miss Ja-Nae's actionable advice on developing fully integrated and connected experiences based on a co-creator relationship with engaged consumers. The end results will demonstrate a brand’s ability to innovate while growing the overall company. Executives can expect to leave this session with a clear understanding of how to make the most of these programs and earn meaningful, measurable results.
Haines Publishing, Inc. was founded in 1993 and has since expanded from distributing nearly one million telephone directories across 15 territories to offering various print, internet, and mobile advertising solutions under their new name of Haines Local Search. Haines Local Search is a subsidiary of Haines & Company, Inc., which was established in 1928 and provides direct mail services, fundraising services, real estate data, and telephone directories among other products. The document provides an overview of the history and services of Haines Local Search and its parent company Haines & Company, Inc.
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
"Building a Revenue Engine: WTF is Demand Generation and how do you do it?" a...L-SPARK
The document discusses building an effective revenue engine through demand generation, funnels, and smart marketing (smarketing). It emphasizes that in addition to a great product, companies need systems to improve processes and expand revenue operations to scale. It outlines three phases of evolution and provides tips on positioning, defining personas, content marketing, events, paid channels, partnerships, defining the sales funnel, qualifying leads, and handoff processes between marketing and sales. The overarching message is that companies need clarity, focus, and alignment across their marketing, sales, and customer success to build an effective revenue engine.
The document provides information about Findit, a service by the Omaha World-Herald designed to help businesses establish their brand and increase their online search ranking. It does this through brand promotion activities like print ads, email blasts, and an enhanced online business listing, as well as ensuring accurate business information across directories to aid search engine optimization. Additional services discussed include website development, social media promotion, Google AdWords campaigns, and audience extension strategies to reach customers.
Has your contacts database ballooned into a sprawling, overwhelming mess? Are you feeling the itch to ditch any contact that’s not already in a nurturing workflow or sales conversation?
Before you launch into a deleting spree, hold on. You worked hard for those contacts. A messy database is a sign you’re doing something right.
At HubSpot, Nick Sal literally taught the class on contacts and list segmentation. Now as the leader of one of HubSpot’s top agency partners, he will show you how to bring order to your chaotic contacts database, resulting in more relevant emails, fewer unsubscribes, greater customer retention, and more revenue from deals with your contacts.
With real stories from real businesses, Nick will show you how to find the best engagement strategy for each of your contacts, using tactics like buyer personas, lifecycle stages, and lead scoring. He will teach you to slice and dice your contacts database like an inbound pro, keeping it clean, organized, and up-to-date.
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
#FlipMyFunnel Boston 2016 - Kipp Bodnar - A Brave New World: Insights from 10...#FlipMyFunnel
The document discusses the importance of inbound marketing strategies over outbound strategies. It shows that inbound approaches like creating valuable content and distributing it widely can increase awareness, conversions, and revenue more effectively than outbound tactics like cold calling and interruptive ads. Specific metrics and examples are provided that demonstrate how content marketing helped HubSpot increase website traffic, leads, and conversions without relying on spam or interruption. The overall message is that marketers need to shift their focus to inbound strategies that provide value to potential customers through helpful, relevant content.
Digital Demand from Click to Close: A Search Marketing Guide for the CXODemandWave
This document contains information about a webinar hosted by Webmarketing123 on optimizing search engine optimization (SEO) strategies to drive revenue. The webinar covers the critical role of search and the modern buyer's journey, how to build a website for maximum SEO performance, and how to fine tune the conversion funnel to optimize search strategies. The webinar also includes a live Q&A session. The document provides details on the agenda topics and suggestions for measuring SEO performance and ROI.
The document summarizes two presentations given at a Utah Digital Marketing Collective event on October 16, 2019. The first presentation by Adam Bridegan of Rhone discussed strategies for Black Friday 2019, emphasizing the need to be proactive rather than reactive. He suggested exploring new advertising channels, optimizing websites, investing in video, and continuously testing campaigns. The second presentation by Pierson Krass of Lunar Solar Group addressed how to succeed with digital advertising as costs rise. He stressed the importance of continuous testing, bringing new content into campaigns frequently, and using data to make decisions.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
This document outlines an ecommerce marketing plan template that includes search engine optimization, pay per click advertising, content marketing, social media marketing, email marketing, conversion rate optimization, and additional resources. The plan discusses the importance of on-page and off-page SEO, generating short-term revenue from PPC advertising, engaging customers through content marketing, connecting with customers on social media, using email marketing to drive sales, optimizing the website through conversion rate testing, and providing additional learning materials.
Harnessing Analytics for SEM Automation - SMX Advanced 2016 - Amy BishopAmy Bishop
What PPC practitioners can learn from our marketing automation counterparts. Tips for leveraging principles of leadscoring and workflows to improve ppc campaigns.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Advanced Amazon Advertising Strategies for 2019Tinuiti
This document summarizes a webinar about advanced Amazon advertising strategies for 2019. It included presentations on utilizing different ad types on Amazon, including sponsored brands and sponsored products. It also covered targeting audiences with attributes and interests, optimizing ad creative with images and video, and using the Amazon DSP to reach audiences on and off Amazon. The webinar provided tips on campaign setup and optimization to help brands improve performance of their Amazon advertising.
La primera reunión del Santiago HubSpot User Group de 2017 reunió a un centenar de ejecutivos de marketing y ventas en la Universidad Adolfo Ibáñez.
José Martins, un Consultor Senior de Inbound de HubSpot, viajó directamente desde el corazón de Boston.
En el taller conversamos sobre:
• Hacer crecer tu negocio generando Leads de alta calidad
• Concretar ventas usando la metodología de ventas Inbound
• Gestionar tu embudo de ventas usando tu CRM
• La importancia de unir tus estrategias de marketing y ventas
Para más información pueden acceder a los siguientes vínculo:
https://www.ids.agency/es/inbound-marketing/blog/alinear-marketing-y-ventas-experto-en-inbound-sales-conversa-en-chile
https://www.ids.agency/es/inbound-marketing/blog/experto-de-hubspot-explica-la-mejor-forma-hacer-marketing
El trabajo de José Martins en HubSpot es el ayudar a los negocios de Latinoamérica a crecer a través del "Stack" de Crecimiento (HubSpot Growth Stack). Originario de Venezuela, el ingeniero se mudó a Boston para obtener un MBA en Emprendimiento y Finanzas.
Además, es un Chef certificado de Le Cordon Bleu y ha cocinado en un restaurán con estrellas Michelín cerca de Barcelona. Es padre de dos niñas y sueña con algún día ir al espacio.
The document describes a partnership between an online marketing firm called Yael Consulting and an orthopedic shoe company. Yael Consulting invested over $100,000 in the first 30 days to boost the shoe company's online marketing. This increased the shoe company's daily website sales from $600 to $40,000 in the first 10 days. Through in-depth customer research, optimizing website conversions, and rapidly increasing advertising spend, Yael Consulting helped the shoe company grow its monthly online sales to $750,000 within 6 months.
Customers Abandoning Their Shopping Carts? Don't Get Mad. Get Remarketing!Webtrends
Fact: Abandoned shopping carts account for $18 billion in missed revenue opportunities a year.*
Fact: Every cart abandonment email sent delivers over $6 in revenue.**
Embrace a new perspective on consumers who abandon your shopping cart, and use your insight to target them with an email remarketing campaign. Learn how email remarketing can bring consumers back, and turn them into high-value customers.
Our slideshare tells you how to do it, plus explains:
Why email remarketing is an effective way to bring abandoners back to your site
What makes cart abandoners a valuable group to target
How Webtrends technology enhances your email remarketing
* Forrester Research
** SalesCycle, 2013
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
Top 5 Paid Search Strategies in a Down Economypointit
http://www.pointit.com - This presentation covers marketing budget trends during a recession and aims to help you understand where smart marketers are spending their money. You'll learn how to tweak ad copy tactics to meet the market, how to increase keyword efficiency with less money, how to synchronize your SEO & PPC efforts, and much more.
Distressed Property / BMV Lead Generation Funnels for Real Estate Investors a...Kyle Balmer
Are you a property investor looking for distressed, below market value properties?
Maybe you have a website but it's not generating many leads.
This slideshare runs through why traditional websites don't work any more for lead generation.
We'll then run through the alternative and look at how you can generate high ROI property leads for extremely low cost. Use these techniques to find your own property deals or to source to other property investors.
This document provides an overview and guide to online marketing services offered by 411 Locals. It begins with an introduction to the company and what they do. The main body then discusses key topics like the benefits of online marketing, statistics on consumer online behavior, the basic package of services offered, and the timeline clients can expect for search engine optimization results. It emphasizes that online marketing is an ongoing process requiring collaboration between the client and agency.
The document provides information about creating an effective marketing plan, including performing a marketing analysis, determining a target market, selecting appropriate marketing activities and creating a budget. It discusses analyzing the total market and target segments, identifying competitors, and outlining sales strategies and forecasts. Sample marketing analyses and budgets are included to illustrate the concepts. The key steps are determining the target niche, assessing resources, selecting top 3-4 marketing strategies to fit the budget and time frame, and projecting expected results from each activity.
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
#FlipMyFunnel Boston 2016 - Kipp Bodnar - A Brave New World: Insights from 10...#FlipMyFunnel
The document discusses the importance of inbound marketing strategies over outbound strategies. It shows that inbound approaches like creating valuable content and distributing it widely can increase awareness, conversions, and revenue more effectively than outbound tactics like cold calling and interruptive ads. Specific metrics and examples are provided that demonstrate how content marketing helped HubSpot increase website traffic, leads, and conversions without relying on spam or interruption. The overall message is that marketers need to shift their focus to inbound strategies that provide value to potential customers through helpful, relevant content.
Digital Demand from Click to Close: A Search Marketing Guide for the CXODemandWave
This document contains information about a webinar hosted by Webmarketing123 on optimizing search engine optimization (SEO) strategies to drive revenue. The webinar covers the critical role of search and the modern buyer's journey, how to build a website for maximum SEO performance, and how to fine tune the conversion funnel to optimize search strategies. The webinar also includes a live Q&A session. The document provides details on the agenda topics and suggestions for measuring SEO performance and ROI.
The document summarizes two presentations given at a Utah Digital Marketing Collective event on October 16, 2019. The first presentation by Adam Bridegan of Rhone discussed strategies for Black Friday 2019, emphasizing the need to be proactive rather than reactive. He suggested exploring new advertising channels, optimizing websites, investing in video, and continuously testing campaigns. The second presentation by Pierson Krass of Lunar Solar Group addressed how to succeed with digital advertising as costs rise. He stressed the importance of continuous testing, bringing new content into campaigns frequently, and using data to make decisions.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
This document outlines an ecommerce marketing plan template that includes search engine optimization, pay per click advertising, content marketing, social media marketing, email marketing, conversion rate optimization, and additional resources. The plan discusses the importance of on-page and off-page SEO, generating short-term revenue from PPC advertising, engaging customers through content marketing, connecting with customers on social media, using email marketing to drive sales, optimizing the website through conversion rate testing, and providing additional learning materials.
Harnessing Analytics for SEM Automation - SMX Advanced 2016 - Amy BishopAmy Bishop
What PPC practitioners can learn from our marketing automation counterparts. Tips for leveraging principles of leadscoring and workflows to improve ppc campaigns.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Advanced Amazon Advertising Strategies for 2019Tinuiti
This document summarizes a webinar about advanced Amazon advertising strategies for 2019. It included presentations on utilizing different ad types on Amazon, including sponsored brands and sponsored products. It also covered targeting audiences with attributes and interests, optimizing ad creative with images and video, and using the Amazon DSP to reach audiences on and off Amazon. The webinar provided tips on campaign setup and optimization to help brands improve performance of their Amazon advertising.
La primera reunión del Santiago HubSpot User Group de 2017 reunió a un centenar de ejecutivos de marketing y ventas en la Universidad Adolfo Ibáñez.
José Martins, un Consultor Senior de Inbound de HubSpot, viajó directamente desde el corazón de Boston.
En el taller conversamos sobre:
• Hacer crecer tu negocio generando Leads de alta calidad
• Concretar ventas usando la metodología de ventas Inbound
• Gestionar tu embudo de ventas usando tu CRM
• La importancia de unir tus estrategias de marketing y ventas
Para más información pueden acceder a los siguientes vínculo:
https://www.ids.agency/es/inbound-marketing/blog/alinear-marketing-y-ventas-experto-en-inbound-sales-conversa-en-chile
https://www.ids.agency/es/inbound-marketing/blog/experto-de-hubspot-explica-la-mejor-forma-hacer-marketing
El trabajo de José Martins en HubSpot es el ayudar a los negocios de Latinoamérica a crecer a través del "Stack" de Crecimiento (HubSpot Growth Stack). Originario de Venezuela, el ingeniero se mudó a Boston para obtener un MBA en Emprendimiento y Finanzas.
Además, es un Chef certificado de Le Cordon Bleu y ha cocinado en un restaurán con estrellas Michelín cerca de Barcelona. Es padre de dos niñas y sueña con algún día ir al espacio.
The document describes a partnership between an online marketing firm called Yael Consulting and an orthopedic shoe company. Yael Consulting invested over $100,000 in the first 30 days to boost the shoe company's online marketing. This increased the shoe company's daily website sales from $600 to $40,000 in the first 10 days. Through in-depth customer research, optimizing website conversions, and rapidly increasing advertising spend, Yael Consulting helped the shoe company grow its monthly online sales to $750,000 within 6 months.
Customers Abandoning Their Shopping Carts? Don't Get Mad. Get Remarketing!Webtrends
Fact: Abandoned shopping carts account for $18 billion in missed revenue opportunities a year.*
Fact: Every cart abandonment email sent delivers over $6 in revenue.**
Embrace a new perspective on consumers who abandon your shopping cart, and use your insight to target them with an email remarketing campaign. Learn how email remarketing can bring consumers back, and turn them into high-value customers.
Our slideshare tells you how to do it, plus explains:
Why email remarketing is an effective way to bring abandoners back to your site
What makes cart abandoners a valuable group to target
How Webtrends technology enhances your email remarketing
* Forrester Research
** SalesCycle, 2013
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
Top 5 Paid Search Strategies in a Down Economypointit
http://www.pointit.com - This presentation covers marketing budget trends during a recession and aims to help you understand where smart marketers are spending their money. You'll learn how to tweak ad copy tactics to meet the market, how to increase keyword efficiency with less money, how to synchronize your SEO & PPC efforts, and much more.
Distressed Property / BMV Lead Generation Funnels for Real Estate Investors a...Kyle Balmer
Are you a property investor looking for distressed, below market value properties?
Maybe you have a website but it's not generating many leads.
This slideshare runs through why traditional websites don't work any more for lead generation.
We'll then run through the alternative and look at how you can generate high ROI property leads for extremely low cost. Use these techniques to find your own property deals or to source to other property investors.
This document provides an overview and guide to online marketing services offered by 411 Locals. It begins with an introduction to the company and what they do. The main body then discusses key topics like the benefits of online marketing, statistics on consumer online behavior, the basic package of services offered, and the timeline clients can expect for search engine optimization results. It emphasizes that online marketing is an ongoing process requiring collaboration between the client and agency.
The document provides information about creating an effective marketing plan, including performing a marketing analysis, determining a target market, selecting appropriate marketing activities and creating a budget. It discusses analyzing the total market and target segments, identifying competitors, and outlining sales strategies and forecasts. Sample marketing analyses and budgets are included to illustrate the concepts. The key steps are determining the target niche, assessing resources, selecting top 3-4 marketing strategies to fit the budget and time frame, and projecting expected results from each activity.
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
This document provides an overview and guide to online marketing services offered by 411 Locals. It introduces the company and what they do, which is provide affordable marketing solutions tailored for small and mid-sized businesses. The document outlines their basic package which includes getting the business listed on Google within 3 months, a free optimized website, social media profiles, and business directory listings. It discusses the benefits of online marketing and importance for businesses. The remainder of the document covers topics like the online marketing process, timeline, keywords, myths, additional services, frequently asked questions, and testimonials.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
The document provides guidance on creating an effective marketing plan, including defining the target market, conducting market research and analysis, determining marketing activities and budget, analyzing competitors, creating sales forecasts, and establishing sales strategies and processes. It includes examples of each section of a marketing plan to illustrate the concepts. The overall message is that taking the time to research, plan, and document a marketing strategy is critical for building a successful business.
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
This document proposes transforming a company's marketing from outbound to inbound strategies. It notes that consumer behavior has changed with more time spent online. An inbound approach focuses on creating helpful content to attract and engage customers through search engines, blogs, social media and other online channels. A six-month transformation plan is outlined to double web traffic and leads through content creation, search engine optimization, optimized landing pages and a proposed $10,000 annual budget.
This document discusses how customers now use the internet to find local businesses and services. It notes that 66% of US consumers use online local search and that 90% of online searches result in offline purchases. It emphasizes that businesses need an online presence through search engine optimization, social media, link building, and online reviews in order to be found by customers online. The document promotes WebMatrixTechnology.com services to help businesses succeed through these online marketing strategies.
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
The document discusses defining target audiences and marketing strategies for businesses. It emphasizes that businesses should focus their marketing efforts on a clearly defined target audience rather than trying to appeal to everyone. Defining customer profiles including demographics, interests and behaviors helps ensure marketing messages are tailored to the right audiences. Tracking how customers hear about the business allows measuring the effectiveness of different advertising methods. Pairing traditional ads with digital components increases brand recognition. The Lehigh Valley Business publication is introduced as a potential marketing outlet, with details provided on its reader demographics.
I gave this presentation on February 16, 2016, at the Decatur Morgan County Entrepreneurial Center. It covers market analysis competitive analysis, the importance of target markets, pricing strategies, and positioning in the marketplace.
The document provides guidance on developing an effective marketing plan on a shoestring budget. It recommends first assessing your target customers and available resources. It then discusses creating a blueprint with measurable goals and a consistent message. Various low-cost and free marketing ideas are presented, like optimizing your website, social media presence, and online directories. It stresses measuring the results of your efforts to determine what is truly effective.
This document provides information about an internet marketing agency. The agency helps clients find success online by utilizing a four step process: 1) Get Found - optimize search engine results to attract potential clients, 2) Convince - influence clients to view the company as the right choice, 3) Convert - turn visitors into qualified leads and clients through conversion optimization, and 4) Grow - strengthen relationships to increase cross-selling opportunities. The agency offers services such as SEO, website development, video production, content marketing, and paid advertising to implement this process for clients.
This document provides a guide and worksheets to assist in developing a business plan, financial projections, and operating budget. It includes an introduction and overview of the components that should be included in a business plan such as the business profile, market profile, competition profile, location/facilities overview, management overview, and financial plan. Sample questions are provided for each section to help analyze key aspects of the business. The overall goal is to create a well-structured plan that clearly communicates the business concept and identifies how the business will operate and be successful.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
This document provides an ebook on digital marketing strategies for small businesses. It discusses building a customer avatar to truly understand target audiences. The ebook then outlines a six-step strategy to increase sales through digital marketing: 1) Build a customer avatar, 2) Grow awareness and visibility, 3) Drive website traffic, 4) Convert traffic, 5) Increase conversion rates, and 6) Increase sales. It emphasizes that understanding customers is key to developing effective ads and a successful strategy.
This document provides an ebook on digital marketing strategies for small businesses. It introduces the publisher, Lyfe Marketing, an agency that helps small businesses with digital marketing. The ebook then outlines a step-by-step digital marketing strategy to triple sales, including building a customer avatar, growing awareness and visibility, driving website traffic, converting traffic, increasing conversion rates, and increasing sales. It emphasizes the importance of truly understanding customers to develop a relevant strategy.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
This document provides a template for a business plan, including sections on the executive summary, company description, products/services, marketing plan, operations, management, finances, and appendices. It notes that the marketing plan requires research on the target market and industry trends. The plan should demonstrate competitive advantages, pricing structures, and growth potential. Market research can be secondary using published sources, or primary by gathering original data. The goal is to have a well-researched marketing plan to support financial projections.
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MIKA NAGASHIMA
Director of Strategy at Lucid Fusion
5. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
Driver of new business and revenue by providing innovative
solutions, creating strong client, brand, and agency
relationships, and establishing dynamic, high-performance work
environments. Cofounder of Lucid Fusion and LFPR.
ZAYNAB BEHZADNIA
Storyteller, problem solver, connector, entertainer, and entrepreneur
6. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
Prior to joining Avalara in January 2014, Sacha spent more than 20 years in sales and management at
companies such as Amazon, Arcelor-Mittal, British Aerospace and several dotcom start-ups. His last 11
years were spent at Amazon recruiting high street retailers to sell on Amazon’s Marketplace, managing
sales, account management and marketing teams and launching new seller programmes including
Fulfilment by Amazon, Amazon Payments and Product Ads. He brings a depth in understanding of
ecommerce and the tax issues facing European businesses involved in global trade.
SACHA WILSON
Director of Sales EMEA at Avalara
7. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
eCommerce has helped make the world a smaller place.
The real global marketplace is online,
where connected consumers are reshaping the retail landscape.
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
8. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
U.S. eCommerce sales exceeded $341.7 billion in 2015,
a 14.6% increase over 2014, according to the U.S. Department of Commerce.
OVERALL retail sales grew 1.4% to $4.69 trillion.
Online sales accounted for 7.3% of total retail sales in 2015 versus 6.4% in 2014.
Source: http://www.census.gov/retail/index.html
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
9. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
This means
eCommerce accounted for
66.4% of total retail sales growth in 2015.
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
10. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
This begs the question:
Is your company selling online
in the U.S.?
12. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
81% of consumers
research online before
making purchases
93% of people
who research online go
on to make a purchase
62% of them make those
purchases directly online via
desktops, tablets, or smartphones
Source: http://www.lucidfusion.com/blog/3-reasons-ecommerce-is-your-global-marketplace-gateway
BUY NOW
13. WHAT IS YOUR
INDUSTRY SEGMENT?
This space isn’t defined by square footage.
It’s defined by keywords.
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14. Not everything has changed during this
online shift. You still need to have a deep
understanding of how your competitors
operate to find success.
Google AdWords Keyword Planner
lets you gauge keyword search volume
and competition when analyzing a market
landscape, and allows for testing of targeted
keywords before you launch.
Google AdWords Keyword Planner
1 WHAT IS YOUR INDUSTRY SEGMENT?
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
15. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
IDENTIFY YOUR TOP COMPETITORS
Maximize your efforts with these simple tips:
Make sure you’re browsing incognito and you’re in the appropriate region.
Add &gl=us to the end of the URL.
Note who is ranking on the first page.
You should also type related:www.yourURL.com in the search field to get a list of
companies ranking for keywords similar to yours.
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1 WHAT IS YOUR INDUSTRY SEGMENT?
16. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
Known competitors: look for frequency of
appearance in your searches.
Retailers and industry-specific keywords:
location-based keyword searches are
extremely useful. (Trendsmap)
General and industry publications: be
aware of your competition’s ads as well as
their keywords. (Spyfu, What Runs Where)
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Trendsmap helps you find relevant hashtags by location.
1 WHAT IS YOUR INDUSTRY SEGMENT?
PINPOINT THE COMPETITION
17. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
What Runs Where alerts you when your competitors run ads.Spyfu helps you hone in on your competitor’s ads and keywords.
1 WHAT IS YOUR INDUSTRY SEGMENT?
PINPOINT THE COMPETITION
19. The key is to look at your site and be honest on how it can be improved in order to
maximize your opportunity throughout the customer journey, not just on a few areas.
2 COMPETITIVE ANALYSIS
This free Customer Journey Template will help you keep
track of your prospects.
Google’s Interactive Customer Journey Touchpoints
can help you map your customer journey.
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
20. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
Google sees approximately
3 billion search queries every day.
Surely, if you have enough of the right keywords,
someone will eventually see your site, right?
Unfortunately, it’s not that simple.
2 COMPETITIVE ANALYSIS
HOW ARE PEOPLE FINDING YOU?
21. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
This Nurture Email Workflow Template will help you map
relevant, timely, and targeted emails to convert more
prospective customers to buyers.
There are different types of online traffic that is heading to your page and there are different
tactics required to engage each group.
Let’s consider the types of traffic and
how you can secure their interest:
2 COMPETITIVE ANALYSIS
• Direct
• Organic search
• Paid search
• Referral (Taboola or Outbrain)
• Social
• Email (Nurture Email Workflow Template)
HOW ARE PEOPLE FINDING YOU?
22. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
Content syndication tools such as Taboola or Outbrain help you reach your target audiences with your content.
2 COMPETITIVE ANALYSIS
HOW ARE PEOPLE FINDING YOU?
23. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
HOW DOES YOUR SITE APPEAR
WHEN COMPARED TO THE COMPETITION?
2 COMPETITIVE ANALYSIS
GENTLEGIANTSRESCUE.COM*
*Note: our copywriter really buys this food for her dogs, much to our horror. She says her dogs really like it. It’s not because of the packaging, we’re sure.
IAMS.COM
24. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
WHAT IS THE RIGHT BALANCE OF PRODUCT AND PRICING OPTIONS?
2 COMPETITIVE ANALYSIS
SHOP.HERSCHELSUPPLY.COM
Does your site have one type of product, or several to choose from?
PUREFIXCYCLES.COM
25. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
IS YOUR PRODUCT KNOWLEDGE AND INDUSTRY
THOUGHT LEADERSHIP NOTICEABLE?
2 COMPETITIVE ANALYSIS
SEPHORA : “LEARN MORE ABOUT THIS PRODUCT”
It’s vital to have related content for products and services.
27. Never fear!
Let’s define the key areas of concern for new U.S. merchants, including:
• On which items do you charge sales tax?
• What is the difference between state, county, city and special taxes?
• Where do you need to file and remit sales tax?
• What records need to be kept in case of audit?
• How often do you file taxes and to which authority?
• What is nexus?
In short, you’re not alone.
3 TAX CALCULATION AND COMPLIANCE
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
28. 3 TAX CALCULATION AND COMPLIANCE
Today, there are over
12,000 state, county and city jurisdictions
in the U.S. charging a sales tax.
In fact, the bulk of state government revenue is now
generated from sales taxes, not income taxes.
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
29. 3 TAX CALCULATION AND COMPLIANCE
But...
there are five states
that do not have a
statewide general
sales tax.
OREGON
MONTANA
ALASKA
DELAWARE
NEW HAMPSHIRE
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
30. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
HOW DOES SALES TAX DIFFER FROM VALUE ADDED TAX (VAT)?
3 TAX CALCULATION AND COMPLIANCE
VAT is applied throughout the supply chain,
whereas sales tax is collected only at the
time of the final sale.
This changes if a seller maintains
a presence in a specific state (nexus).
If you meet this description, then you
must collect sales tax on all sales
regardless of the channel.
31. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
3 TAX CALCULATION AND COMPLIANCE
ABOUT AUDITS…
The average audit can cost as much as $100,000.
The short of it:
Good news:
Businesses must keep records of sales in each U.S. city, county
and state in which they sell.
If you just keep your records in order, you’ll be just fine.
(Avalara Sales Tax Calculator, AvaTax, LandedCost)
32. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
3 TAX CALCULATION AND COMPLIANCE
Avalara Sales Tax free sales tax
calculator.
AvaTax calculates sales tax for you. LandedCost calculates specific product
tariffs and international duties.
ABOUT AUDITS…
33. LOGISTICS
4
Shipping and fulfillment strategy is an
integral part of overall business profitability.
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
34. It usually contains components such as:
Inventory management
International fulfillment
How many carriers to use
Advantages and disadvantages
to using different carriers
4 LOGISTICS
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
35. There are certainly a number of tools and systems available to make it a more feasible task.
(ShipStation, Aftership)
Aftership can track all shipments, regardless of carrier, in a
single-screen, user-friendly display.
Use ShipStation to automate your shipping and eliminate
any concern of selecting carriers.
4 LOGISTICS
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
36. Don’t forget to plan the most important physical aspect of your business!
Optimize your supply chain with thorough supply chain, shipping, and CRM management.
(Narvar, Shipwire)
Shipwire handles supply chain logistics management with
international warehouses to store product and manage
shipping and operations.
Narvar will help you and your customers track all purchases
and returns through a best in class customer experience.
4 LOGISTICS
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
38. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
5 CREATING YOUR ONLINE STORE
39. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
CHOOSING AN ECOMMERCE PLATFORM
240,000+
merchants
$10 billion+
revenue
5 CREATING YOUR ONLINE STORE
Shopify helps you create successful online businesses.
40. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
...when it comes to design, that is.
When it comes to eCommerce, it is perfectly okay to judge a book by its cover.
And know that this is exactly what will happen when customers arrive at your site.
DON’T LISTEN TO YOUR MOTHER!
5 CREATING YOUR ONLINE STORE
LINGSCARS.COM SUZANNECOLLINS.COM
41. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
THIS WON’T BE A CONCERN WITH A PROPER,
SUPPORTED ECOMMERCE PLATFORM.
5 CREATING YOUR ONLINE STORE
Shopify Themes help you customize your store for the best shopping experience.
42. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
5 CREATING YOUR ONLINE STORE
It’s important to add as much detail as possible about your products—not just for SEO, but to
ensure customers feel 100% comfortable choosing you as a merchant.
Don’t forget to include:
• Pricing
• Shipping information
• Type of product
• Vendor
• Related products / “Customers also purchased…”
• High-resolution, uniform, close-up images to showcase your products
ADDING PRODUCTS
43. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
5 CREATING YOUR ONLINE STORE
PAYMENT METHODS
The best online stores provide
multiple payment methods so
customers can conveniently make
transactions using their preferred
payment method.
(Having too many options can
actually create buyer anxiety,
leading to potential cart abandonment.)
44. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
5 CREATING YOUR ONLINE STORE
SOCIAL MEDIA AND YOUR ECOMMERCE SHOP
Customers: Use social media to increase your
customer base, period. (Nimble)
Content: Teach the public about your
products and offerings.
Transparency: Give customers a view into
your business operations and demonstrate
how you interact with customers.
Nimble allows you to develop solid social CRM.
45. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
5 CREATING YOUR ONLINE STORE
SOCIAL MEDIA AND YOUR ECOMMERCE SHOP
Product Insights: Nothing is more powerful
than real user advocates for your products.
(Yotpo)
Targeting: Target specific demographics to
get your name in front of the exact group of
people right for your products.
Yotpo allows you to track and display social reviews, success,
and growth.
46. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
Q&A slide
“Still with me?”
sleeping puppy or something. still with me?
47. IDENTIFYING YOUR
PRIMARY DEMOGRAPHIC
In order to develop a marketing plan to reach new customers,
you need to better understand who you’re already selling to.
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48. 6 IDENTIFYING YOUR PRIMARY DEMOGRAPHIC
1 2 3
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
49. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
6 IDENTIFYING YOUR PRIMARY DEMOGRAPHIC
For the data-obsessed, Clicky offers real-time information
on every action a user is taking on your site.
Implement Crazyegg on your current website to use
heatmaps and scrollmaps for the best understanding of your
current audience and how they interact with your product.
CREATING CUSTOMER PROFILES BASED ON COMPETITIVE ANALYSIS
The first step you should take in assembling your customer base
is to create personas for each ideal customer.
50. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
6 IDENTIFYING YOUR PRIMARY DEMOGRAPHIC
CREATING CUSTOMER PROFILES BASED ON COMPETITIVE ANALYSIS
These profiles can then be used to target audiences with similar attributes—
audiences that behave like your best customers.
1 2 3
51. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
DEFINING IDEAL BUYER ACTIONS FOR EACH PROFILE
6 IDENTIFYING YOUR PRIMARY DEMOGRAPHIC
The most important information to identify
in step two is:
User goals for each customer type
Features that may affect their
willingness to purchase from you
Turn on eCommerce tracking in Google Analytics to get the
most information on how potential customers become buyers.
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52. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
6 IDENTIFYING YOUR PRIMARY DEMOGRAPHIC
There are certain key elements that you must identify during this process:
What websites does a target customer already visit?
What are likely search terms they will use?
What sort of content appeals to them the most?
FINDING WHERE YOUR CUSTOMERS “LIVE”
53. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
TRACKING SITE VISITS AND ACTIONS
6 IDENTIFYING YOUR PRIMARY DEMOGRAPHIC
Duh.
Set up Event Tracking in Google Analytics to gain the most
insight on what users click, hover over, and scroll to on your page.
54. ADVERTISING
The success of any paid advertising campaign depends on
two highly interdependent factors: targeting and messaging.
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55. 7 ADVERTISING
Here’s a high-level overview of how we see the advertising landscape to drive sales:
56. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
7 ADVERTISING
Determine your target
margin per product.
Know your competition.
(Google Insights/Trends,
Facebook Graph Search)
Know your existing
audience outside of the U.S.
In order for you to be successful within this ecosystem, it’s important to:
Google Insights/Trends consolidates all
search trends across Google’s 3 billion
search queries a day.
Facebook Graph Search shows
personalized and relevant searches on
Facebook, that are up-to-the-minute.
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57. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
7 ADVERTISING
Develop messaging and creative
for each audience.
Test advertising on Facebook
and Google AdWords.
(UnBounce)
Don’t be discouraged
by initial results.
(Adwords Remarketing, AdRoll)
In order for you to be successful within this ecosystem, it’s important to:
UnBounce is an easy way to create, publish, and test landing pages.
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58. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
7 ADVERTISING
AdRoll will reach your customers across multiple devices to
retarget potential customers who have left your site.
Adwords Remarketing lets you show ads to people who have
left your website, providing another chance for conversion.
60. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
UNDERSTANDING AND EMPLOYING LONG-TAIL KEYWORDS
8 DRIVING ORGANIC TRAFFIC
Long-tail keywords make up 75% of all internet searches online.
The SERPS.com keyword checker will check your keywords
and your SERP ranking.
Moz’ keyword toolbar lets you view SEO metrics as you’re
browsing, and see keyword rankings, in real-time.
61. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
CONSISTENT CONTENT CREATION AND ETHICAL LINK BUILDING
8 DRIVING ORGANIC TRAFFIC
Getting backlinks from top sites is far more
effective than getting a wealth of backlinks
from a slew of lower-ranking blogs.
This includes:
• Boosts in search rankings
• Increases in overall search traffic
• Increases in subscribers and sales
MonitorBacklinks.com will check the validity and strength of
your (and your competitor!) backlinks.
62. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
BUT, DON’T BE TEMPTED BY THE LINK-BUYING SERPENTS
8 DRIVING ORGANIC TRAFFIC
Here are few link schemes you need to avoid when link building.
Buying links:
Excessive
link exchanges:
Google crawlers will penalize your site.
Your site will also get penalized by near-future
Google algorithm updates.
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63. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
8 DRIVING ORGANIC TRAFFIC
USE THOUGHT LEADERSHIP TO ESTABLISH YOUR CREDIBILITY
Your job as a brand is to be a thought leader in your space.
This free Editorial Calendar will help you plan your marketing content touchpoints.
65. You really never know what will resonate
best until you test…and test again.
Optimizely allows you to make changes, see
potential results, then pit the two entities
head to head to see which will resonate
better with customers, in real-time.
Optimizely
9 A|B SPLIT TESTING
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
66. PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
WHEN SHOULD AN A|B TEST BECOME A MULTIVARIATE TEST?
It all comes down to traffic.
A|B tests: little traffic required,
small experiments on a single page
Multivariate tests: more traffic per
page required, larger, site-wide
experiments
Optimizely’s Sample Size Calculator will help determine at
what level of traffic your experiments become significant.
9 A|B SPLIT TESTING
67. CUSTOMER SERVICE
We live in a real-time world.
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PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
68. To stay competitive, businesses must
be connected to their customers.
In fact, online and offline customer
service methods are merging.
Zendesk lets customers search its
knowledge base, submit help tickets,
and chat with customer service agents.
Zendesk
10 CUSTOMER SERVICE
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
69. Facebook Live Chat is a widely-used, low barrier of entry to
live chat with customers.
Your eCommerce platform should include a built-in
(or add-on) live chat tool, such as Shopify’s Tidio chat.
10 CUSTOMER SERVICE
Live chat allows for real-time communication with customers that might be hesitant
to place a call, or who are unable to risk wait times and awkward conversations.
PLAN & LAUNCH YOUR ONLINE BUSINESS IN THE U.S.
70. 10 CUSTOMER SERVICE
DON’T FORGET TO PAY ATTENTION TO PLATFORMS LIKE TWITTER.
By keeping a close eye on the proper channels you can often
intercept a problem before it escalates.
72. SCIENCE. STORYTELLING. PURPOSE.
Lucid Fusion is a digital agency, passionate about the power of innovation.
We’re a team of strategic and creative thinkers—scientists, storytellers,
artists, and builders—who leverage our role as digital innovators to concept,
design, develop, and implement actionable strategies quickly, helping you
stay ahead in this high velocity world of change.
Let’s do something great together.
Zubin Mowlavi | zubinm@lucidfusion.com
visit us at lucidfusion.com