This document discusses building social engines to drive business through social media presence, community building, and business development. It promotes using content management systems like Joomla to create mobile-friendly websites and apps to socialize technology. It emphasizes socializing your business by meeting people in person, broadcasting your message, and delivering your authentic self through pivotal real-world interactions. The overall message is that an effective social media strategy involves getting away from computers and actively engaging with others face-to-face.