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What is a problem? 
1. Drama 
Why is it important? 
A customer pays money for a product or 
service that solves their drama.
Finding Drama - The Drama Tool 
Ask yourself - โ€œWhat products or services 
have caused me drama over the past 
two weeks?โ€ 
Areas to consider 
Waste - excess of something 
Efficiency- there is an easier way to do something 
Poor quality - something constantly breaks 
Affordability - too expensive 
Skills match - hard to do something 
Time - takes too long
Finding Solutions 
1. Make a list of โ€˜key wordsโ€™ that describe each Drama 
e.g. โ€œHair band falls off exercisingโ€ 
2. Google those โ€˜keywordsโ€™, research the first page 
3. List the products that people need to solve the Drama 
4. Pick the 2 products that are most interesting for you 
Remember 
For a microenterprise, 
improving an existing 
product is faster, 
easier & low cost.
Research 
1. Pick a product that is interesting 
2. Brainstorm all the ways that people might search for 
the product in Google (key words) 
3. Google those key words to learn about competitors - 
Fill out the BiB Canvas 
4. Use the Drama Tool to ask yourself Qs about the 
competitors product - could you improve the existing 
product by a small amount (20%)? 
Why is 20% 
Important? 
Its faster, easier and 
low cost to copy 80% of 
what a competitor does 
and improve 20% to 
make it unique

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One Million Jobs - Finding drama

  • 1. What is a problem? 1. Drama Why is it important? A customer pays money for a product or service that solves their drama.
  • 2. Finding Drama - The Drama Tool Ask yourself - โ€œWhat products or services have caused me drama over the past two weeks?โ€ Areas to consider Waste - excess of something Efficiency- there is an easier way to do something Poor quality - something constantly breaks Affordability - too expensive Skills match - hard to do something Time - takes too long
  • 3. Finding Solutions 1. Make a list of โ€˜key wordsโ€™ that describe each Drama e.g. โ€œHair band falls off exercisingโ€ 2. Google those โ€˜keywordsโ€™, research the first page 3. List the products that people need to solve the Drama 4. Pick the 2 products that are most interesting for you Remember For a microenterprise, improving an existing product is faster, easier & low cost.
  • 4. Research 1. Pick a product that is interesting 2. Brainstorm all the ways that people might search for the product in Google (key words) 3. Google those key words to learn about competitors - Fill out the BiB Canvas 4. Use the Drama Tool to ask yourself Qs about the competitors product - could you improve the existing product by a small amount (20%)? Why is 20% Important? Its faster, easier and low cost to copy 80% of what a competitor does and improve 20% to make it unique