SlideShare a Scribd company logo
Building a board 
You're looking for people external to your company, who are going to 
challenge you, who may have gone through the same issues you have 
and will bring a different perspective. 
Travis O’Keefe - nztiok@gmail.com 
Grown a business 
in a similar life 
cycle stage 
- start up 
- growth 
- maturity 
- decline 
generalists who have 
gone through the 
journey before and 
weigh in 
Industry 
Experts/Connectors 
people that are 
senior in the industry 
that you’re selling into 
Technical Advisors 
technical experts in 
your field 
Opportunistic 
Advisors 
people that don’t fall 
into any of the above 
categories, but can 
help you with a large 
deal/partnership 
Sales/ Marketing 
Advisors 
people that will help you 
build out an enterprise 
sales process/team/hiring 
or the same with 
marketing for consumer 
focused companies

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Tok building the right board

  • 1. Building a board You're looking for people external to your company, who are going to challenge you, who may have gone through the same issues you have and will bring a different perspective. Travis O’Keefe - nztiok@gmail.com Grown a business in a similar life cycle stage - start up - growth - maturity - decline generalists who have gone through the journey before and weigh in Industry Experts/Connectors people that are senior in the industry that you’re selling into Technical Advisors technical experts in your field Opportunistic Advisors people that don’t fall into any of the above categories, but can help you with a large deal/partnership Sales/ Marketing Advisors people that will help you build out an enterprise sales process/team/hiring or the same with marketing for consumer focused companies