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WHATS’S THE KEY
      DIFFERENCE
       BETWEEN A
SCALEABLE START UP
    AND A LARGER
      ESTABLISHED
      COMPANY?

               PART FOUR
Unlike a large   Start up’s need
                 to keep a low
profitable       cash burn rate
company,         until
start ups are    the company
                 has validated its
constrained      business model
by their         by finding
available        paying
                 customers
cash
To keep a low cash burn rate, use the

 1.   OBSERVE            2.   ORIENT




 3.   DECIDE             4. ACT




                   OODA loop in a start up context
Its about questioning your core business assumptions
rather than assume your beliefs about your business to be true
There are 4 stages
Customer
Development

              focuses on
              understanding
              customer
              problems and
              needs
Customer
Validation


             focuses on
             developing a
             sales model that
             can be
             replicated
Customer
Creation


           focuses on
           creating and
           driving end user
           demand
focuses on
Customer   transitioning the
Building   organisation
           from one
           designed for
           learning and
           discovery to a
           well-oiled
           machine
           engineered for
           execution
The standard for testing business model
                             hypotheses




                                      Buy this book
A start up should




         Focus on reaching a deep understanding
         of customers and their problems
A start up should




         Focus on discovering a repeatable road
         map of how they buy
A start up should




                    Focus on building a financial
                    model that results in profitability
How do you measure that?




             By asking yourself the right questions
The appropriate milestones that
 measure a start up’s progress




                           answers these questions:
How well do we understand




                what problems customers have?
How much will they pay




                         to solve those problems?
Do our product features




                          solve these problems?
Do we understand




             our customers’ business?
Do we understand




               the hierarchy of customer needs?
Have we found visionary customers




              ones who will buy our product early
Is our product a must-have




                             for these customers?
Do we understand the sales
  road map well enough




                  to consistently sell the product?
Do we understand




                   what we need to be profitable?
Are the sales and business plans




              realistic, scalable, and achievable?
What do we do




          if our model turns out to be wrong?
The standard for testing business model hypotheses
Want to quickly find a profitable
 and scalable business model?




                                    See part five

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Startups are different pt4

  • 1. WHATS’S THE KEY DIFFERENCE BETWEEN A SCALEABLE START UP AND A LARGER ESTABLISHED COMPANY? PART FOUR
  • 2. Unlike a large Start up’s need to keep a low profitable cash burn rate company, until start ups are the company has validated its constrained business model by their by finding available paying customers cash
  • 3. To keep a low cash burn rate, use the 1. OBSERVE 2. ORIENT 3. DECIDE 4. ACT OODA loop in a start up context
  • 4.
  • 5. Its about questioning your core business assumptions rather than assume your beliefs about your business to be true
  • 6. There are 4 stages
  • 7. Customer Development focuses on understanding customer problems and needs
  • 8. Customer Validation focuses on developing a sales model that can be replicated
  • 9. Customer Creation focuses on creating and driving end user demand
  • 10. focuses on Customer transitioning the Building organisation from one designed for learning and discovery to a well-oiled machine engineered for execution
  • 11. The standard for testing business model hypotheses Buy this book
  • 12. A start up should Focus on reaching a deep understanding of customers and their problems
  • 13. A start up should Focus on discovering a repeatable road map of how they buy
  • 14. A start up should Focus on building a financial model that results in profitability
  • 15. How do you measure that? By asking yourself the right questions
  • 16. The appropriate milestones that measure a start up’s progress answers these questions:
  • 17. How well do we understand what problems customers have?
  • 18. How much will they pay to solve those problems?
  • 19. Do our product features solve these problems?
  • 20. Do we understand our customers’ business?
  • 21. Do we understand the hierarchy of customer needs?
  • 22. Have we found visionary customers ones who will buy our product early
  • 23. Is our product a must-have for these customers?
  • 24. Do we understand the sales road map well enough to consistently sell the product?
  • 25. Do we understand what we need to be profitable?
  • 26. Are the sales and business plans realistic, scalable, and achievable?
  • 27. What do we do if our model turns out to be wrong?
  • 28. The standard for testing business model hypotheses
  • 29. Want to quickly find a profitable and scalable business model? See part five