The document discusses identifying drama related to a product, including five keywords that users might search for. It also advises on analyzing competitors by naming them, noting their websites and pricing, and suggests ways to improve competitor products based on customer reviews. Lastly, it emphasizes finding a product that addresses the identified drama.

1. Drama: (what have you experienced, use the ‘Drama Tool’ to help) Name:
5 Keywords: (what words would people
type into Google to describe the drama?)
5 Keywords: (what words would people type
into Google to find this product?)
Competitors name: (from Google pg1)
Website:
Price of product:
Competitors name:
Website:
Price of product:
How could you improve the competitors product: (Google
customer reviews to find their drama when using a competitor product)
Product: (find a product that solves the
drama, from Google)