Slides used in ebay for Beginners workshop held as part of Cheltenham Fashion Week in September 2012.

1. 17 September 2012
ebay for Beginners

3. Today’s workshop
 WiFi: MAXWAP_1
 11.00am - Coffee Break
 12.00pm - Close
 Facilities
 Cables
 Fire exit
 Please complete feedback form
 Link to slide deck will be emailed
@intranetfuture

4. @intranetfuture
The total number of women’s
shoes sold globally on ebay
mobile in Q2 2012 would cover
the feet of the entire female
population of Austin, Texas.

5. Navigation
@intranetfuture
• What is ebay?
• What do you need?
• Getting started
• Selling
• Buying
• Top tips
• Search
• Beware – dangers!
• Questions

6. • World’s largest online marketplace
• Founded September 1995
• 200 million registered users
• More than 725,000 people make a full- or
part-time living on ebay
• Localised websites in 30 countries
• You can be a seller or a buyer
• Sellers can choose auction or ‘Buy it
now’
What is ebay?
@intranetfuture

7. • A PC, laptop or iPad
• A digital camera (if not using iPad)
• Internet connection
• Shipping supplies (eg
boxes, packets, tape, bubble wrap)
• Royal mail account or access to Post Office
What do you need?
@intranetfuture

8. • Go to ebay.co.uk
• Select Register or Sign in
• Register standard or business account
• Fill in contact details
• Choose user id, password, security
question and answer
• Select Submit then Confirm email
You’re all set to sell or buy on ebay!
Getting started
@intranetfuture

9. Largest fashion outlet
@intranetfuture

10. • Sign up with www.paypal.co.uk
• Decide what item you’re going to sell
• Search for similar items to get an idea on price
• Take 2 or 3 good photos
• Have all the important details about your item
to hand eg size, colour, condition
• Work out postage costs
Selling preparation
@intranetfuture

11. Example of a sale
@intranetfuture

12. • Click on Sell/Sell an item
• (top right of page)
• Select Quick sell or Advanced Sell
Selling
@intranetfuture

13. • Enter EAN – books, CDs, electronics or name of
item
• Click Start selling
• Enter title – be descriptive and include
keywords
• Select category
• Add at least one photo – add then browse to
your hard drive (cont.)
Quick sell
@intranetfuture

14. Quick sell (cont.)
@intranetfuture
• Add description – include keywords.
Use bold text with large font, list main
features but using bullets, stress
BENEFITS, include condition, shipping
info, guarantees
• Select Auction or Buy it now or both
• Choose listing duration
• Enter postage amount
• Add Payment details
• Save and preview
• List item after review

15. Advanced sell
@intranetfuture
• Title
• Subtitle
• Condition
• EAN
• Item specifics
• Add pictures
• Add description
• Listing designer
• Visitor counter
• Select Auction or Buy it now or both
• Choose listing duration
• Postage and packing
• Add Payment details
• Save and preview
• List item after review

16. • Select My ebay
• Review active listings
• Answer buyer’s questions
• Review number of watchers and
bids
• Edit listings as required
Reviewing/editing listing
@intranetfuture

17. • Ebay notifies you by email
• Check ebay fees – insertion plus final value
• PayPal takes 2.9% plus $0.30 transaction fee
• Receive payment
• Leave feedback
• Pack your item
• Post immediately
The sale
@intranetfuture

18. • Pay attention to what Top-rated Sellers do –
eg descriptions, pricing
• Spell and grammar check your listing
• Take good photos
• Use ebay iPad app
• Be a good communicator
• Give lots of feedback to buyers
• List in the evening and at weekends
• View videos on ebay YouTube channel
• Use Help and Customer Support
• Read ebay Selling Basics
Top tips for selling
@intranetfuture

19. @intranetfuture

20. • Find an item with Search or browse categories
or use ebay Fashion
• Read description carefully
• Check feedback – beware of buying from
people with less than 98% rating. Look at
number of ratings as well as feedback score
• Check photograph carefully
• ‘Buy it now’ (if offered) or Bid
• Pay immediately – via Pay Now button in
listing or email notification
Buying
@intranetfuture

21. • Use http://www.ebay.co.uk/fashion/
• Use ebay iPhone Fashion app
• Use ebay iPad, iPhone and Android apps
• Be a good communicator
• Give lots of feedback to sellers
• View videos on ebay YouTube channel
• Use Help and Customer Support
Top tips for buyers
@intranetfuture

22. • Search by category and filters
• Search for similar items when selling -
use completed listings filter
• See whether Buy it now or Auction most
successful
• Use search to obtain best price when
buying
Search
@intranetfuture

23. • Shilling
• Goods not as described scam
• Fake goods
• Fake emails
• False feedback
• Inflated postage
• Claiming goods not received
• Ship abroad to friend/relative scam
More advice: Ebay Safety Centre
ebay dangers
@intranetfuture

24. @intranetfuture
The total number of handbags
sold globally on mobile in Q2
2012 could outfit double the
female population of Luxemburg.

25. Advanced ebay
@intranetfuture
• ebay stats
• Selling
• Advanced tips for sellers
• Buying
• Advanced tips for buyers
• ebay shop benefits
• Setting up an ebay shop
• ebay tools
• Alternatives to ebay
• Attracting buyers
• Mobile ebay
• Using applications
• Questions

26. Questions?
@intranetfuture

27. Connect with
Jonathan Pollinger
+44 (0)1242 332016
intranetfuture.com
facebook.com/intranetfuture
@intranetfuture on Twitter
info@intranetfuture.com
uk.linkedin.com/in/jonathanpollinger
pinterest.com/intranetfuture
youtube.com/intranetfuture @intranetfuture