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LinkedIn for Beginners
This document outlines a LinkedIn workshop led by Ahmed Barkhia, aimed at helping individuals enhance their virtual identities and career visibility through effective LinkedIn use. It covers topics such as creating a compelling profile, understanding endorsements and recommendations, and leveraging LinkedIn groups for networking. The workshop emphasizes personal branding, strategic content creation, and actionable steps for optimizing LinkedIn profiles to attract the right audience.
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LinkedIn for Beginners
- 1. Make your skillsand your career visible through the professional social network - Ahmed Barkhia For Beginners
- 2. ahmedbarkhia.co 2 INTRODUCTION - HELLO HeyYa! Welcome to my LinkedIn workshop I’m Ahmed Abdel Rahman, aka Ahmed Barkhia, and my personal aim is to help people understanding how to be confident with their virtual identity. In this workshop I’ll show you why is important to have and setup correctly your LinkedIn account.
- 3. ahmedbarkhia.co 3 TABLE OF CONTENTS- OUR AGENDA LinkedIn Test Do you know LinkedIn? 1 LinkedIn Inside We go in depth 2 Summary Love at first sight 3 Endorsement Your best skills 4 Recommendation What they say about you 5 Groups Cross-fertilisation 6 Q & A Don’t hesitate 7 Break 10 Minutes
- 4. ahmedbarkhia.co 4 VIDEO - WHATIS LINKEDIN Discover what is LinkedIn and how can you use it If you have an online resume it will be visible to everyone What is LinkedIn? Professional Social Network Resume Online Direct connection with companies More info Add video, document, link Get endorsement for your skills Resume in different languages
- 5. ahmedbarkhia.co 5 MAPS - SOMEDETAILS LinkedIn is one of the most popular Social Networking site Share personal knowledge about your area of expertise and grow your network WHOLE WORLD over 347 million users Online Recruiting Gold Connections Professional articles Groups Company Pages WHAT YOU CAN DO THERE Put yourself in the Blue Ocean
- 6. ahmedbarkhia.co 6 HOW IT WORKS- THIS IS WHAT YOU GET The strategy that makes the difference Key functionalities Researching Know the people and their role before an interview Professional Updates Discover new methods and all the news of your industry Stats How much you are influential, how your role is valued and useful connections
- 7. ahmedbarkhia.co 7 RESUME DETAILS -5 IMPORTANT THINGS 5 things to never forget Be focussed on your personal branding PROFILE SKILLS PICTURE EXPERIENCE SUMMARY Your LinkedIn Profile
- 8. ahmedbarkhia.co 8 FOCUS - LET’SSEE HOW TO SET ahmedbarkhia.co
- 9. ahmedbarkhia.co 9 SETUP STEPS -STEP BY STEP IT WILL SET Summary Bio Picture This is Us Experience Highlighted Groups Influencers, Companies, News Skills & Endorsements Statistics Recommendations What they say Connections ReadyEducationSignup
- 10. ahmedbarkhia.co 10 SUMMARY - SETTHE SCENE 1. Who do you want to reach with your summary? 2. Who is your ideal audience? 3. What do you want them to learn or do? 4. How do you want them to feel? The most powerful personal branding tool you have The summary will likely be read by more people than any other form
- 11. ahmedbarkhia.co 11 Your most importantaccomplishments. “I saved my company $500k in returned products by ensuring customer satisfaction on the front-end of the transaction; I built our first world-class customer service team from the ground up.” SUMMARY - GATHER YOUR RAW CONTENT
- 12. ahmedbarkhia.co 12 Your values andpassions Optimism, creativity, yoga and meditation… SUMMARY - GATHER YOUR RAW CONTENT
- 13. ahmedbarkhia.co 13 Your Superpowers “I canassemble seemingly disparate facts into a cohesive, tangible story,” or “I inspire and engage even the most skeptical client.” SUMMARY - GATHER YOUR RAW CONTENT
- 14. ahmedbarkhia.co 14 Fact, figures andstats “I ran five marathons in five different countries; I speak three languages and travel to five continents every year; I worked in six different areas of the business before becoming the head of sales.” SUMMARY - GATHER YOUR RAW CONTENT
- 15. ahmedbarkhia.co 15 Differentiation “I do mybest work from 6 a.m.-8 a.m. before anyone gets to the office.” “Acknowledging others is important to me, so I like to type personal thank- you messages to team members and colleagues on the typewriter I was given on my 16th birthday.” SUMMARY - GATHER YOUR RAW CONTENT
- 16. ahmedbarkhia.co 16 External validation I’m graduatedMagna Cum Laude from the University of Salford, was named top 30 under 30 by the Bloomberg SUMMARY - GATHER YOUR RAW CONTENT
- 17. ahmedbarkhia.co 17 SUMMARY - PUTIT ALL TOGETHER 1. Start with a bang. You want the reader knows more, so you need to start with something attracting. 2. Fill in the details, weaving elements from the various steps into a compelling narrative about the brand called You. 3. Then close with a call to action. Ready to writing the perfect LinkedIn summary Remember, your summary needs to be 2,000 or fewer characters.
- 18. ahmedbarkhia.co 18 PICTURE - PICKINGTHE RIGHT ONE Follow this exact process to build perfect picture Your first chance to make a good impression Looks like you Make sure your LinkedIn profile picture is up-to- date and reflects how you look on a daily basis – your hair, glasses, makeup, etc. Show your face Crop the picture from the top of your shoulders to just above your head so that your face fills the frame and shows off that pretty smile. The right expression Smile with your eyes. You want to appear warm and friendly. That way, people will be able to imagine h a v i n g a p l e a s a n t conversation with you. Dress Code Wear clothes that match the level of dressiness at your office. You don’t want t o b e o v e r o r underdressed. Background Keep the background simple so that you are the focal point. you don’t want anything to distract from your face.
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- 20. ahmedbarkhia.co 20 EXPERIENCE - TRUSTFROM THE PAST 1. Link your job to the company 2. Start with an overview 3. Use action words 4. Use keywords 5. Keep it clear and concise 6. Use the correct tenses 7. Don't overdo the bullets 8. Frontload your achievements 9. Check for spelling and grammar 10. Link other sections to your job 11. Ask for recommendations 12. Add supporting information Storytelling about your work experience Remember that 12 tips
- 21. ahmedbarkhia.co 21 SKILLS & ENDORSEMENT- 3 RD PARTY VALIDATION Everything you need to know about LinkedIn endorsements
- 22. ahmedbarkhia.co 22 RECOMMENDATION - HONORSON THE JOB Recommendations Vs. Endorsements It’s important to understand the LinkedIn language Endorsements are less specific. These are more vague virtual thumbs-ups that your connections can give you to supposedly authenticate your experiences.
- 23. ahmedbarkhia.co 23 RECOMMENDATION - HONORSON THE JOB Recommendations Vs. Endorsements It’s important to understand the LinkedIn language Recommendations are more reputable than endorsements because a connection actually has to write something about your professional qualifications. Including recommendations on your LinkedIn profile can add value, especially if you are job hunting. “Susanne was such a pleasure to work with. Her smiling face and enthusiasm lit up our office every day. I would definitely recommend her to anyone who wants to hire her!”
- 24. ahmedbarkhia.co 24 RECOMMENDATION - HONORSON THE JOB Ask for recommendations Don’t be shy that will be useful for your career “Hi Blake, I hope everything’s going well in Texas! I’m writing to ask if you’d be willing to write a LinkedIn recommendation for me that highlights my crisis communications skills. Ideally, I’d love for you to outline the experience you had with me through the Cleanweb Italy initiative last year in Rome. I’m working hard to transition into a senior communications role, and most of the employers I’m considering put a strong focus on crisis communications.” TIPS • Request Specific Details • Ask a Teammate • Collect a Variety of Recommendations • Look Outside the Workplace
- 25. ahmedbarkhia.co 25 GROUPS - THEWAY TO GROW YOUR NETWORK Boost your profile and grow your professional network Extend your network and your knowledge through LinkedIn Groups Post Questions Involve the community Specific Field You may find the perfect job Share Content Great way to brand yourself Create Group You may create your own Key Functionalities How to use it Discussions Meet valuable people New Connections Benefit of knowing that people
- 26. ahmedbarkhia.co 26 READY - BUCKLEUP Initial Boost Start Process Setup your profile Mid Process Connect to the people Final Process Update your profile
- 27. ahmedbarkhia.co 27 FOLLOW US GET INTOUCH WITH US Go Ahead, Don’t Hesitate! Ahmed Barkhia @AhmedBarkhia /AhmedBarkhia /AhmedAbdelRahman CALL - +971 56 625 0316 me@ahmedbarkhia.co - SOCIAL NETWORKS / PHONE
- 28. QUESTIONS? Go Ahead, Don’tHesitate! ?
- 29. THANK YOU! Have aNice Day!