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This document provides advice from Des Hurst, Head of the Tokyo International School, on effective public relations strategies for school leaders. It recommends developing goodwill with internal and external stakeholders through small gestures of appreciation. It also emphasizes the importance of celebrating staff, collaborating with outside organizations, addressing negative perceptions transparently, and creating a public relations plan that encourages participation through acknowledgment, spending, and professional development opportunities. Hurst concludes by wishing the audience best of luck in their work and apologizing for not being able to present in person.
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- 1. Public Relations-- Connecting People Mary Fisk (G48813020) Nicholas Pitt (G46206111) Final Project George Washington University EDUC 6244
- 2. Think about it! In everything we do, there are always growing pains; however, we want to ensure a successful partnership with our internal and external publics.
- 3. Introducing... Des Hurst, Head of the Tokyo International School Dip T (1974) B.Ed (1990) Certificate of International School Leadership (PTC London 2008.) M. Ed Admin 2010 12 years primary teaching in Australia and Germany Behavior Management consultant 4 years 16 years school leadership experience 7 years in Australia, 3 years in Nigeria,
- 4. Public relations- What works? Develop goodwill Recognize the little things (get coffee for your office staff, celebrations, purchase flowers for staff members) Celebrate the whole lot – Everyone enjoys celebrations
- 5. The External Community Rigor and Curriculum Join Professional Organizations Public Image Collaborate with organizations outside of school
- 6. The Internal • Community and Provide opportunity for input collaboration • Evaluation of opinions of staff • Transparent decision-making process • Feedback loop (Admin – Teachers – Parents) • “Love Your Staff” – Extra effort to be supportive
- 7. Effective Ways of Encouraging • Participation Be proactive • Spend money • Acknowledge • Professional Development
- 8. What to do about the Negative? • Address negative perceptions about the school • Be open about areas of improvement • Do not engage in gossip
- 9. Advice for Aspiring Leaders Create a public relations plan Be a hands on leader Share, Share, Share
- 10. Thank you, and best of luck I hope that this presentation • has been a benefit to you all. Sorry that I could not be there in person, but, as you know, or will soon find out, the life of a school administrator is anything but predictable!!! •ありがとう •Thank you