Just when you thought you knew everything about the Millennial Generation, there is a new kid on the block, GenZ. This session will help you gain tips on recruiting this new generation early and you will walk away not only hearing success stories and instances of effective recruiting but also with an action plan for your next recruitment season.

1. Welcome!

2. Breaking Ground with Gen Z
Presented By:
Matthew P. Cowley | Assistant Director for Career & Professional Development
Lisa D’Souza |Director of Career and Leadership Programs

3. Matthew P. Cowley
Assistant Director for Career &
Professional Development
Career Resource Center
Currently pursuing a PhD in
Social Foundations of Education
Master of Education in Higher
Education Administration
Bachelor of Arts in Public
Administration
Dothan, AL
Educated Leader to
Educating Leaders
Input | Intellection | Ideation |
Strategic | Connectedness

4. Lisa D’Souza
Director for Career & Leadership
Programs
Heavener School of Business
Master of Education in Student
Personnel in Higher Education
Bachelors of Arts in Business
Management, and Psychology
Former College Recruiter for
JCPenney
Miami, FL
Harmony | Empathy |
Consistency | Achiever |
Responsibility

5. Agenda
 Ice Breaker
 Get to Know Generation Z
 Recruit Generation Z
 Activity
 Breakout Conversations

6. Ice Breaker
Work with your neighbor to match the characteristics below to the appropriate generation
 Baby Boomer – Mid 1940s – Early 1960s
 Generation X – Early 1960s – Early 1980s
 Generation Y - Early 1980s – Mid 1990s (Millennials)
 Generation Z - Mid 1990s – Beyond (iGen)
 The true “digital natives”
 Prefer to spend money on non-material purchases
 Latchkey kids, pessimistic about retirement
 Nonconformists

7. Introducing Gen Z
Video

8. Who is Generation Z?
Born: 1995 - 2010
Population: 2.52
Billion
Entrepreneurship
and Innovation
“Always On”
Generation
True Digital Natives
Value Order,
Structure &
Predictability
Most Diverse U.S.
Generation
Shortest Attention
Span

9. Generation Z Work Values
• Will desire new projects that are directly tied to the
business’ success
Entrepreneurial
• Wants “generous” pay, but is not driven by money
Less influenced by money
• They want their ideas, opinions and contributions to be valued
regardless of their age.
Want to be taken seriously
Top Priorities in Job Search
1. 64% Opportunities for career
growth
2. 44% Generous pay
3. 40% Making a difference or
having a positive impact on
society
4. 38% Structured/stable work
environment/job security

10. Recruiting Gen Z
Generation Z @ Work
• Prefer face-to-face communication- especially with managers and want consistent and frequent
feedback
• Believe that previous generations move and change too slowly
• Require information on-demand
• Want to make direct contributions to company success or they may leave for another company
or start a business of their own
• May resist fitting into existing approaches to work, or in some cases job roles

11. Recruiting Gen Z
What can marketing tell us?
 When it came to college recruitment- 44% of students thought that colleges advertising on TV made the
colleges and universities seem desperate
 One survey showed that 50% of Gen Zers use YouTube to learn about new products vs 35% who read
emails about them
 Emails that contain videos and photos are much more likely to be seen. Generation Z is
inundated with content from multiple sources, so marketing needs to be exciting

12. Recruiting: Communications
 Visual
 Snackable
 Personal
 Individual employee spotlights
 Day in the life stories
 Engage in social media, but be careful-
 Some like being contacted directly via social (@mentions on Twitter), but some may feel that this is
unprofessional
 Treat your candidates like individuals and not just another number

13. Recruiting: Start Early
 47%of respondents across 46 countries would consider starting a career immediately after
high school
 60%would welcome employer education in lieu of a college degree
 College recruitment needs to target underclassmen

14. Recruiting: Communicate Value
 Work/life balance is critical
 Would prefer part-time work over long hours and higher pay
 51% say flexible work is the career goal that’s most important
 Seek companies that positively impact society
 Employer branding should reflect genuine commitment to social causes

15. Activity
Planning a Successful Recruiting
Future

16. Breakout
Group Discussions
 Social Media & Digital Engagement
 On Campus Recruitment (moving away from info sessions, changes to career fairs)
 Diversity recruitment
 Beyond recruitment (company culture, supervision and experience once they’re onboarded)

17. Communicating w/ Gen Z
Video

18. Questions?
Ask Away!

19. Sources